Book Marketing

Book Publicist Scott Lorenz has written dozens of articles to help inform others about Book Marketing and Book Promotion. Here are a few of those articles.

How Authors Use Instagram to Sell Books

Instagram has over 1 billion users. So, it’s no surprise that many authors are using the platform to sell their books. With an established Instagram account, they’re able to build strong relationships, drive interest, and boost sales.
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How Editing, Copyediting, and Proofreading Make Your Book Shine

You’ve finally finished your book and are ready to get it into the hands of the reader. You’ve crafted each sentence with great intention, choosing each word to communicate your meaning. This manuscript has spent countless hours with your eyes on it and multiple people have read it for you.
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The Art and Power of Brevity for Authors

Most authors know the famous adage, “Brevity is the soul of wit.” This saying is from Shakespeare’s Hamlet and is, ironically, delivered by the exceedingly longwinded character Polonius. Brevity, simply defined, is shortness or conciseness of expression.
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Authors: 10 Must-Have Marketing Tips to Generate Buzz Around Your Book

In the world of book sales and publishing, marketing is an important tool to get your book the attention it deserves. Having a solid and well written book is essential, but promotion and publicity will be necessary to get your book noticed in today’s competitive book market.
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82 Top Book Awards for Authors in 2024

“Do book awards matter?” YES!! As a book publicist, I can assure you they absolutely do matter! One client won several awards and was contacted by two movie producers about her Young Adult Sci-Fi Fantasy Fiction novel.
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The Top Writers’ Conferences for 2024 by Book Publicist Scott Lorenz

If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer’s conference today.
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How the New York Times Selects Books for Review for 2024

As a book publicist, I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling author. One way to do it is to get reviewed by the New York Times Book Review.
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How to Look and Sound Good on ZOOM, SKYPE and FaceTime For Your Next TV Interview

Ever notice how some people look great on a Zoom call? What’s their secret? In today’s era of COVID-19, media interviews that were once conducted in a TV studio are now performed on Zoom, Skype, or Facetime.
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Authors: Use Alliteration for Illumination of Your Book Title

Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in “a peck of pickled peppers.”
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33 Radio & Podcast Interview Tips For Authors From Scott Lorenz

You’ve landed the radio interview and it’s time to get ready to actually do it. Now what? As a book marketing expert and book publicist, I have booked my clients on thousands of radio and podcast interviews. Here’s a list of tips I give to my clients prior to their interviews. Keep this helpful list of interview tips nearby and you’ll be glad you did!
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Book Title Generator Reveals My Proven System for Creating the Best Book Titles

There’s an old saying that fisherman use—”You have to hook ’em before you can cook ’em.” The same holds true for book titles! Picture yourself walking through a bookstore where book spines resemble wallpaper or scrolling through endless titles on Amazon or other bookselling websites.
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Authors- Meet the World’s Best Writers in MasterClass

One of my favorite things for authors is MasterClass. Imagine having a one-on-one lesson with the best writers of our day. That’s what you get when James Patterson speaks to you directly in his MasterClass. Same with Dan Brown, Malcolm Gladwell and many other bestselling authors.
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How Authors Can Get Speaking Gigs in a COVID-19 World

In this COVID-19 world, speaking gigs have been canceled by the thousands. But some speakers are pivoting and getting booked in Virtual Conferences online. Being a book publicist, I am often asked to help authors get speaking gigs. But it’s a specialty in itself and outside our wheelhouse.
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Resources For Authors

Let’s be honest. Coming up with a title for your book is easier said than done. The good news is there are online tools you can use to jump start the creative process. Use them to help create a compelling, attention-grabbing title that speaks to your audience. A good title is the key to increasing sales, interest, and impact. Keep reading to learn about the various options at your disposal.
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Here’s How to Get Your Book on BookTV on C-Span

Want to get your book in front of millions of book lovers? BookTV can help. BookTV is a program that airs on C-Span every weekend from 8:00 a.m. EST Sat to 8:00 a.m. Monday. It’s been around since 1998 and dedicates 48-hours to non-fiction books and authors.
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Authors – Want to Create a Pen Name? Here’s How to Do It

A rich tradition has existed for hundreds of years for fiction writers to use pen names. You may be surprised to learn that some authors have more than 10 pen names. Here’s why pen names have been and continue to be widely used: Many authors believe that their name can affect how their audience sees them and even affect their book sales.
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Should Authors Pay For PR Placement or Pay a Monthly Retainer?

Authors will on occasion request an alternative payment arrangement other than the typical retainer fee arrangement most PR firms including Westwind Communications require. I could discuss all day the various payment options offered for PR services such as ‘pay for placement,’ ‘hourly fee’ or ‘retainer fee’.
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Christian Writers’ Conferences for 2024

If you’re writing or have written a book with a Christian theme or genre, you may find a Christian writers’ conference to be well worth your time. By attending one of these Christian Book Marketing events, you can strengthen your skills and gain a competitive advantage in the Christian writing industry.
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Authors Want Hollywood to Call You? Use These Matchmakers & Turn Your Book Into a MOVIE!

As a book publicist, I am asked on a regular basis, “Can you get my book turned into a movie?” With all the streaming outlets like NETFLIX, AMAZON and others who desperately need new content, the demand for creative work has never been higher. Now there are services who can place your book or screenplay in front of Hollywood producers who can, in fact, turn it into a movie.
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Book Publicity Who Needs It? 127 Reasons to Go Get It!

Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more! Authors will often wonder what book publicity all about is and ask me about the benefits of marketing their book. Here’s a list of 127 reasons authors should seek out book publicity.
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Authors: How to Use Kickstarter to FUND Your Book Marketing

Hundreds and even thousands of years ago, it was essential for creative folks to recruit sponsors to help fund their masterpieces so they could succeed. Things haven’t changed as sponsorships are still important for creative people, including writers.
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Authors: Is it Time to Do a TEDx Talk?

Learn about how a TEDx Talk can help you make it big as an author. Technology, Entertainment, and Design or TED is a nonprofit organization dedicated to spreading ideas in the form of short yet powerful talks. Since its inception in 1984, its talks have covered a plethora of topics such as science, art, business, global issues, and education.
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About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.

His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!