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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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Writers’ Conferences Put Authors on the Road to Success 2019

By Scott Lorenz
Westwind Communications

Writers' Conferences Put Authors on the Road to Success 2019

Writers’ Conferences are part of overall book marketing strategy.

Have you ever attended a writers’ conference? Here’s why you may want to consider adding one to your calendar.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents, and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences in 2019 for your consideration

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

 

Writers’ Conferences Put Authors on the Road to Success


Writers Love to Help Fellow Writers – What Better Way to Meet Them Than Writers’ Conferences?

Writers’ Conferences Put Authors on the Road to Success

Writers’ Conferences are part of overall book marketing strategy.

There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.

Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big.

If the book you are working on is almost finished, attending a writers’ conference gives you a great chance to network with other authors, pitch your book, learn about the major publishing houses, meet book editors and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you ideas on shaping your book and give other advice to help you wrap up when you return home.

Or maybe you have been working on your book for a few months and are feeling unsure about whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors or literary agents who can give you a professional opinion on your plot and characters and help you determine whether you are on the right track.

Most important, attending a writers’ conference provides you with a great opportunity to learn about the publishing business by purposeful interaction with insiders.  Some conferences offer  an opportunity to get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an elevator speech pitch of your book that you can deliver in one minute. Have handouts available such as promotional bookmarks or book covers, or a one-page written pitch with website URL, email, and one paragraph book summary.

Now that you are ready, here are some writers’ conferences in the coming weeks and months you should consider attending:

Here are some upcoming writers’ conferences in 2019 for your consideration:

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

 

Authors: 10 Must-Have Marketing Tips to Generate Buzz Around Your Book

“Not All Marketing People are Writers, But All Writers Must Learn to be Marketers.” – Joanne Kraft

By Scott Lorenz

Westwind Communications

Marketing Tips to Generate Buzz Around Your Book

Marketing Tips to Generate Buzz Around Your Book

In the world of book sales and publishing, marketing is an important tool to get your book the attention it deserves. Having a solid and well written book is essential, but promotion and publicity will be necessary to get your book noticed in today’s competitive book market. Just as time is invested in the writing process, you’ll also need to invest some time and effort to promote your work.

Here are 10 tips, from my years of book publicist experience, to help you market your book:

1. Make your title work for you. It is no longer enough to pick a title that you like or that fits your book. The best titles not only sound good but are optimized for the internet age. Utilize my book, Book Title Generator, for a proven system to choose your best title.

2. Refine your elevator pitch and logline. Pitches and loglines help sell your work and attract the interest of publishers, editors, or producers. They encapsulate the story arc and themes in one to two well-crafted sentences. Invest time writing and refining your pitches. Practice delivering them with confidence and fluidity.

3. Establish your online presence. Make sure your audience can find you online even before your book is finished. Make a website and post blogs, articles you’ve written, and updates about your book. Utilize LinkedIn, Goodreads, Facebook, and other social media platforms to expand your audience and keep your work on people’s minds.

4. Take advantage of writer’s conferences to network and get feedback. Attending writers’ conferences gives you a chance to pitch your book, learn about publishing options and meet book editors, agents and book marketing specialists. If your book is not yet finished, these conferences are a valuable chance to get advice that will help in the writing process.

5. Make your book available for pre-order. Utilize the period prior to the launch date to generate buzz around your book. Promotion on social media can build excitement, attract attention, and get readers to pre-order your upcoming release. Some authors hold contests and promotions, or offer exclusive bonus content for pre-orders. Pre-order stats influence many things, from how Amazon and other retailers stock inventory to first week sales statistics.

6. Create an online launch team: Expand your reach by creating a launch team of folks who will back your book and promote it on social media. Send copies to bloggers or podcast hosts who might be interested in its content and willing to promote it. Family, friends, and coworkers may be willing to share content and spread the news about your book. The more the merrier when it comes to launch teams!

7. Enter your book in a book contest. It takes time, effort, and entry fee money to enter book award contests, but awards are invaluable for marketing. Awards create interest in your book, provide added credibility, and increase sales potential. A book award can give you an edge in reaching out to media, booksellers, and agents and sometimes that’s all the difference needed to propel your book into bestseller territory.

8. Activate your local media: In our internet driven world, it’s sometimes easy to forget about marketing opportunities closer to home. Don’t forget to get your local media onboard for your marketing efforts. Contact local newspapers, television stations, and radio stations to see if they’d be interested in interviewing a hometown author.

9. Get to know your local bookstore owners and managers. Local bookstores are the most likely place for readers in your area to encounter your work. The better you know the folks who own or operate those bookstores, the easier it is to ask them about hosting book release parties, readings, signings, author interviews, or book clubs.

10. HIRE A BOOK PUBLICIST. Marketing is a complicated and time consuming process, and a book publicist will utilize their experience and network of contacts to bring attention to your book. Author Adam S. McHugh says, “The work of promoting the book requires just as much work as writing the book, if not more so.” Putting this complex task into the hands of a professional gives you more time to do what you do best – WRITE!

At Westwind Communications, we have decades of marketing experience, partnering with authors of many different genres to get all the book publicity they deserve and more.TM

Bottom Line: Use these book marketing tips to promote your work, but remember that a professional book publicist will go the distance in coordinating and implementing your comprehensive marketing strategy.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award winning book for authors called: BOOK TITLE GENERATOR at http://www.BookTitleGenerator.org

 

Book Marketing

Book Marketing Book Publicist Scott Lorenz has written dozens of articles to help inform others about Book Marketing and Book Promotion. Here are a few of those articles. How Authors Use Instagram to Sell Books Instagram has over 1 billion users. So it’s no surprise...

Authors: How to Get a Sales Force of 65,000 Reps to Sell Your Book

By Scott Lorenz 
Westwind Communications

Skip the book store to get a sales force to sell your book

Skip the book store to get a sales force to sell your book

Over the years many authors have complained about the time, energy, harassment, and money required to get bookstores to stock their book. They bemoaned the fact that there was not a better way and dealing with bookstores seemed like a necessary evil to be endured, and endured and endured again.

Well, now there is a better way and authors who don’t want to invest themselves or their money in bookstores have another choice. I will wait until the loud and wild applause subsides before continuing.

A business associate and friend, Brian Jud, has come up with an alternative, revolutionary method to help authors sell their books to non-bookstore buyers on a non-returnable, commission basis.

Instead of dealing with dozens of bookstores, the author can instead tap into thousands of sales persons to sell their books to buyers in schools, corporations, associations, and government agencies.

Writers working with Brian Jud’s Premium Book Company, LCC, will have their books shown in a catalog used by 65,000 commissioned sales people to sell to buyers, on a non-returnable basis, with whom they have a relationship. When an order is taken the seller buys the book from the author at 60 percent off the list price and the seller pays the shipping charges.

Writers who sign up with Premium Book Company will:

  • Have sales representation to non-bookstore buyers for as long as the book is in print.
  • Have their book displayed on the company’s search engine accessible by even more sales people.
  • Pay a one-time set up fee of $250 for the first title, $175 for the second title and $125 for each additional title added to the catalog.
  • Have an option of buying quarter-page, half-page or full-page ads in the catalog.
  • Be able to exhibit books at major premium shows.
  • Have access to video tutorials which show how authors can tap the non-traditional book store market.

In effect, the author hires a national sales force of 65,000 for $250.  “We know who and where the buyers are, and what they want, and so are equipped to do all the selling and negotiating for the writer,” Brian tells me. “The author gets incremental revenue without having to do any of the selling. And once the one-time catalog set-up fee is paid we sell on a commission-only basis.”

The advantage to his approach is that the author can focus on writing and appearing at book signings or seminars and leave the selling to others. So there should be a shorter time between books which allows the author to build his reputation amongst readers even faster. I share the same advice with writers about why they should hire a professional PR firm to market their books.

While a good idea in general, attending book fairs and exhibits also can rob authors of valuable time that could be spent researching and writing their next book. It is necessary, of course, for authors to attend book signings but there is no reason why they should not rely on the Premium Book Company to represent them and display their book(s) at trade shows, conferences, and book fairs.

If you want to know more about this unique sales approach and how it might benefit you personally contact Brian Jud at BrianJud@bookmarketing.com. He’s a busy guy but he had time to talk with me so I’m pretty sure he will take time to talk with you. You can also check out his website at: http://premiumbookcompany.com/

I would not want any writer, however, to misinterpret my comments about traditional book stores with selling books, especially digital books, at online book outlets. Any author seeking to be a best seller needs also to make their book available on amazon.com, barnesandnoble.com, and similar online outlets and hire a professional PR firm to make sure readers know the book is available.

The Bottom Line: Check out the non-book store option because once a book is sold into this channel its stays sold unlike the traditional book store channel where books are ‘sold’ on consignment.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist