fbpx

Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

woman
Authors, want publicity?
Get ALL the publicity your book deserves, and MORE!
> GET A TOP BOOK PUBLICIST,
SCOTT LORENZ

Resources For Authors

Resources For Authors

Struggling to come up with a good title for your book? Try these online tools

By Scott Lorenz
Westwind Communications

Coming up with a title for your book is easier said than done. The good news is there are online tools you can use to jump start the creative process. Use them to help create a compelling, attention-grabbing title that speaks to your audience. A good book title is the key to increasing sales, interest, and impact. Here are several worth considering

1. Portent’s Content Idea Generator: Simply enter the subject of your book and this generator will give you some ideas. You can continue to click the arrow until you find a title that piques your interest.

2. Kopy Writing Kourse Book Name Generator: Once you type in your subject, it will give you a long list of hundreds of book titles. Chances are you’ll find one (or a few) that suit your book.

3. Awesome Titles Title Generator: Believe it or not, this generator can open your eyes to 700 catchy titles. Enter a main keyword and you’ll get 3 pages worth of ideas.

4. Selfpublishing.com Nonfiction Book Title Generator: If you’re in need of a title for your nonfiction book, this generator is invaluable. Enter a word that describes its topic. After you click “Generate,” it’ll deliver some good options.

5. Ruggenberg Title Generator: Get six titles at one time with this generator. All you have to do is click “Give me some titles,” sit back, relax, and allow the tool to work its magic.

6. Adazing Book Title Generator: This book title generator will give you “perfect titles in less than 30 seconds.” It’s a bit more involved than other generators because it asks you to select your genre and type in details like the occupation of the protagonist and main character’s goal.

7. Serendipity Fantasy Novel Title Generator: For a simple generator for your fantasy book, the Serendipity Fantasy Novel Title Generator a solid pick. Continue to click “Another” until you see what you’re looking for.

8. Sumo Kickass Headline Generator: The Sumo Kickass Headline Generator allows you to choose the type of title you want: a numbered list, how-to, controversial, playful, etc. Once you do, it’ll ask you to enter a topic and desired outcome before it spits out an option.

9. Writing Exercises Story Title Generator: With the Writing Exercises Story Title Generator, you can click back and forth between the “Adjective” and “Noun” buttons to create a unique story title.

10. Book Title Generator: Using online book title generators are just one ‘tactic’ you need to consider while titling your book. If you want a thoughtful, insightful and scientific approach check out my award-winning book for authors called: BOOK TITLE GENERATOR at  https://www.BookTitleGenerator.org. Using the latest methods of getting a book ranked on search engines and in Amazon, I show you a plan to help you get the right title for your book. Before you title your book I ask you to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator (The Book) covers them all.

The Bottom Line:  Your book title is one of THE most important tasks for authors. Don’t make it an afterthought.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book.

He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Authors: Does Your First Line Grab The Reader and Hold On?

MOJO If I don't Get the Book Written

TO THE BEST OF my understandably shaky recollection, the first time I died it went something like this. – James Patterson, Private

By Scott Lorenz
Westwind Communications

Did you spend enough time crafting the first line in your book? In our attention deficit world these days it’s more important now than ever to grab the reader’s attention immediately. Why? Because if they don’t like the first line they may never read any further and may not buy the book!

We all know when we’ve read a good first line as it grabs you by the lapels and never lets you go. We’ve all heard memorable first lines our entire lives from bedtime stories our parents read us to the books published this year.

So what about your first line?  Is it memorable? Does it contain words with long lasting meaning and value? Some unforgettable first line examples include:

  • TO THE BEST OF my understandably shaky recollection, the first time I died it went something like this. – James Patterson, Private
  • Twas the Night before Christmas and all through the house not a creature was stirring not even a mouse. – Clement Clarke Moore, A Visit from St. Nicholas
  • When he was nearly thirteen, my brother Jem got his arm badly broken at the elbow. – Harper Lee, To Kill A Mockingbird
  • Call me Ishmael, – Herman Melville, Moby Dick
  • It was a bright cold day in April, and the clocks were striking thirteen. – George Orwell, 1984
  • It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. – Jane Austen, Pride and Prejudice
  • Happy families are all alike; every unhappy family is unhappy in its own way. – Leo Tolstoy, Anna Karenina
  • Scarlett O’Hara was not beautiful, but men seldom realized it when caught by her charm as the Tarleton twins were. – Margaret Mitchell, Gone with the Wind
  • If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth. – J.D. Salinger, The Catcher in the Rye

Now that you’ve read some notable opening lines, let’s hear what authors had to say about their process of creating a remarkable first line.
From an article in The Atlantic, Stephen King said, “An opening line should invite the reader to begin the story. It should say, Listen. Come in here. You want to know about this.”

Simon Kernick, a novelist, told The Telegraph during an interview, “For me, the most important bit is that you grip your reader from the start. All good writers really need to think about the first line, it’s hugely important. If you spend too much time setting things up, these days it’s not going to work.”

Kathryn Guare, self-publishing author, shared her insight and said, “The first sentence of a novel is exactly that—nothing more, and nothing less. It is the building block and the foundation from which to build everything else. It needs to work, but it does not need to be a work of art onto itself. If you like it yourself, then stop obsessing over it.”

The opening line holds crucial importance for both the author and the reader. It is of the utmost importance to hook the reader with the very first sentence, and engage them to read the whole book. A few ways to do so include:

  • Painting a vivid picture – Gain your reader’s attention by painting an image that stays with them for the rest of the book. For example, an article on The Write Practice shared an excerpt from Cormac McCarthy’s, All the Pretty Horses, which uses this technique.

 The candleflame and the image of the candleflame caught in the pierglass twisted and righted when he entered the hall and again when he shut the door.

  • Capturing the reader’s interest with a scenario or question – rather than painting a picture for your readers capture a scenario or recollection of thought from your main character. As a reader, you might picture the character with his father in deep conversation or envision the father sitting his son down to share valuable life lessons. If you’re imagining a similar scene, the author has done their job correctly. For example, F. Scott Fitzgerald’s, The Great Gatsby.

In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since.

  • Surprising the reader – this technique is used often by many authors to deceive their readers. Many authors use short and choppy sentences to confuse their readers and to keep them intrigued. A surprising opening is a theatrical way to present your book’s story into reality. For example, an article by Diane O’Connell, a book publishing coach and CEO of Write To Sell Your Book, shared an excerpt from Iain M. Banks, The Crow Road, which uses this technique.

 It was the day my grandmother exploded.

Writing words that are funny, truthful and concise – the best technique that an author can use is honesty. A good example of honesty is the opening line of Lemony Snicket’s, A Bad Beginning, and A Series of Unfortunate Events. Snicket (pen name for American author Daniel Handler is open and upfront with his reader’s from the very beginning by telling them that this isn’t a fairytale story. By using the honesty technique, he let his readers’ know what they were in for.

If you enjoy books with happy endings than you are better off reading some other book.

The Bottom Line: Grab your reader from the very beginning with an engaging and memorable opening line!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Authors: Want Publishing Help? Get a Book Shepherd!

Authors: Want Publishing Help? Get a Book Shepherd!

You can keep ‘Paying Tuition’ in the form of mistakes or you can hire a Book Shepherd who’ll save you, time money and even perhaps your sanity!

By Scott Lorenz
Westwind Communications

At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd (aka book coach), is someone whose expertise in books and publishing will help you through the entire book-crafting and selling process. Services include help with ghostwriting, editing, cover design, printing, distribution, marketing, seeking an agent, even dealing with Amazon! A book shepherd will assist you with your book from start to finish.

Sadly, I see authors make mistakes that a good book shepherd would have caught and changed. With all there is to know about the book publishing process, the constant flow of changes makes it extremely difficult to keep up with it all.  The guidance of someone experienced would be your greatest insurance policy to ensure your book is a success. It’s like hiring a guide to give you a tour of a foreign land. Would you rather read a guide book and do it yourself or hire a personal guide with special knowledge to show you?

Debra Englander

Debra Englander

Consider yourself fortunate if you can afford a book shepherd because it is well worth the money spent.

“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent or publisher because of mistakes.” Debra Englander has extensive editorial experience including: reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years. She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects. I’ve known Debby for many years and she’s at the top of my list. Email her at: d_englander@yahoo.com and find out more at: https://www.linkedin.com/in/DebraEnglander

Marla Markman

Marla Markman

Marla Markman is an award-winning editor with over 30 years of experience creating and managing books. Marla is the owner of Markman Editorial Services, which provides publishing project management, guiding authors every step of the way with expert advice on everything from ghostwriting and outline development to editing, book design, printing, e-book conversion and audiobook production, to website development, listing the final product on Amazon, and more. Many of her client’s books have been Amazon bestsellers, adapted as university textbooks, featured in the Wall Street Journal and Publisher’s Weekly, and won prestigious indie publishing awards, like the Ben Franklin Awards.

“Self-publishing can be an overwhelming and confusing experience for the uninitiated,” says Marla. “I enjoy guiding authors through the self-publishing process.”  Marla developed and honed her expertise as managing editor of Entrepreneur magazine, one of the nation’s leading small-business publications. She launched its book division, where she acquired, developed, and edited numerous top-selling book series, including Start Your Own Business, which continues to be Entrepreneur’s No. 1 bestseller. Reach her at: https://www.marlamarkman.com/

Mike Ball, an Erma Bombeck Award-winning author and syndicated columnist offers unique assistance to new authors from his position on the front lines of the publishing wars. “Writing, editing and publishing a book can be complicated, time-consuming and downright confusing,” says Ball. “I just helped out an author who got completely flummoxed by the forms Amazon threw at him. I understand it can be a daunting task for anyone. That’s why I am happy to assist authors in ghostwriting, editing and publishing.” Find Mike at https://www.mikeballonline.com/

“One of the biggest challenges in writing, publishing and marketing a book is to know what to do, when to do it and how to do each step,” says Beth Barany, a book shepherd, creative business consultant for authors and publishers, and an award-winning novelist. Beth says that authors come to her because they need customized support for wherever they may be in the process. They may need brainstorming sessions to overcome writer’s block when starting a novel, help figuring out how to publish their nonfiction book, general support, or to gain ease while social media-marketing their book. A big advocate for self-publishing, Beth works with her authors to help them write, publish and market their book through the channels that make the most sense for their overall goals, timing and budget. Traditional publishing is included, of course.  To learn more about Beth Barany and to sign up for a complimentary 30-minute session, go to https://www.bethbarany.com/

Book Shepherd Gabriella Gafni, J.D. has composed countless texts for individuals from every walk of life and from every part of the globe. “With each project I undertake I ensure the narrative flows with meaning, vitality and purpose. Authors often remark that I have the ability to ‘get into their minds’ and manifest their messages in their respective voices,” says Gafni. “From first draft through publication, authors enjoy a collaborative experience destined to result in a pristine product, reflective of the author’s intent and purpose.”  For more information about Gabriella Gafni, visit https://www.gmghostwriting.com/

Thomas Miller, Ghostwriter, Podcaster and Book Shepherd

Thomas Miller, Ghostwriter, Podcaster and Book Shepherd

Thomas Miller not only helps authors through all of the shepherding steps we’re discussing here, but he’s also an expert audiobook narrator and producer. “Your book should generate multiple revenue streams beside just hardback, paperback and Kindle/Nook sales,” says Miller. “The audiobook market is growing faster than the conventional book market. If you publish, you should also produce an audiobook.”

Miller believes that some authors could create a seminar or workshop so that their book leads to online courses and coaching services. Thomas Miller can help advise authors on all of these revenue streams and can either narrate or guide them on an audiobook.

He also offers ghostwriting services at an affordable price. I’ve known and worked directly with him several years now and he’s top-shelf in my book. Contact Thomas Miller at https://www.ghostwriterr.com/

Marie White Publisher Book Shepherd

Marie White, Author, Book Shepherd and Publisher

For some authors an Author Assistant may be the way to go.  Maria Connor is the author of Do Less, Write More: The Author’s Guide to Finding, Hiring and Keeping an Excellent Author Assistant. She is the founder/owner of My Author Concierge, which provides administrative, editorial, marketing and technical support services for authors. She has worked with more than 50 authors across multiple genres. For more information, visit http://www.myauthorconcierge.com/

“I meet a lot of authors who have books they are not happy with,” says Marie White owner of Zamiz Press. “From covers they don’t like to missing versions of the book, such as audio or ebook, to no ‘look inside’ feature online. They are frustrated and alone in the process.” If need be, White helps authors get their book back from a publisher and then republishes the book as they always envisioned it. “Most authors still retain the rights to their book, even after it’s published. I help them understand the publishing process and feel confident.” Reach Maria at:  www.ZamizPress.com

Known as “Book Whisperer” Michael Ray King can help authors get to the finish line. With 10 published books, five Royal Palm Literary Awards for writing, over 20 manuscripts written and helping over 100 new authors get their manuscripts written, Michael can help you with most writing and publishing needs.  https://michaelrayking.com

Rik Feeny Florida Writers Assn Book Coach Magnetic Speak

Rik Feeney – Book Coach

Rik Feeney is a Book Coach and Publishing Consultant. He speaks at writer’s conferences and seminars and is the leader of the Orlando Florida Writer’s Association group. Rik’s passion is helping authors effectively and successfully publish their books. Contact Rik for a free consultation. http://www.rikfeeney.com/

The Bottom Line: Whether you call it a book shepherd or book coach, these book publishing experts will help save you time, money and perhaps even your sanity!

Be sure to check out a list of book shepherds below which was originally created by the late Dan Poynter and now recently updated and expanded upon by Westwind Book Marketing.

Zip Code/Country, Name, Email, Website
06001 Brian Jud brianjud@bookmarketing.com; http://www.bookmarketingworks.com/
68137 Lisa Pelto info@conciergemarketing.com; https://www.conciergemarketing.com/
80015 Judith Briles, PhD judith@thebookshepherd.com; https://thebookshepherd.com/
89509 Jacqueline Simonds jcsimonds@beaglebay.com; https://beaglebay.com/duinogear/
90212 Joseph Coleman info@bookshep.com; https://www.bookshep.com/
92111 Lindee Rochelle LinDee@PenchantForPenning.com https://www.penchantforpenning.com/
92653 Sharon Goldinger pplspeak@att.net; www.detailsplease.com/peoplespeak
94304 John Eggen John@MissionMarketingMentors.com; https://missionmarketingmentors.com/
94801 Peter Beren peterberen@aol.com; https://peterberen.com/
95437 Cynthia Frank info@cypresshouse.com; https://www.cypresshouse.com/
95476 Simon Warwick-Smith warwick@vom.com; https://warwickassociates.net/
22206 Gabriella Gafni — gabriellawrites@gmail.com; https://www.gmghostwriting.com/
81611 Thomas Miller Thomas@ghostwriterr.com; https://www.ghostwriterr.com/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

35 Book Cover Designers to Create Your Bestselling Cover

List of Book Cover Designers from Book Publicist Scott Lorenz

A Good Book Cover Can Help Sell a Book- A Bad Cover Can Kill a Book

By Scott Lorenz
Westwind Communications Book Marketing

Being a book publicist and book marketing guy I often weigh in on book cover designs. Sometimes it’s in the nick of time sometimes it’s too late to make a change. Here’s the situation, authors, please – do not underestimate the importance of a book cover’s design.  Not only do potential book buyers judge a book by its cover but so do members of the media. Many reporters receive dozens of books every day! Do you really think they read the book flap and your pitch? Ha!

Here are some important items to consider when making decisions on book cover design:

Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.

Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle. Consider using the genre in the subtitle too because that’s what people are searching on.

Visit book stores and look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?

Will it play on Amazon? Go to Amazon.com, BN.com, Good Reads, Smashwords and search for competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail then you are going to lose sales.

Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work.
How does your book look in black and white? Not every publication will be printing it in color.

Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.

The spine. Can you read it from five feet away? If not, neither can browsers in a book store.

Blurbs. Keep them relevant and short. Consider including a mention on the cover of a foreword written by a famous person or author. “Foreword by J.K. Rowling” or “Foreword by Oprah Winfrey” or “Foreword by Best Selling Author  Brian Tracy.”

Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.

Print your cover out on a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.

Pictures are worth 1000 words. Use photos and illustrations to describe what would take too long to explain.

When choosing a book design ask yourself how the cover will look on your website home page. Branding is important so you’ll want to use the same design elements on your website that you do on your book cover

Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.

Here are 35 book cover designers and services to consider for your next cover:

1. https://99designs.com/ Having been faced with the task of helping out authors in the cover design process many times, a recent experience led me to one service that really did a terrific job. 99designs.com uses graphic designers from around the world who compete for your business by actually designing the book cover on speculation, ie no charge. I commissioned a cover for an author using 99designs after the author was not happy with the creations from his own designer. I mentioned several design elements such as the title, sub title, what the book was about etc.

Figuring more is better, we got 65 different cover designs in 5 days! The most difficult part was narrowing down the selection to 8 then having friends, family, co-workers vote on their favorites from all corners of the world all online. They also added their comments, insight and logic behind liking or disliking a cover design right under the image of that cover. They voted over several days and the comments were able to be read by our team, also scattered all over North America. The cost was under $700 or so and it was only that high because we put a rush on it and paid extra. This was an excellent process that delivered a NY Times bestseller quality cover that I highly recommend.

2. https://www.fiverr.com/ gives you many options for just $5. These are fast and obviously cheap but I’ve seen some pretty nice work. Order from 2 or 3 designers at the same time. Hey it’s only $5 bucks!

3. https://jennthomas-design.com/ produces smart visuals that stand out from the ordinary

4. https://killercovers.com/ offer various packages for your book cover needs including web pages, Facebook pages etc. They are based in Australia and I’ve used them and recommended them several times.

5. https://bookcoverexpress.com/ has a competitive flat rate so you can work with your ideal budget

6. The designers at https://www.authorsupport.com/ are a great resource

7. http://www.bookcreatives.com/ offers book cover design and ebook design for authors

8. The designs from https://fostercovers.com/ have appeared on over 1,000 books. Packages for ebooks and interior design start at $495.

9. Karrie Ross from https://www.bookcoverdesigner.com/ specializes in book cover design for the self-publishing industry

10. https://damonza.com/ has over 30 years combined experience in the design and advertising industry

11. https://www.gobookcoverdesign.com/ specializes in providing superior book cover design services utilizing professional equipment and software

12. https://acdbookcoverdesign.com/ is a boutique design firm for self-publishers and small presses

13. https://selfpublishinglab.com/ has been voted the best website for authors, so be sure to check it out

14. https://www.lulu.com/  Along with publishing services Lulu provides design quality at a competitive price.

15. https://www.brennerbooks.com/ A list of book cover designers that are recommended by independent publishers.

16. https://www.davidairey.com/designing-book-covers is a creative book cover designer

17. https://jjfast.com/bonuses/bcg-tna53a Great sales pitch about why you should download their software to design your own book cover. Worth a look.

18. https://www.createspace.com/ allows you to work with thier professional design team to custom-create an affordable, striking cover that broadcasts your book’s key messages with distinct colors, fonts, and one central image. Their price $349 is not bad and several of my clients have use them including one 92 year old author.

19. https://www.bookbaby.com/ebook-cover-design/ offers a straight-forward approach to finding a budget and designing your book cover. Price ranges from $149 to $279.

20. https://www.guru.com/Find-Freelancers/Cover-Book-Designers/004-RQ3JSR is a great website to utilize to find freelance book cover designers from around the world. Very cool.

21. https://1106design.com/ offers editing, proofreading, cover design, Interior page layout, eBook formatting, Printing and more.
With Infinity Publishing you have complete control over the cover design and layout of your book https://infinitypublishing.com/book_cover_designs/

22. https://abacusgraphics.com/ is an intimate award-winning design studio creating exceptional image building graphic designs for print and the web since 1979.

23. http://www.dotdesign.net/ offers complete design and production services for children’s books, tabletop books, cookbooks, textbooks, fiction and non-fiction hard covers and paperbacks.

24. http://bookcoversforall.com/ One designer boasting over 18 years of experience with 1000+ books to his credit.

25. https://reedsy.com/design/book-cover-design This is very interesting in that the book covers are already designed, you just add the title! There are some very high quality covers priced at $25 and up. Definitely check this out.

26. Cathi Stevenson ofhttps://bookcoverexpress.com/ has 30 years of publishing experience and more than 1500 book covers to her credit.

27. https://romancebookcoverart.com/ is one of the foremost romance book cover artists. She has painted covers for over 350 romance books representing more than 150 authors

28. Carl Graves ofhttps://extendedimagery.com/predesignedcovers.html is a professional book cover designer who has a fire sale on book covers with more than 2,000 book covers on hand. Very high quality covers that just need your title only $200 per cover. These are really amazing must see covers.

29. https://illuminationgraphics.com/ provides affordable and dynamic design for books, both book cover designs and book interior layouts

30. https://www.authorsupport.com/ They’ll design your cover with no money down and state, “See what we can do with your title before you pay!”  Sounds good to me!

31. https://bookwisedesign.com/ has designed over 1200 book covers and strives to provide the most experienced and helpful book production services.

32. https://www.expertsubjects.com/ – Expert Subjects has several cover artists and you can choose to create a fully customized book cover depending on your budget constraints. They also provide an array of services including typesetting, editing, critique and undertake publishing & distribution too.

33. Canva’s book cover maker makes book covers amazingly simple to design – even for non-designers. I’ve used them for memes too. https://www.canva.com/create/book-covers/ – Here’s a way to get a high quality book cover for under $100 using premade book cover designs. Authors receive multiple drafts to choose from and a choice of font options. I’ve checked out their covers and they are top notch. https://www.thecovercollection.com/

34. Hampton Lamoureux https://www.ts95studios.com/ is a Daily Deviation award-winning artist on DeviantArt.com. He designs e-book and full-jacket covers, crafting elaborate realistic scenes from stock photos for fantasy, horror, mystery, and sci-fi novels.

35. Bianca Bordianu Design, https://moonpress.co/ Bianca Bordianu is a professional cover designer who works with bestselling authors, publishing houses and indie authors in all genres. She delivers high quality designs for competitive prices.

You can and should spend a few hours going through all of these web sites. You’ll be glad you did. I know I was enlightened myself in creating this list of book cover designers.

Bottom line: Get involved early in the entire book publishing design process and get at least several creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.

And finally, the most important rule in book publishing and marketing – Know Your Reader! All books have a target reader and in all genres there are varying degrees of readers. Targeting the reader who is most likely to purchase your book is critical.  Authors who know the demographics of their readers are equipped to assemble the fonts and graphics best able to grab the reader’s eye and instantly convey the message that “this book is for you.”

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

How Did an Ex-Playboy Bunny’s Book Top Best Seller Lists? Answer: Social Media!

Ex-Playboy Bunny’s Book Tops Best Seller List

By Scott Lorenz
Westwind Communications Book Marketing

Social media is a dominating force that can make or break your career as an author in almost every aspect. Besides PR, social media works well to promote a book to a large and varied audience. For example take a look at the popularity of Holly Madison’s book Down The Rabbit Hole, which hit the top of the New York Times Best Seller List a few years back.

Holly Madison, the ex-Playboy bunny, reality show star, mother, wife and ex-girlfriend of Hugh Hefner made quite an image for herself and her book on social media with an at-the-time, 1.38 million Twitter followers. On Twitter her hashtags were #downtherabbithole and #hollymadison. According to ritetag.com the hashtag #hollymadison had 2.42K potential views per hour. The hashtag #downtherabbithole had 3.78K potential views per hour!

So what is the intriguing factor for authors about social media? Social media allows direct communication to thousands or even millions of followers (all at no cost), and is credited in great part for making Down The Rabbit Hole an instant success. Using social media also allows authors to meet a whole new audience of readers and gain new ideas for books from the social community.

In an article by Chuck Sambuchino, of Writer’s Digest, Grammar Girl creator Mignon Fogarty said, “I think you really have to enjoy interacting on social networks or you won’t do it well or stay with it. You can’t force yourself to do it; you have to find the things you like and do those even if they aren’t the most popular. For one person it might be Twitter, for another LinkedIn, for another YouTube, for another podcasting, and another blogging.”

Estelle Maskame, Bestselling author of Did I Mention I Love You, (DIMILY) became an Internet sensation by using social media and gained 123K followers on Twitter @EstelleMaskame. With the help of her friends and Wattpad, Estelle’s book reached four million hits on Wattpad. “Using social media to promote my work means that I’ve got a close connection with my readers, especially now, because they’ve been with me since the early days. In a way, we’re all in this together, and ever since the start, I’ve always loved going on Twitter to interact with them,” said Maskame.

Other authors who have successfully used social media to gain recognition for their work include Paulo Coelho. Coelho used Facebook and Instagram to stay in touch with his readers and promote his work by sharing quotes and photos of his life and trips he has been on. The Alchemist spent 270 weeks on the New York Times Best Seller List with the help and use of social media. According to a Wall Street Journal article, while doing research for his new book Adultery, Coelho’s fans shared over 1,000 emails with personal infidelity stories.  Talk about intimate communications!

Margaret Atwood, a Man Booker prizewinner, has made extensive use of digital platforms. Atwood is an avid tweeter with her fans, and has a knack for posting creative insight about her latest work. She also used Wattpad to collaborate with another author to create a serialized zombie novel. For aspiring authors, Atwood ran a contest encouraging them to try fan fiction.

With social media, authors have a chance to succeed. Using social media for your work is important because of the vast attraction of readers you’ll get to engage with. There are quite a few social sites to post your work on and get feedback on your book before and after it is published.

The Bottom Line: Anyone can use social media to promote their work; it’s so easy even a bunny can do it.  

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net