by Scott Lorenz | Author Advice, Blog, Book Marketing, Book Publicity, Book Publishing, Book Reviews, Marketing a Book
New Behind-the-Scenes Story by FOX-5 NY Sheds Light on the Meticulous Process
by Scott Lorenz
Westwind Communications
As a book publicist, I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling author. One way to do it is to get reviewed by the New York Times Book Review. This is no surprise as the New York Times Book Review is one of the most prominent book review publications out there. It’s a weekly paper magazine that comes with the Sunday New York Times, which has a circulation of 1.5 million. A one-fifth page ad in the Book Review will cost a whopping $8,830 for small presses. You can expect to dish out even more if you’re a major publisher. For more information click here.
If your book gets reviewed by the New York Times Book Review, you’re almost guaranteed an increase in sales and publicity. So, how does the New York Times Book Review select books to review? Good question! Pamela Paul, who’s been the New York Times Book Review editor since 2013 sat down with FOX 5 NY to shed some light on this very common question. Check out the terrific story here.
“We love the publishing industry, and we support what they do, but really we are here for readers.” Pamela Paul, Editor, NY Times Book Review
She explained that the New York Times receives hundreds of books that would like to get reviewed each day. Believe it or not, all the books, except for self-published books, receive some kind of look by a staff of critics and freelance reviewers. The type of look each book gets, however, varies. While one book’s look lasts a few seconds, another book gets read cover to cover.
“Only 1% of all the books we receive make the cut. We’re always on the lookout for new and interesting voices. Since we view books as a form of art, we strive to recognize innovation and diversity,” Paul explains.
Paul was asked whether critics ever get tired of looking at books. “The kind of people that work at the Book Review are always excited to check out a book. They really love books and are doing exactly what they want to be doing,” she says.
All NY Times book reviews are fact-checked for accuracy. Paul states that fact-checking is very important for them because while you can disagree with a book review, you shouldn’t distrust it. Once the reviews are fact-checked, copy editors write headlines, credits, and more before the review goes to press.
You can see that the New York Times Book Review is run by people who love books and why they take extra care to make sure what they recommend is worthy of their audience’s time. That’s why a mention in the NY Times Book Review is so powerful.
From the NY Times Website:
During the Covid-19 pandemic, The New York Times Book Review is operating remotely and will accept physical submissions by request only. If you wish to submit a book for review consideration, please email a PDF of the galley at least three months prior to scheduled publication to [email protected]. Include the publication date and any related press materials, along with links to NetGalley or Edelweiss if applicable. Due to the volume of books we receive, we cannot respond to individual requests about our plans for coverage. Thank you.
When things return to normal, if you would like to have your book considered for review, please send it to:
Editor
The New York Times Book Review
620 Eighth Avenue,
New York, NY 10018
[email protected]
If you are sending a children’s book, please send it to the attention of the Children’s Book Editor.
The Bottom Line: While earning a spot on the New York Times Book Review is no easy feat, it’s not impossible. As long as your book has a unique twist, is well crafted, has an important message, or a new voice that must be heard, it stands a chance and is certainly worth sending in.
Final Recommendation: Watch the FOX-5 NY piece a few more times so you can really understand what the NY Times wants. https://www.fox5ny.com/news/a-day-in-the-life-inside-the-ny-times-book-review-process
You can also watch an hour-long interview with C-SPAN’s Book TV and New York Times Book Review editor Pamela Paul from 2015. https://www.c-span.org/video/?326362-1/tour-new-york-times-book-review
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Jewish Book Festivals, Jewish Book Promotion, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Communications
Book festivals and fairs are held year-round all over the world. As a book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from websites and book trailers to social networks like Facebook, Twitter and YouTube. While these are excellent tools when used properly, authors should never overlook opportunities to meet the reading public face-to-face.
Consider visiting some of these Jewish book fairs and festivals
If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting some of these Jewish book fairs and festivals.
October 2023 – May 2024, 43rd Berrin Family Jewish Book Festival of Alper JCC Miami (Miami, FL): Featuring 40+ renowned authors beginning in September each year. Whether you’re a book lover or simply interested in hearing from names synonymous with pop culture and bestsellers, there’s an event for everyone. https://www.alperjcc.org/pages/bookfestival/
October 15, 2023 – March 28, 2024, Dallas Jewish Bookfest (Dallas, TX): The mission of BookFest is to celebrate the written word brought to us by Jewish authors and books with Jewish content. Each year we seek the very best authors and books to provide a window to the Jewish experience and give our community members the opportunity to engage with the person behind the book while discovering what inspires the author in his or her creative work. https://jccdallas.org/special-events/bookfest/
November 7, 2023 – March 20, 2024, 24th Cleveland Jewish Book Festival (Beachwood, OH). The 24th annual festival celebrates Jewish authors, books and ideas. Featuring 17 books written by nationally and internationally acclaimed authors, participants will hear the stories behind a broad range of topics including Jewish life, historical fiction, Israeli literature, cooking, memoirs and more. For information please contact (216) 831-0700. https://www.mandeljcc.org/bookfest
December 3, 2023 – April 3, 2024, Greater Naples Jewish Book Festival (Naples, FL): The Greater Naples Jewish Book Festival brings a showcase of Jewish authors and books of Jewish content to our community. It will include a wide array of genres and author presentations. For further details, call (239) 263-4205, email [email protected] or https://www.jewishnaples.org/major-events/jewish-book-festival
Throughout 2024, United Jewish Federation of Tidewater & the Simon Family JCC’s Lee and Bernard Jaffe Family Jewish Book Festival (Virginia Beach, VA): For over 40 years, the United Jewish Federation of Tidewater & Simon Family JCC’s Lee and Bernard Jaffe Family Jewish Book Festival has celebrated Jewish authors, illustrators, and books, providing opportunities to engage with bestselling and up-and-coming writers. For further details, contact Jill Grossman at 757-965-6137 or [email protected]. https://federation.jewishva.org/arts-ideas/book-festival
January 30, 2024, St. Louis JCC’s 45th Annual Jewish Book Festival (St. Louis, MO): The St. Louis Jewish Book Festival is an annual celebration of authors, books, and ideas during early November, with additional author events year-round. The range of author topics is vast: business, cooking, economics, family, fiction, history, music, religion, sports, and more. https://jccstl.com/arts-ideas/st-louis-jewish-book-festival/
February 8, 2024, Marcus JCC Atlanta’s 33rd Edition of the Book Festival of the MJCCA (Dunwoody, GA): Mark your calendars for the annual Book Festival of the MJCCA—featuring more than 40 renowned authors in November each year. Whether you’re a book lover or simply interested in hearing from names synonymous with pop culture and bestsellers, there’s an event for everyone. The Book Festival of the MJCCA is one of the most highly regarded cultural events in the Southeast. https://www.atlantajcc.org/our-programs/arts-authors/book-festival/upcoming-events/
February 10-15, 2024, Cherie Smith JCC Jewish Book Festival (Vancouver, BC): There will be author talks and Q&As. This event usually attracts over 5,000 people of all ages. For more details, call 604-257-5156 or email [email protected]. https://online.flippingbook.com/view/369276057/
March 2-10, 2024, London International Literacy Festival’s Jewish Book Week (London, UK): It will feature Jewish writers and themes and a number of interesting discussions. https://jewishliteraryfoundation.co.uk/bookweek/24
March 7, 2024, 2024 CJE Jewish Book Festival (Charlotte, NC): The Center for Jewish Education presents Charlotte’s second annual Jewish Book Festival. https://www.jewishcharlotte.org/ways-to-give/community-calendar1/2024-jewish-book-festival-1686334244
March 17, 2024, 2024 CJE Jewish Book Festival (Charlotte, NC): The Center for Jewish Education presents Charlotte’s second annual Jewish Book Festival. https://www.jewishcharlotte.org/ways-to-give/community-calendar1/2024-jewish-book-festival-1686334349/
March 26, 2024, 73rd National Jewish Book Award Celebration (New York, NY): The celebration will feature remarks from a selection of the 73rd winners in addition to special guests of Jewish Book Council. Each ticket supports Jewish Book Council’s efforts to enrich, educate, and strengthen the community through literature. https://www.jewishbookcouncil.org/events/73rd-national-jewish-book-award-celebration
August 21-25, 2024. Sydney Jewish Writers’ Festival (Sydney, NSW). The Shalom Sydney Jewish Writers Festival (SJWF) is an annual festival which also runs pop-up events throughout the year. Our events are open to people of all ages who share a love of reading and ideas and want to hear from some of the world’s best authors. The SJWF celebrates the richness and diversity of contemporary Jewish writing from around the world. It features authors who are Jewish or whose books are of Jewish interest and includes novelists, journalists, screenwriters, performers and writers of nonfiction. https://www.shalom.edu.au/shalom-programs/sydney-jewish-writers-festival/
Book fairs typically seek out guest speakers. By volunteering to speak at a Jewish book fair, you will pique the interest of new readers, promote your book, and potentially gain a few new fans. Additionally, you can add the speaking appearance to your resume. Be sure to plan ahead because book fairs, speaking engagements and readings are all planned months in advance. For a complete list of book fairs and festivals visit https://westwindbookmarketing.com/
The Bottom Line: Reach out to the Jewish community and attend a book fair! You will be happy you did.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Writing a Book
By Scott Lorenz
Westwind Communications
If you’re an aspiring author in search of the secrets to success, it only makes sense to ask those who have achieved it. After all, they’ve been in your shoes.
While you may not be able to speak to successful authors directly, you can read their quotes. I’ve done the heavy lifting for you and compiled these 20 quotes about writing, which are sure to inspire and intrigue you.
1. “You can’t wait for inspiration. You have to go after it with a club.” – Jack London
2. “All a writer needs is talent and ink.” – J.K. Rowling
3. “The scariest moment is always just before you start.” – Stephen King
4. “Nobody buys a book that they don’t pick up.” – James Patterson
5. “You see a lot of young writers who have interesting ideas and a certain skill with words, but their story is not a story … it’s more of a vignette.” – George R.R. Martin
6. “No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” – Robert Frost
7. “If you have no critics, you’ll likely have no success.” – Malcolm X
8. “You can make anything by writing.” – C.S. Lewis
9. “Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” – Larry L. King
10. “I don’t need an alarm clock. My ideas wake me.” – Ray Bradbury
11. “In order to write about life first you must live it.” – Ernest Hemingway
12. “Character is plot, plot is character.” – F. Scott Fitzgerald
13. “Write what should not be forgotten.” – Isabel Allende
14. “If you don’t see the book you want on the shelf, write it.” – Beverly Cleary
15. “I know nothing in the world that has as much power as a word. Sometimes I write one, and I look at it, until it begins to shine.” – Emily Dickinson
16. “Write about the emotions you fear the most.” – Laurie Halse Anderson
17. “Almost all good writing begins with terrible first efforts. You need to start somewhere.” – Anne Lamott
18. “You can always edit a bad page. You can’t edit a blank page.” – Jodi Picoult
19. “Done is better than perfect.” – Sheryl Sandberg
20. “Never trust anyone who has not brought a book with them.” – Lemony Snicket (aka Daniel Handler)
The Bottom Line: Take these quotes and use them to push you forward. Remember, success as an author doesn’t happen overnight. It takes a great deal of dedication, passion, and hard work.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
Getting a rejection letter hurt. I know because I deal with authors all the time, and I have seen first-hand how it can take its toll on the confidence and motivation of an author.
The harsh truth is most writers will face some form of rejection throughout their writing career, and even some of the greatest writers of our time had to deal with rejection letters.
A list of well-known authors who were rejected by publishers
I have put together a list of well-known authors who were rejected by publishers but went on to become immensely successful. Some of the names on this list may really surprise you.
1. J. K. Rowling:
A few years ago, J.K. Rowling posted rejection letters on Twitter that she received for her first novel, ‘The Cuckoo’s Calling’, a book written under her pseudonym, Robert Galbraith. “I wasn’t going to give up until every single publisher turned me down, but I often feared that would happen,” says Rowling. The book was eventually published and the author then went on to write ‘Harry Potter and the Philosopher’s Stone’, which was also initially rejected, this time by 12 publishers. When the book was finally published, however, it sold more than 120 million copies. The famous Harry Potter series has now sold more than 500 million copies worldwide, becoming the best-selling series of all time!
2. Stephen King:
Stephen King was told: “We are not interested in science fiction which deals with negative utopias. They do not sell.” for his book debut novel ‘Carrie’, which was rejected by 30 publishers. Later in his career, these rejections would inspire him to write some of his best-selling works. In his book ‘On Writing’, Stephen King says he pinned every single rejection letter he had received to his wall with a nail, “By the time I was fourteen, the nail in my wall would no longer support the weight of the rejection slips impaled upon it. I replaced the nail with a spike and went on writing.” Today, the best-selling author has published 63 books and sold more than 350 million copies.
3. Vladimir Nabokov:
Over a five-year period, forty editors declined the offer to publish ‘Lolita’. In his book ‘The Making of a Bestseller’, Arthur T Vanderbilt mentions that one publisher said to Vladimir: “I recommend that it be buried under a stone for a thousand years.” Yet when the book was eventually published it became a literary sensation.
4. Jack Canfield:
Canfield’s book, “Chicken Soup for the Soul” got rejected by 144 publishers! The book went on to become a bestseller. As of date, the series has sold more than 500 million books. Canfield said: “If we had given up after 100 publishers, I likely would not be where I am now. I encourage you to reject rejection. If someone says no, just say NEXT!”.
5. Dr Seuss:
For his first story, ‘And to think I saw it on Mulberry street’, Dr Seuss was rejected by 27 publishers. “Too different from other juveniles on the market to warrant its selling”, one letter said. Luckily, the author did not give up and continued to write. Today, his books have made over 300 million sales, and the author is considered one of the best-selling fiction authors of all time.
It is easy for writers to wallow in self-doubt and pity after receiving rejection letters from publishers or agents. That fear can be powerful, and it can deter writers from doing what they love. Sometimes, it can even be the reason they give up on their writing dreams altogether. I hope this list can help inspire you to keep writing and not give up.
It’s also easy to forget that writing a book is an incredible accomplishment, and the undertaking itself deserves great commendation. Receiving rejection letters doesn’t mean your book has failed or that it won’t succeed. Fortunately, there are steps you can take to improve the chances of your book becoming successful. If you have finished writing your book, make sure it’s properly edited and proofread before sending it out to publishers. Editing, copyediting, and proofreading can truly make your book shine.
Once your book has finished the editing stage, the next step is to market it appropriately. This stage can prove pivotal for success. Check out my article on how you can generate buzz around your book to help your book get the attention it deserves. Another important element of book marketing that is overlooked at times is the author website. I have previously compiled a list of top author websites which you can use as inspiration to design your own.
The Bottom Line: Receiving a rejection letter shouldn’t be the reason you give up on your writing dreams. Be inspired by the successful authors above who used rejection as fuel to keep going.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Book Spotlight
By Scott Lorenz
Westwind Book Marketing
Most authors hope that one day their book will be adapted into a movie or a series on Netflix or HBO. I’ve never met an author who could not envision their book on the big screen. As a book publicist, I’ve worked with authors whose book was optioned by Hollywood after we obtained a higher profile with publicity or when they won an award. The question is how does an author go about intentionally getting that movie deal?
Interview with two screenplay writers, Oliver Tuthill and Tara Walker
There are numerous paths authors can take to get their book adapted into a movie. I recently spoke with two screenplay writers, Oliver Tuthill and Tara Walker, and they offered terrific advice for authors interested in pursuing this path.
Scott Lorenz: Can you give me examples of books that were adapted into screenplays and made it onto the movie screen?
Oliver Tuthill and Tara Walker: Robert Bloch wrote a novel in 1960 called Psycho, and Alfred Hitchcock had it adapted into a screenplay. It became the most famous movie of Hitchcock’s career. Louisa May Alcott’s novel, Little Women, has been made into feature films on three different occasions. Most recently, in 2019, Greta Gerwig adapted it into a screenplay, and the popular film created a resurgence of interest in the story.
Another well-known adaptation of a novel was Dan Brown’s DaVinci Code written for the screen by Akiva Goldsman which did 760 million at the box office worldwide. George R.R. Martin’s novels, Game of Thrones, became one of the biggest television series hits ever, when adapted for television. One of the most popular novelists alive is Stephen King, and screenplay writer Frank Darabont adapted King’s novella into the Shawshank Redemption, which was a monumental success. These are just some of the examples of writers who have been very successful, and this is a difficult endeavor.
Scott Lorenz: What kind of strategy can a book author use to have a book adapted into a screenplay?
Oliver Tuthill and Tara Walker: There is a method that every writer can follow that can allow for the opportunity for your book to be turned into a screenplay, then a film.
First, you do need to have a finished book, and assuming you do, your next step would be to find a professional screenplay writer with whom you could work to adapt your novel into script form. Professional screenplay writers are highly skilled professionals, who have spent many years, if not decades, honing their craft. Once you find a screenplay writer to work with you, the author must realize that a screenplay is going to be approximately 90 to 100 minutes in length, so it is impossible to cover every dramatic event in your book. The screenplay writer will work with you to include the highlights of your book to make it accessible as a cinematic experience, to be viewed within an hour and a half to two hours.
Scott Lorenz: Let’s just say that you have hired a screenplay writer to adapt your book into a screenplay. Now what?
Oliver Tuthill and Tara Walker: If you’re lucky, you might have hired a screenplay writer who also works within the industry as a film producer. In this case, the producer can represent your screenplay and try to find a production company who would be interested in producing it. Most successful screenplay writers are represented by a literary agent in Hollywood, with whom they can submit the screenplay. Then, their agent will submit the screenplays to production companies who are constantly looking for new screenplays to produce into feature films.
Most producers looking for new screenplays are much more likely to produce scripts that have been adapted from a book. Another option furthering your screenplay toward being produced, would be to enter it into film festival competitions. A producer could see it in this venue and might like it enough to option the screenplay from the author. An example of this was when writer Evan Daugherty submitted his script, Snow White & the Huntsman, to the Script Pipeline script competition. His script won the competition, and as a result, he sold Snow White & the Huntsman to Universal for $3.25 million.
It was one of the biggest studio spec sales of all time, and its success turned Evan into one of the most sought-after writers in Hollywood. The film was also very successful and has grossed $450 million worldwide.
Scott Lorenz: Can my book authors expect to get paid over 3 million dollars when selling their screenplays to movie studios?
Oliver Tuthill and Tara Walker: It is possible, but you would need a very good sales agent to help you close the deal. Also, a bidding war between film companies would be an ideal situation for the writer to make more money. As an example, Joe Eszterhas, who wrote Basic Instinct, sold his spec script for 3 million to Carolco Pictures. A spec script is a screenplay that an author writes without receiving payment upfront. Bill Marsilii and Terry Rossio were paid 5 million for their script, Deja Vu, which was also a spec script.
Scott Lorenz: This sounds exciting! How can people get in touch with you if they want help adapting their books into screenplays?
Oliver Tuthill and Tara Walker: We can be contacted through our website at: https://bit.ly/Cinema_Writing
For authors, investing in book marketing and book publicity can be a great way to help generate interest in your book and turn it into a film. I’ve also previously written on producers offering author tips for film adaptation and how you can get a Hollywood producer interested in your book.
I hope the interview and articles on my blog can inspire you to pursue film adaptation. Who knows, maybe your book can be the next big hit!
The Bottom Line: If you believe your book has the potential to be made into a movie then take action!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Publishing, Book Title Generator, Books to Read, Writing a Book
By Scott Lorenz
Westwind Book Marketing
As a book publicist, I’m frequently asked to give advice on writing a book. The truth is, there are so many elements that can make a book successful—but one of the most important is that it be written well.
Writing well is the goal of every writer—regardless of where they are in their writing journey. It is also a skill that requires continuous practice. Even published authors continuously work to perfect their craft.
It can be hard to decide what advice is most relevant when so many books have been published on the topic. That said, reading books on the art of writing can sometimes be more helpful than an entire college writing course.
Five Books to Help You Become a Better Writer
The five books that I’ve listed below reveal the nature of writing life and the art of writing well in intimate detail. They offer everything from grammar rules to advice on publishing a book to personal narratives as they teach the ins and outs of writing and what it means to be a writer.
1. On Writing: A Memoir of the Craft by Stephen King. This memoir is a brilliant graphic tale of King’s life, and like all his stories, it does not lack imagination. The book is an invitation behind the scenes to his writing and career. It features moments that shaped King as an author and the various lessons he acquired from decades of practice and publication. It is a masterclass for aspiring writers.
2. The Elements of Style by William Strunk Jr. and E.B. White. The Elements of Style is considered the gold standard on writing. Strunk and White outline basic linguistic and stylistic rules and instructions on how to write clearly and concisely. They also cover common mistakes that writers make and how to avoid them. This book is a classic for a reason.
3. On Writing by Ernest Hemingway. While Hemingway never wrote a treatise on the art of writing, he left behind passages in letters, articles, and books with opinions and advice on writing. In 1984, Larry W. Phillips compiled these into a book. On Writing is a collection of writing advice from one of the greatest American writers of the twentieth century. Hemingway gives us a glimpse into the psyche and mental preparation of a writer and a clear definition of the difference between good and bad writing. The book is essential reading for any aspiring writer.
4. Several Short Sentences About Writing by Verlyn Klinkenborg. In this book, Verlyn Klinkenborg challenges writers to forget everything they have ever been taught about writing. The author uses a poetic prose style to make the point that the sentence itself is the most essential element of writing, and each sentence should do its share of the work.
5. Bird by Bird: Some Instructions on Writing and Life by Anne Lamott. In this delightfully witty and humorous piece on writing and family life, Lamott addresses the difficulties of writing and getting published. Bird by Bird is an anecdotal work full of wry observations about life and writing. Anne’s lessons are those she has shared in workshops over the years as she covers what she’s learned through trial and error. Bird by Bird is a must-read, for aspiring fiction writers especially.
Today, many books and courses are available to assist writers on their writing journey. Authors have abundant writing resources at their disposal to help them hone their writing skills. I’ve previously written on how editing and proofreading can make your writing shine—and on the power and art of brevity for authors. If you don’t want to read a book, you can watch the Masterclass courses on writing and receive author advice from some of the best writers of our day. There is a great masterclass by James Patterson on how to write a bestselling book.
The Bottom Line: Regardless of how long you’ve been writing, you can glean tips and techniques from authors who have succeeded in their field. Learn from them.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Publishing, Writing a Book
By Scott Lorenz
Westwind Book Marketing
Most authors I work with are highly motivated and driven. Yet, every now and then even the most prolific authors run into a wall.
As a book publicist, I’ve helped many authors fix a current book, focus on their next book, given inspiration, direction or sometimes just ‘pushed’ a bit to move things along.
“A writer who waits for ideal conditions under which to work will die without putting a word on paper.” E.B. White
Most writers have goals they hope to achieve, but sometimes a lack of motivation can impede their progress. I understand that writing is hard. It’s something almost every writer struggles with – even some of the greats often did.
If you’re waiting for motivation to start writing, you might be waiting a long time because the motivation to write is fickle. You need to change the way you think about writing.
I’ve put together these five remedies that can help you stay motivated:
1. Daily repetition and routine.
In his book What I Talk About When I Talk About Running, Haruki Murakami mentions that when he is writing a novel he gets up at 4 am every morning and works for five to six hours. He keeps this routine every single day without variation.
If you’re an aspiring writer, you have to dig deep and find the drive to write every single day. Repetition is essential for forming daily habits. It helps to set time aside for writing each day and to stick to it. Writing needs to fit into your life in a way that suits your circumstances. Commitments in your life like school, work, and hobbies will fill up your whole day if you let them, so it’s necessary to commit to a regular time where you just sit down and write. The key is to write consistently – only with repetition will you be able to make it part of your routine.
2. Read something different like Poetry or a Business book.
Reading will help turn on your creative engine and provide a source of motivation for your own writing. How often have you read a good piece of work or come across a beautifully written passage and thought to yourself, I would love to write like that. Good writing by accomplished writers can be deeply inspiring.
3. Remember why you started.
All writers write for a reason, whether it’s to express themselves, create something meaningful, help others, or entertain. The purpose behind the writing drives the writer to produce meaningful pieces of work. Periodically ask yourself why you want to write – this can help remind you of your writing goals and why it’s important to you.
4. Do something exciting.
Take a hot air balloon ride; take surfing lessons, go sailing on a barefoot cruise for a week in the Caribbean where you are part of the crew doing the work. When you’re focused on sailing your subconscious mind will help you get free of things that trap you in the rut.
5. Meet your fears and conquer them.
Can’t stand heights? Learn how to skydive. Don’t like to go underwater? Learn how to scuba dive. Don’t like raw fish? Eat some sushi. Force yourself to do something you don’t want to do. You’ll be better for it.
I recently came across a great article by Robert Lee Brewer on the New York Times bestselling author Christina Baker Kline, where she shares insights into the writing process of her novel: The Exiles. Christina shares some valuable advice to other authors on persevering when things get difficult: “Forge ahead through the hard parts. With every novel I’ve written, I come to a moment when I want to give up…The only thing to do is inch ahead little by little. There’s a quote I love by Honor Moore: “If you don’t put it in, you can’t take it out.” If you don’t get something on the page, you won’t have anything to work with. That advice has saved many a writing day—and many a novel.”
The truth is that no writer is always motivated to write, but it helps to make writing part of your daily routine and to regularly read books that inspire you. When you feel unmotivated and stuck, remember why you started in the first place.
I’ve written a few related articles for authors and provided writing advice for aspiring writers. If you feel like you’re stuck in a writing rut, check out this article on great author resources available online to help you generate ideas. I also wrote this one on attending writers’ conferences, and another helpful article on how book fairs or festivals can be a way to meet people who can give you valuable advice on your writing.
The Bottom Line: Waiting for inspiration to strike won’t help you achieve your writing goals. Take action and motivation will follow.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Book Title Generator, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Communications
“The library marketplace is made up of almost 120,000 locations and is divided into many segments. In addition to the more than 16,500 public libraries and their branches, there are medical libraries, hospital libraries, military libraries, niche libraries, and more,” explained Brian Jud, Executive Director of APSS, formerly SPAN and founder of Bookselling University.
So, what does this mean for you? A prime opportunity for you as an author to expand your reach, build your brand, and sell more books. Here are some handy tips on how to get your books into libraries.
1. Do Your Research – Think like a Librarian!
Check out the websites of various public libraries to find out what you need to do to get your book into circulation. You may also call or visit them and speak to the head librarians or the departments that relate to your specific book genre.
With WorldCat, you can search your community libraries as well as other local and national libraries to browse their collections. This can give you an idea of what types of books a certain library may want.
3. Be Friendly and Enthusiastic
Whether you consult the libraries in-person, via phone, or email, be polite. Also, show some excitement so that they see your passion for your work and remember you when it comes time to select new books.
4. Design a Sell Sheet
At its core, a sell sheet is a one-page advertisement of your book. Make sure it includes its title, cover, publisher, a brief description, ISBNs, available formats, and pricing. Don’t forget a blurb about why it may appeal to library patrons and mention if your book is already in a library too. Librarians like to see they are in good company.
“Sell what the content in your book does for the readers—what are the benefits to them,” said Jud. He explained that people don’t actually care about your book. Retailers display them to increase profits. Media hosts want a good show. Librarians want to support their patrons. As long as you appeal to the right motive, you’ll sell more books.
5. Organize an Author Reading or Book Signing
If you offer to organize an event like an author reading or book signing, everyone will win. You’ll boost your exposure while the library will get free programming. If you go this route, you’ll need to promote your event to ensure a good turnout.
6. Get Reviews
Great book reviews can speak volumes about your book and you as an author. Before you try to get your book into libraries, ensure you have them. Librarians want to see that others admire your book before they take the plunge and circulate it. A published review in a journal like Library Journal, Publisher’s Weekly, or Midwest Book Review can help establish credibility as well.
7. Get Involved in the Library Community
The reality is that many libraries like to fill their shelves with books that are popular, even on a local level. That’s why it’s wise to get out in your community and participate in local events and speaking engagements. Join local organizations, volunteer, and take any TV or radio opportunity that comes your way. Also, make sure you have a stellar social media presence.
8. Attend the ALA Annual Conference
The American Library Association hosts an annual library conference. If you’re serious about getting your book into libraries, it may be worthwhile to attend and mingle librarians. The 2021 conference will be held virtually this year on June 21-23. On Twitter follow @ALALibriary to keep up with daily posts and opportunities.
9. Check Out Writer’s Digest Advice
Writer’s Digest asked four Indie authors for their tips on how to get books into libraries. You don’t have to be an Indie author to take advantage of them. Be sure to check out this article before you get started.
10. Buy a Book
Self-Publisher’s Toolkit is a helpful book that serves as a two-in-one resource that shows you how to self-publish a book and then market it to Libraries. The author says, “Libraries are a $30+ billion segment often overlooked by self-publishers.” https://www.eseinc1.com/product-page
11. Use a Service
Don’t be afraid to use a service to help you get your book into libraries. Here are several to consider.
- LibraryBub: LibraryBub is a service that introduces the top small press and indie books to librarians. You can apply for a featured deal in its weekly email and reach over 10,000 librarians every week. (I use them and its affordable and effective)
- Baker & Taylor: Baker & Taylor has been around for over 180 years and distributes books to public libraries and schools. Contact Baker & Taylor to find out how they can assist you.
- Ingram Content Group: An online self-publishing company, Ingram Content Group can allow you to print and distribute your book to libraries. Call or email them for more information.
- Buy a Library Database: Curated by a fellow author, Eric Simmons compiled a database of Libraries you can contact directly. Over 100 authors and publishing houses are using the Library Contacts Database to get their books into Libraries. Simmons’ tool, which has enabled him to get his titles into over 130 Libraries worldwide, is the best deal in publishing! Just BUY IT!
The Bottom Line: Once you get into one library, you’ll find it much easier to get into others. When your book is in several libraries, you’ll build trust among readers, increase exposure, and ultimately sell more copies.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Christian Book Marketing
By Scott Lorenz
Westwind Book Marketing
If you’re an author, you owe it to yourself to check out this list of book festivals and fairs that authors could attend for 2022. These events are an excellent way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.
Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases. One of my author clients was a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel slot or speaking gig you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.
Upcoming Book Fairs and Festivals
For more upcoming book events check out C-SPAN2 at: https://www.BookTV.org and click on the Book Fairs tab. For more information about book events and book marketing visit https://www.Book-Marketing-Expert.com.
1. Savannah Book Festival, February 7-20, 2022, Savannah, GA. The Savannah Book Festival has been around since 2008. It offers live streaming sessions with leading authors. https://www.savannahbookfestival.org/
2. AWP Conference and Bookfair, March 23-26, 2022, Philadelphia, PA. At the AWP Conference and Bookfair, you’ll find hundreds of authors, publishers, and exhibitors. There will be panel discussions and a keynote speaker. https://www.awpwriter.org/awp_conference
3. Saints and Sinners Literary Festival, March 25-27, 2022, New Orleans, LA. Created in 2003, the Saints and Sinners Literary Festival helps educate the community on HIV/AIDS. It brings together writers, thinkers, and spokespeople. https://www.sasfest.org/#about
4. The RBMS Booksellers’ Showcase, June 21-24, 2022, New Haven, CT. The RBMS Booksellers’ Showcase offers a variety of exhibitors and products like original art and illustration and manuscripts. https://rbms2022.us2.pathable.com/
5. American Library Association Annual Conference, June 23-28, 2022, Washington D.C. Over 25,000 experts in the industry will help you take your career to new heights. https://2022.alaannual.org/
6. SleuthFest, July 7-10, 2022, Boca Raton, FL. SleuthFest is an annual conference for mystery, suspense, and thriller writers. There’s a Guest of Honor Gala, Fla-Mingle cocktail party and Razzle Dazzle drawing. https://sleuthfest.com/
7. Writers at Woody Point, August 16-21, 2022, Woody Point, Newfoundland. Travel to Canada and immerse yourself in the talent that lies across the border. https://www.writersatwoodypoint.com/
8. The Bookmarks Festival of Books & Authors, September 22 – 25, 2022, Virtual and Winston-Salem, North Carolina. Bookmarks connects people and books through its annual festival, which has been around for over 17 years. https://www.bookmarksnc.org/festival
9. The Brooklyn Book Festival, September 26-October 2 & October 4, Brooklyn, NY. This festival’s mission is to “celebrate published literature and nurture a literary cultural community.” https://brooklynbookfestival.org/
10. The Seattle Antiquarian Book Fair, October 8-9, 2022, Seattle, WA. The Seattle Antiquarian Book Fair features exhibitors from the U.S., Canada, and Europe. https://www.seattlebookfair.com/
11. The Texas Book Festival, November 5-6, 2022, Virtual or Austin, TX. Founded in 1955, this festival includes over 250 authors as well as over 100 exhibitors. https://www.texasbookfestival.org/
12. Harlem Book Festival, 2022 Dates TBD, Harlem. The Harlem Book Festival is visited by over 30,000 readers and viewed by millions on C-Span https://www.harlembookfair.com.
13. Printers Row Lit Fest, 2022 Dates TBD, Chicago. This is a large book fair with more than 150,000 book lover attendees. https://printersrowlitfest.org
14. The South Dakota Festival of Books, 2022 Dates TBD, in Brookings and Sioux Falls, South Dakota. It connects more than 4,000 attendees and more than 50 noteworthy authors, scholars, and publishers. http://sdhumanities.org/festival-of-books/
15. International Christian Retail Show (ICRS) 2022 Dates TBD, Atlanta, GA. Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace, considers this the best book show for Christian authors. https://www.innovopublishing.com/the-international-christian-retail-show.html
16. The Baltimore Book Festival, 2022 Dates TBD, Baltimore, MD. The Baltimore Book Festival offers storytellers, poetry readings, panel discussions, cooking demos, live music, and more. https://brilliantbaltimore.com/baltimore-book-festival/
17. Decatur Book Festival, 2022 Dates TBD, Decatur, GA. This is the largest independent book festival in the country. Over the years, over 1000 authors and hundreds of thousands of people have attended this event in downtown Decatur. https://decaturbookfestival.com/
18. The Southern Festival of Books, 2022 Dates TBD, Nashville, Tennessee. This festival connects readers and writers from Tennessee and beyond. https://www.visitmusiccity.com/things-to-do-in-nashville/events/southern-festival-books
The Bottom Line: Take a break from your pen and attend one of these top book fairs and festivals. You won’t regret it!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Publicity, Marketing a Book, Promoting a Book, Social Media
Find out how Instagram is helping authors increase visibility and earn more money.
By Scott Lorenz
Westwind Book Marketing
Instagram has over 1 billion users. So, it’s no surprise that many authors are using the platform to sell their books. With an established Instagram account, they’re able to build strong relationships, drive interest, and boost sales. If you’re an author who would like to use Instagram to your advantage, check out the Instagram accounts listed below. Follow them and engage as you like. They can give you a good idea of how authors are using the one of fastest growing social media platforms.
The New York Times bestselling author of The Kennedy Curse and The 20th Victim loves to repost pictures of children enjoying his books. His account is also full of giveaways, announcements about upcoming releases, and inspirational quotes he lives by.
Dan Brown posts about his virtual story times as well as photos of his life in New England and yellow lab, Winston. He also features occasional quotes from some of his top books like The Lost Symbol and The Da Vinci Code.
From the moment you look at Janet Evonovich’s Instagram, you’ll notice plenty of color. She fills her profile with bright and cheery photos of Hot Six, Twisted Twenty-Six and other recent books she wrote. There’s also a lot of details about book signings and new releases.
Malcolm Gladwell’s latest posts are all about his book Talking to Strangers. His Instagram is also packed with photos of him on Jimmy Kimmel Live, NPR Radio, Book Tube, and other places he’s been interviewed.
While Jon Krakauer’s posts of his political views, travels, and adventures are interesting, his catchy description is particularly noteworthy: “I write books for a living. Been toiling in the writing factory for more than 35 years. Not writing is way more fun.” Some of his most popular books include Embrace the Misery, Gates of the Arctic, and Living Under the Volcano.
Mitch Albom, author of Finding Chika and The Next Person You Meet in Heaven is an avid user of the Instagram story feature. He posts short stories to promote his interviews, podcasts, and Say Detroit, a non-profit organization he started to support underprivileged people in Detroit.
Tony Robbins’ Instagram is nothing short of inspirational. It’s filled with powerful quotes by him and information about non-profits he believes in. He also scatters several funny memes throughout. Robbins wrote The New Money Masters and The Path.
On Jay Shetty’s Instagram, you’ll find sayings from his current and upcoming books like Think Like a Monk. Here’s one that really stands out: T.I.M.E Daily Routine: Thankfulness, Insight, Meditation, Exercise.
Joanna Gaines, author of Magnolia Table and We are the Gardners uses her Instagram account to share lifestyle photos of her and her family. She keeps it pretty personal and makes it easy for followers to get a feel for the everyday happenings in her life.
10. Dashama Konah Gordon (@dashama)
Since Dashama is a “happiness expert” in addition to author of Journey to Joyful, her profile features positive quotes, pictures of her practicing yoga and meditating, and a story Q&A session where she answers her follower’s questions. She posts frequently new videos of various activities in the most incredible settings. The Bottom Line: Use Instagram to grow and expand your audience.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
