by Scott Lorenz | Author Advice, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Promoting a Book, Speaking Gigs
By Scott Lorenz
Westwind Communications
Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!
Authors will often wonder what book publicity all about is and ask me about the benefits of marketing their book.
Here’s a list of 127 reasons authors should seek out book publicity.
1. An agent will ‘discover’ your book and offer to represent you.
2. Publicity is Free. Advertising costs money.
3. Your book marketing will spark ideas for new offerings.
4. You’ll get good (WOM) word of mouth advertising.
5. You’ll become the go-to author the media seeks out.
6. You’ll get new business because of all the publicity.
7. You’ll create positive energy generating more good book ideas while book marketing
8. Book publicity success will lead to loyal employees.
9. You’ll be a more driven, optimistic, and secure author.
10. Other authors will be blown away by your book publicity.
11. Book publicity will pay off because you’ll be able to work less.
12. Your book will inspire you to create another product or service.
13. Well-known TV shows will reach out to you because they’ve ‘heard of you.’
14. Readers will become loyal to you and demand you write more!
15. Demand for your services allow you to raise your prices.
16. Third party media endorsements will result in new business, speaking engagements.
17. Media stories about you will help your website show up first on internet searches.
18. Celebrities will be reaching out to you to learn more about your book.
19. Those who previously never paid attention to your book want to be your friend.
20. Random strangers come up to you and remember you as an author they saw on TV.
21. Your Amazon.com orders will skyrocket.
22. Your book publicity will help you create a name for yourself in politics.
23. New found ‘fans’ will ask you for your autograph.
24. Your book promotion will turn into sales.
25. The online ads for your books will lead to sales and consulting deals.
26. You’ll get more inquiries for your business or practice.
27. Your book marketing will spread across the Internet
28. Your employees will be proud of working with you.
29. Legislation that you initiate or inspire gets enacted.
30. When the economy gets tough, your book will keep you thriving.
31. You’ll be invited to prestigious events
32. Customers will gladly buy your book.
33. Book buyers will ask for your book in stores.
34. You can charge a higher price for your books
35. Since people are pre-sold about you and your book they’re predisposed to work with you.
36. Book publicity is more credible and therefore more believable than a paid ad.
37. Media outlets will reach out and offer your book more free publicity.
38. You may have the opportunity to write a syndicated column about your book
39. You may get paid keynote speaking engagements.
40. Book deals will come to you.
41. Your book will be purchased by a major company for promotional purposes
42. Your compensation as an author will grow over time.
43. Book publicity will help you become well-known in your specialty.
44. You’ll get your own TV or Radio show.
45. Those who were skeptical about your book now own it.
46. Big-name media outlets will feature your book.
47. You’ll make $$$ speaking about your book.
48. Your book publicity will help you brand yourself.
49. Major magazines will feature you and your book on their front covers.
50. Your book will become so popular that it’ll be time for you to host a radio show.
51. Framed articles about you and your book will decorate your office
52. Articles about you and your book will get shared all over Facebook, Pinterest, Twitter etc.
53. Well-known personalities will endorse YOU!
54. Your book promotion will pay off because you’ll buy your dream home.
55. Your writing techniques will be taught at schools globally.
56. Your book will create a business big enough to franchise.
57. People will be inspired and positively impacted by your book.
58. Significant mistakes will be prevented thanks to your work as an author.
59. Issues you discuss during your book publicity will be taken seriously.
60. Those who appreciate you and your book want to be in your company.
61. Lots of money will come your way when you act as a celebrity endorser.
62. You’ll make money when ideas from you book are licensed.
63. Book groupies will follow all of your public appearances.
64. You’ll be flooded with bulk book orders by organizations who love what your book.
65. Your message becomes part of the lexicon of the language.
66. Major stores will want to sell your book to their customers.
67. You’ll get discounts from those who are interested in a business opportunity.
68. Promoting your books to international markets will be possible.
69. Your book promotion will motivate others to pursue their dreams.
70. The cause outlined in your book will receive grant money from foundations
71. Your family will admire your achievements and be inspired by your success
72. Your children will be inspired by your success.
73. Your closest friends will proudly brag about your book
74. Book promotion will be more fun than you think!
75. Once your book publicity efforts pay off, you’ll enjoy greater self-esteem.
76. Your book publicity success will inspire you to take better care of yourself
77. Others will view you as an author and expert.
78. You’ll have an edge over your competitors
79. Your customers will see your book solidifying a positive image.
80. Investing opportunities will come to you from venture capital companies.
81. Your success as an author will attract experts to help you.
82. People will take your advice to heart.
83. Your love life will improve as a result of the fame your book publicity has brought you.
84. Your name will be in the databases of TV & Radio producers and journalists.
85. Your book publicity will earn you various awards and nominations.
86. Your legacy will be as a successful author.
87. Other authors will covet your level of success.
88. Your book will be at the front and center at indie and big box bookstores.
89. A commencement speech at your alma mater will be offered to you.
90. Those who once looked down upon you as an author will now see you everywhere.
91. Other people will become passionate about the cause your book revolves around.
92. The Wall Street Journal, USA Today and The New York Times name your book a BESTSELLER.
93. You’ll make more memories with your loved ones.
94. You’ll be a media darling and will be recommended as a “Great Interview.”
95. Your book publicity will connect you to people you would’ve never crossed paths with.
96. Your success as an author will give you more faith in yourself.
97. Your book publicity will lead you to earn an honorary doctorate degree.
98. Your debts will disappear thanks to the great results of your book marketing.
99. You’ll be outlived by the legacy you leave as one of the greatest authors.
100. You’ll get a ‘command’ performance by the President of The United States.
101. An early and wealthy retirement will be your option.
102. Words you invent for your book become household terms.
103. Your success as an author will allow you to achieve even more than you ever thought.
104. Your book could be turned into a movie.
105. You could get a deal to collaborate on a new book with a well-known author.
106. Your book will win awards at major book festivals.
107. You’ll be asked to sit on a panel of expert authors at writer’s conferences.
108. Your book will be required reading at universities worldwide.
109. People will buy your book to send to their Congressman.
110. A book award will be named after you and your book.
111. Your book will attract a global audience.
112. Young children will look up to your success as an author.
113. Aspiring authors will consider you their role model.
114. Traveling the world and marketing a book will become your reality.
115. Millions of people will follow you on Twitter.
116. Cruise ships will be calling you talk about your book.
117. The dream life of fame and fortune will now be yours.
118. Once you’re famous and don’t need it, Banks will want to loan you money.
119. A TV producer will want to collaborate on a new series on your book.
120. Your side of the story will be told to the public thus helping your lawsuit.
121. The U.S. Senate will ask you to testify about issues in your book.
122. New laws will be passed as a result of your book.
123. Book publicity is like a drug, the more you get the more you’ll want.
124. Your book publicist will work for free… (Ok that’s not happening!)
125. Marketing a book will become second nature to you.
126. You’ll accomplish what you’ve always wanted to do i.e. make money & get a movie deal.
127. The more book publicity you get the more publicity YOU’LL GET!
The Bottom Line: Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Communications
Hundreds and even thousands of years ago, it was essential for creative folks to recruit sponsors to help fund their masterpieces so they could succeed.
Things haven’t changed as sponsorships are still important for creative people, including writers. Writers continue to recruit sponsors and patrons to promote their books and help them earn a spot on the best-seller list without clearing all of their savings.
Kickstarter is an invaluable resource for authors who would like to raise some money for their books. It is a website that gives authors, musicians, app developers, inventors and others the opportunity to recruit people to support their creative project.
Kickstarter is a for-profit company that was created to support creative projects (for a 5% fee against the funds collected) because they believe creative projects make for a better world. Since its inception there have been hundreds of thousands of successfully funded projects for billions of dollars! Although the majority of projects raise less than $10,000, an increasing number have reached six, seven, and even eight figures.
Here’s how Kickstarter works:
Project creators join Kickstarter and set a funding goal and deadline. If people like their project, they donate money to support it. An author can use the money for publishing or distribution costs, to upgrade to a better distributor, or to pay for the costs of the book publicist hired to give your book the push it needs.
Kickstarter has an all-or-nothing policy that states you must reach your goal before receiving any money. However, don’t let this scare you because even if you don’t receive a penny, you can get your book in front of more readers and obviously, that’s never a bad thing.
I’m going to be frank here: The reality is that while many authors have benefited from Kickstarter, a lot of the campaigns flat out failed, especially when the creative person tried to run their own campaign without first researching what works or asking for professional assistance.
“Book publishing isn’t a huge portion of Kickstarter’s revenue — the “Publishing” and “Journalism” categories together account for just 9% of their successfully funded projects and 4% of the total money pledged. But the industry’s “outsize cultural impact” makes it critically important to the Brooklyn-based public-benefit corporation,” explained Adam Rowe, a Forbes contributor who discussed the conference in a recent Forbes article.
As a book publicist, I have been involved on both sides of a Kickstarter campaign and have witnessed how authors have used the platform to attain the funds needed to publish and promote a book. Let’s take a closer look at some Kickstarter author success stories.
Author Jen Marr of Washington DC used Kickstarter for her book, “Paws to Comfort”, a book designed for anyone who has ever felt awkward when reaching out to someone who is struggling. It empowers readers with simple tools and inspirational stories that can help them break through the awkward zone and become better comforters.
Her campaign received the support of 221 backers who pledged $33,819. The money raised went toward creating a manuscript, book production and delivery, and launch and promotion.
Art Brooks of Providence, RI is another example of an author who used Kickstarter to their advantage. His Kickstarter campaign is designed to support the “Star Wars The Vintage Collection Archive Edition”, a comprehensive historical manuscript and detailed visual archive of The Vintage Collection, one of Hasbro’s most popular lines of Star Wars action figures.
That campaign had 1,058 backers who pledged $133,887. Brooks offered various perks to backers who pledge a certain amount. For example, anyone who pledged $100 or more received one printed copy of The Vintage Collection Archive Edition book and one limited edition 24×36-inch The Vintage Collection compendium poster.
Believe it or not, there was a Kickstarter campaign for 9-year-old author MaKayla Rose Hubbs from Mantua, NJ. She wrote the book “Why Bedtime Sucks: The Opposite of a Bedtime Story.” The book begins with her witty objection to the various reasons she’s been told it’s important for her to get a good night’s rest. Her campaign had 124 backers who pledged $9,588. Anyone who pledged $10 or more will received an e-book as well as a downloadable coloring page.
These authors didn’t just get lucky and raise money for their books with minimal effort. Many of them were strategic in how they designed their Kickstarter campaigns and came up with incentives for pledgers. In order to attract pledges as an author, you can offer the following:
- Digital copies of your entire works if you have written three or more books.
- Autographed, limited edition copies.
- Free editing and critique of a donor’s draft writing
- A free review of a donor’s published book
- Your illustrator to draw an image of the donor to place in your book.
- An in-person meeting with the author for a formal English tea
- Mention of the donor’s business with a testimonial given by a character in the book
- A gourmet meal prepared by the author of a cookbook at the donor’s home.
If one of my clients decides to pursue a Kickstarter campaign, I’ll help them design an appealing message, create a great video, and promote their campaign outside of the Kickstarter platform.
Other Crowdfunding Options
Indiegogo: A crowdfunding website founded in 2008. One compelling feature, if you don’t reach your goal, you can still keep the funds pledged.
Ulule: This is the only international crowdfunding platform where the majority of projects get funded. It strives to empower creators and entrepreneurs.
The Bottom Line: If you’re an author looking for funding then check out how Kickstarter can pay for your book publishing and promotion.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Book Cover Designers, Book Marketing, Book Promotion, Book Publicity, Book Publishing
By Scott Lorenz
Westwind Communications
“A Good Book Cover Can Help Sell a Book – A Bad Cover Can Kill a Book.” – Scott Lorenz, Book Publicist
“Your book cover is not a decoration. It’s a smart business investment.” – George Foster, Foster Covers
Being a book publicist and book marketing guy, I often weigh in on book cover designs. Sometimes it’s in the nick of time sometimes it’s too late to make a change. Here’s the situation, authors, please – do not underestimate the importance of a book cover’s design.
Not only do potential book buyers judge a book by its cover but so do members of the media. Many reporters receive dozens of books every day!
Do you really think they read the book flap and your pitch? Ha!
Here are some important items to consider when making decisions on book cover design:
Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.
Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle. Consider using the genre in the subtitle too because that’s what people are searching on.
Visit bookstores look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?
Will it play on Amazon? Go to Amazon.com, BN.com, Good Reads, Smashwords and search for competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail, then you are going to lose sales.
Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work. How does your book look in black and white? Not every publication will be printing it in color.
Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.
The spine. Can you read it from five feet away? If not, neither can browsers in a bookstore.
Blurbs. Keep them relevant and short. Consider including a mention on the cover of a foreword written by a famous person or author. “Foreword by Best Selling Author Judith Grisel” or “Foreword by Amazon CEO Jeff Bezos” or “Foreword by James Patterson.”
Back inside flaps. Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.
Use a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.
Pictures are worth 1000 words. Use photos and illustrations to describe what would take too long to explain. When choosing a book design ask yourself how the cover will look on your website home page. Branding is important so you’ll want to use the same design elements on your website that you do on your book cover.
Ask for feedback. Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.
Here are 50 book cover designers and services to consider for your next cover:
1. 99 Designs – https://99designs.com/
99designs.com uses graphic designers from around the world who compete for your business by actually designing the book cover on speculation, ie no charge. I commissioned many covers for authors using 99designs after the author was not happy with the creations from his own designer. I mentioned several design elements such as the title, subtitle, what the book was about etc.
Figuring more is better, we got 65 different cover designs in 5 days! The most difficult part was narrowing down the selection to 8 then having friends, family, co-workers vote on their favorites from all corners of the world all online.
They also added their comments, insight and logic behind liking or disliking a cover design right under the image of that cover. They voted over several days and the comments were able to be read by our team, also scattered all over North America. The cost was about $700. Currently 99designs book covers range in price from $299 to their top-of-the-line platinum package at $1,199. This was an excellent process that delivered a NY Times bestseller quality cover that I highly recommend.
2. Foster Covers – https://fostercovers.com/
George Foster of Foster Covers is a book cover designer who has earned more than 300 awards and created covers for 134 bestsellers. His work has appeared on over 1,000 books.
3. Alexander von Ness – https://www.nessgraphica.com/
Alexander von Ness is a book cover designer with over twenty years of professional experience in graphic design, including over a decade as art director in a branding agency. In the last decade his main area of focus has been book cover design. His website Nessgraphica is among the top trusted sites for book cover design services overall.
4. Fiverr – https://www.fiverr.com/
Fiverr gives you many options for just $5. These are fast and obviously cheap, but I’ve seen some pretty nice work. Order from 2 or 3 designers at the same time. Hey, it’s only $5 bucks!
5. 5MediaDesign – https://5mediadesign.com/
5MediaDesign crafts smart book cover design that stand out from the ordinary.
6. Killer Covers – https://killercovers.com/
Killer Covers offers various packages for your book cover needs including web pages, Facebook pages etc. They are based in Australia, and I’ve used them and recommended them several times.
7. Book Cover Express – https://bookcoverexpress.com/
Cathi Stevenson of Book Cover Express has 30 years of publishing experience and more than 1500 book covers to her credit. Book Cover Express has a competitive flat rate so you can work with your ideal budget.
8. Author Support – https://www.authorsupport.com/
The designers at Author Support are a great resource.
9. Book Creatives – https://www.bookcreatives.com/
Book Creatives offers book cover design and eBook design for authors.
10. Karrie Ross Graphics
Karrie Ross of Karrie Ross Graphics specializes in book cover design for the self-publishing industry.
11. Damonza – https://damonza.com/
Damonza has over 30 years combined experience in the design and advertising industry.
12. Robin Ludwig Design – https://www.gobookcoverdesign.com/
Robin Ludwig Design specializes in providing superior book cover design services utilizing professional equipment and software.
13. Andy Carpenter Design, https://acdbookcoverdesign.com/
Andy Carpenter Design is a boutique design firm for self-publishers and small presses.
14. Self-Publishing Lab – https://selfpublishinglab.com/
Self-Publishing Lab has been voted the best website for authors, so be sure to check it out.
15. Lulu – https://www.lulu.com/
Along with publishing services Lulu provides design quality at a competitive price.
16. David Airey – https://www.davidairey.com/books
David Airey is a creative book cover designer.
17. Book Cover Genius – https://jjfast.com/bonuses/bcg-tna53a
Book Cover Genius offers a great sales pitch about why you should download their software to design your own book cover. Worth a look.
18. CreateSpace – https://kdp.amazon.com/createspace-transfer
CreateSpace allows you to work with their professional design team to custom-create an affordable, striking cover that broadcasts your book’s key messages with distinct colors, fonts, and one central image.
19. BookBaby – https://www.bookbaby.com/ebook-cover-design/
BookBaby offers a straightforward approach to finding a budget and designing your book cover.
20. Guru – https://www.guru.com/
Guru is a great website to utilize to find freelance book cover designers from around the world. Very cool.
21. 1106 Design – https://1106design.com/
1106 Design offers editing, proofreading, cover design, Interior page layout, eBook formatting, Printing and more.
22. Infinity Publishing – https://infinitypublishing.com/
With Infinity Publishing you have complete control over the cover design and layout of your book.
23. Abacus Graphics – https://johnraymondwebster.com/abacus-graphics/
Abacaus Graphics is an intimate award-winning design studio creating exceptional image building graphic designs for print and the web since 1979.
24. Albertine Book Design
Albertine Book Design offers complete design and production services for children’s books, tabletop books, cookbooks, textbooks, fiction and non-fiction hard cover and paperbacks.
25. Book Covers for All – https://bookcoversforall.com/
Book Covers for All features one designer boasting over 18 years of experience with 1000+ books to his credit.
26. Elaine Gignilliat – https://romancebookcoverart.com/
Elaine Gignilliat is one of the foremost romance book cover artists. She has painted covers for over 350 romance books representing more than 150 authors.
27. Extended Imagery – https://extendedimagery.com/
Carl Graves is a professional book cover designer who has a fire sale on book covers with more than 2,000 book covers on hand. These are really amazing must see covers.
28. Illumination Graphics – https://illuminationgraphics.com/
Illumination Graphics provides affordable and dynamic design for books, both book cover designs and book interior layouts.
29. BookWise Design – https://bookwisedesign.com/
BookWise Design has designed over 1200 book covers and strives to provide the most experienced and helpful book production services.
30. ExpertSubjects – https://www.expertsubjects.com/
Expert Subjects has several cover artists, and you can choose to create a fully customized book cover depending on your budget constraints. They also provide an array of services including typesetting, editing, critique and undertake publishing & distribution too.
31. Canva – https://www.canva.com/create/book-covers/
Canva’s book cover maker makes book covers amazingly simple to design – even for non-designers. I’ve used them for memes too.
32. The Cover Collection – https://www.thecovercollection.com/
Here’s a way to get a high-quality book cover for a great price using premade book cover designs. Authors receive multiple drafts to choose from and a choice of font options. I’ve checked out their covers and they are top notch.
33. TS95 Studios – https://www.ts95studios.com/
Hampton Lamoureux of TS95 Studios is a Daily Deviation award-winning artist on DeviantArt.com. He designs e-book and full jacket covers, crafting elaborate realistic scenes from stock photos for fantasy, horror, mystery, and sci-fi novels.
34. JD Smith Design – https://www.jdsmith-design.co.uk/
JD Smith is an award-winning book cover designer who has worked in the graphic design industry since she was 17. She designs book publishers for traditional publishers and independent authors.
35. Jessica Bell Design – https://www.jessicabelldesign.com/
Jessica Bell is dedicated to creating one-of-a-kind book cover designs that fit any author’s budget. She began designing covers as favors for her author friends and has turned her hobby into a successful business.
36. Mars Dorian – https://www.marsdorian.com/covers/
Mars Dorian is a digital illustrator and storyteller who specializes in creating e-book covers that stand out for affordable prices.
37. Alexandra Brandt – https://www.alexandrajbrandt.com/
Alexandra Brandt’s print and e-book covers focus on sci-fi and fantasy works.
38. Kingwood Creations – https://www.kingwoodcreations.com/
Find stunning premade book covers at Kingwood Creations. You can select your favorite design from over 100 premade covers.
39. MiblArt – https://miblart.com/
MiblArt is a design company that specializes in book covers. If you choose them for your book cover design, you can expect the first concept to be delivered in 3 days and an unlimited number of revisions.
40. Jeff Brown Graphics – https://www.jeffbrowngraphics.com/
Beautiful sci-fi and fantasy book cover designs can be found at Jeff Brown Graphics. Jeff has collaborated with over 90 authors on more than 250 covers.
41. Historical Fiction Book Covers – https://historicaleditorial.blogspot.com/
For a historical fiction book cover design, consider Historical Fiction Book Covers by Jenny Quinlan.
42. Dissect Design – https://www.dissectdesigns.com/
Dissect Design was created for indie book authors who are in search stunning book covers that don’t break the bank.
43. Laura Duffy Design – https://www.lauraduffydesign.com/
Laura Duffy of Laura Duffy Design is a former art director who takes great pride in creating professional book designs.
44. More Visual – https://bookartwork.com/
Dave Kessler of More Visual is a graduate of Parsons School of Design and specializes in unique and professional book design services.
45. David Moratto – https://davidmoratto.com/
With more than 225 covers to date David Moratto brings his unique graphic design expertise to each cover project. The book’s interior design and cover is designed to the demographic profile of the reader.
46. Bianca Bordianu Design – https://moonpress.co/
Bianca Bordianu is a professional cover designer who works with bestselling authors, publishing houses and indie authors in all genres. She delivers high quality designs for competitive prices.
47. Crowdspring – https://www.crowdspring.com/
Crowdspring is an innovative design resource. You pay one price (starting at $299) and you get dozens of custom designs that were made specifically for you. Crowdspring manually reviews every designer on their platform and constantly updates their profile score based on their skill. This encourages quality submissions. They also allow you to get feedback from your audience and the comments can be left as tags on the cover design itself. Crowdspring was founded by an intellectual property attorney so when they say you are going to get a custom design, they mean it. Crowdspring offers customer support (phone, chat, and email) to both clients and their creatives. This is helpful in ensuring a streamlined process. Crowdspring also offers a 100% money-back guarantee (they will refund ALL fees). Authors should take a serious look at Crowdspring.
48. Lance Buckley – https://www.lancebuckley.com/
Lance Buckley is a book designer with over 10 years of experience. Says Lance, “I’ve worked for 8 years as a Design Specialist at CreateSpace before Amazon consolidated things and axed CreateSpace altogether. For the last 4 years I’ve been designing book covers and interiors for authors. You can view some of my work on my website. I try to keep my pricing as low as possible while still providing a very professional design.”
49. Julia Rohwedder – https://www.lunaryxdesign.com/
Julia Rohwedder is a freelance photo illustrator & designer living in the southwest of Germany. She has been creating digital photo illustration since around 2006. She loves book cover art commissions for Fantasy genres, like Dark Fantasy, Urban Fantasy, Paranormal Fantasy.
50. eBook Launch – https://ebooklaunch.com/
Since 2011, eBook launch has designed hundreds of creative book covers for independent authors and publishers in nearly every genre. Check out their book cover portfolio here. https://ebooklaunch.com/custom-book-cover-portfolio/ They also handle book editing, formatting as well.
You can and should spend a few hours going through all of these websites. You’ll be glad you did. I know I was enlightened myself in creating this list of book cover designers.
The Bottom Line: Get involved early in the entire book publishing design process and get at least several creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Agents, Author Advice, Book Publishing, Book Shepherd, Literary Agent
As a book publicist, I am frequently asked to find a literary agent for my author clients. While I know many agents and publishers and work with them, it’s not what I do. But, from time to time, I find someone who can really help out my clients and I’ve found that person. Her name is Debra Englander.
Debra Englander
Debby has extensive editorial experience including reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years. She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects.
Debby’s editorial service is unique. She’ll listen to your book concept and then advise you on next steps. She’ll tell you whether the idea is sound and likely to interest large publishers. If so, she will help you craft the perfect query letter to a literary agent or occasionally, directly to a publisher. Englander, who has ghost written countless successful query letters for clients, stresses that first impressions are everything and that there are a few common mistakes aspiring writers that impact their prospects. “A query letter is an art form in itself,” says Englander.
She adds, “I spend a lot of time talking with authors, agents and editors. I’m really a matchmaker, between authors, agents and publishers. Sometimes, I’ll tell someone to self-publish if the book needs to get to market quickly. On occasion, I will tell someone the book needs more work before it can be submitted. I give practical advice based on many years in the book business. I don’t want authors, especially first-timers, wasting time, money and effort and ending up disappointed.”
As a book marketing specialist who deals daily with the media, I learned a long time ago that a common mistake in crafting media pitch letters is making them too long. We live in the Twitter world of 140 characters or less. This has trained people to be impatient and critical of long winded introductions. The same is true of query letters to an agent. A query letter should be no more than half a page. You have to know exactly what agents want to hear, what they’re looking for. Tell them only that and end the letter right there! Keep it short, keep it sweet and you’ll be one step closer to landing an agent.
Agents are in the business of selling books. They’re not our best friends, they’re not our therapists, and they’re not our life coaches. The best agents focus on what they do best which is generating enough excitement on a book and sell it for as high a price as possible. When you get paid, they get paid. End of story.
That’s why I like the concept of an “author matchmaker” because he or she can put the best possible spin on your book with an irresistible query letter to get an agent to pay attention. You know how to write – the author coach knows how to sell your book.
Alternatively, if you are a do-it-yourselfer then check out my article “How to Land a Literary Agent” on my blog: www.Book-Publicist.com
The Bottom Line: Why reinvent the wheel? Sign up with a book consultant like Debby Englander by dropping her a note at: [email protected]
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
About Debra Englander
Englander served as editorial director at John Wiley Publishing for nearly 17 years and was on the receiving end of thousands of pitches from agents and authors. She currently works with authors on creating winning book proposals and editing manuscripts. https://www.linkedin.com/in/DebraEnglander/
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Book Publishing, Literary Agent, Writing a Book
TO THE BEST OF my understandably shaky recollection, the first time I died it went something like this. – James Patterson, Private
By Scott Lorenz
Westwind Communications
Did you spend enough time crafting the first line in your book? In our attention deficit world these days it’s more important now than ever to grab the reader’s attention immediately. Why? Because if they don’t like the first line, they may never read any further and may not buy the book!
We all know when we’ve read a good first line as it grabs you by the lapels and never lets you go. We’ve all heard memorable first lines our entire lives from bedtime stories our parents read us to the books published this year.
So, what about your first line? Is it memorable? Does it contain words with long lasting meaning and value? Some unforgettable first line examples include:
- TO THE BEST OF my understandably shaky recollection, the first time I died it went something like this. – James Patterson, Private
- Twas the Night before Christmas and all through the house not a creature was stirring not even a mouse. – Clement Clarke Moore, A Visit from St. Nicholas
- When he was nearly thirteen, my brother Jem got his arm badly broken at the elbow. – Harper Lee, To Kill A Mockingbird
- Call me Ishmael, – Herman Melville, Moby Dick
- It was a bright cold day in April, and the clocks were striking thirteen. – George Orwell, 1984
- It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. – Jane Austen, Pride and Prejudice
- Happy families are all alike; every unhappy family is unhappy in its own way. – Leo Tolstoy, Anna Karenina
- Scarlett O’Hara was not beautiful, but men seldom realized it when caught by her charm as the Tarleton twins were. – Margaret Mitchell, Gone with the Wind
- If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth. – J.D. Salinger, The Catcher in the Rye
Now that you’ve read some notable opening lines, let’s hear what authors had to say about their process of creating a remarkable first line.
From an article in The Atlantic, Stephen King said, “An opening line should invite the reader to begin the story. It should say, Listen. Come in here. You want to know about this.”
Simon Kernick, a novelist, told The Telegraph during an interview, “For me, the most important bit is that you grip your reader from the start. All good writers really need to think about the first line, it’s hugely important. If you spend too much time setting things up, these days it’s not going to work.”
Kathryn Guare, self-publishing author, shared her insight and said, “The first sentence of a novel is exactly that—nothing more, and nothing less. It is the building block and the foundation from which to build everything else. It needs to work, but it does not need to be a work of art onto itself. If you like it yourself, then stop obsessing over it.”
The opening line holds crucial importance for both the author and the reader. It is of the utmost importance to hook the reader with the very first sentence and engage them to read the whole book. A few ways to do so include:
- Painting a vivid picture – Gain your reader’s attention by painting an image that stays with them for the rest of the book. For example, an article on The Write Practice shared an excerpt from Cormac McCarthy’s, All the Pretty Horses, which uses this technique.
The candleflame and the image of the candleflame caught in the pierglass twisted and righted when he entered the hall and again when he shut the door.
- Capturing the reader’s interest with a scenario or question – rather than painting a picture for your readers capture a scenario or recollection of thought from your main character. As a reader, you might picture the character with his father in deep conversation or envision the father sitting his son down to share valuable life lessons. If you’re imagining a similar scene, the author has done their job correctly. For example, F. Scott Fitzgerald’s, The Great Gatsby.
In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since.
- Surprising the reader – this technique is used often by many authors to deceive their readers. Many authors use short and choppy sentences to confuse their readers and to keep them intrigued. A surprising opening is a theatrical way to present your book’s story into reality. For example, an article by Diane O’Connell, a book publishing coach and CEO of Write To Sell Your Book, shared an excerpt from Iain M. Banks, The Crow Road, which uses this technique.
It was the day my grandmother exploded.
Writing words that are funny, truthful and concise – the best technique that an author can use is honesty. A good example of honesty is the opening line of Lemony Snicket’s, A Bad Beginning, and A Series of Unfortunate Events. Snicket (pen name for American author Daniel Handler is open and upfront with his readers from the very beginning by telling them that this isn’t a fairytale story. By using the honesty technique, he let his readers know what they were in for.
If you enjoy books with happy endings than you are better off reading some other book.
The Bottom Line: Grab your reader from the very beginning with an engaging and memorable opening line!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
