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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How Authors Can Benefit From BookTok

Can BookTok Sell Books?

By Scott Lorenz
Westwind Communications

The social media platform TikTok made its debut in 2016. It allows users to create and share short-form video content and slideshows, ranging anywhere from comedy to life advice to product reviews and much more. Today, the social media platform is available in over 150 countries and has over 1 billion users.

BookTok is a community on TikTok where readers discuss their favorite books, series, and authors. Users can create reviews, share their favorite books, show off their book collections, and even promote their own creations. Authors can learn what their readers love, find new fans, and answer questions from both readers and fellow authors.

“#BookTok is an honest and authentic community of readers, authors, and industry professionals who love to talk about and learn about books, writing and all things book related. BookTok is more than just social media word of mouth, it’s a tight community of book lovers where an author can find out in real-time what readers want to read,” says Sheila English, award-winning author of Adam Frankenstein: Dog Fight.

If you’re an author, it’s a good idea to explore BookTok as it can help you grow your audience and share with fans via text and video. It just might give you the type of exposure you need to get published and sell your work, as many users, especially the younger generations, are drawn to organic promotions directly from their source rather than traditional advertising. It gives the readers control over what becomes popular. Users can also form connections with their favorite authors or find books and communities for specific niches.

Publishers and bookstores have also begun to engage with BookTok. Walk into any Barnes and Noble and you will surely see a display with popular BookTok books. The company reported a 14% increase in sales after #booktok launched. Even some shopping websites, such as Books-A-Million and Target, have a category for books that gained popularity through BookTok!

Simon & Schuster marketing and publicity manager Olivia Horrox is quoted in The Guardian, stating, “There’s something about the fact that it is under a minute. People who are consuming this content want stuff that’s quicker and snappier all the time – you watch a 32-second video and someone’s like: ‘This book has LGBTQ romance, it’s really heartbreaking, it’s speculative fiction.’ And then the viewers think: ‘Oh, ok, those are all things that I’m interested in. I’ll go buy it.”

For both established authors and new authors, BookTok allows for organic exposure and a chance to build effective connections with your audience.

Authors: Is It Time To Put BookTok Into Your Book Marketing?

How to Get Started on BookTok

If you are an author looking to establish yourself on BookTok, follow these steps.

1. Download the App and Create an Account

You can link to Facebook, Twitter, or Gmail and download the app. Once you do, choose a catchy username to sign up.

2. Create Your Profile

Add your picture and a short description that explains the type of author you are and what books you write. Prove that you are authentic and passionate about your books!

3. Follow BookTokers

Go to the home page and follow some BookTokers by searching the hashtag #BookTok. This will ensure the TikTok algorithm displays book-related content in your feed. You can also keep up with current trends by paying attention to who and what is popular.

4. Make Your First Video

Now, the fun part begins! It’s time to get noticed by other BookTok users. Hit the + sign at the bottom of the screen, add a sound at the top, and press the red button to record yourself. You can talk about anything related to your books or you as an author. Then, hit next and add the #BookTok hashtag as well as a few others that relate to your genre and target your readers. Additionally, take some time to observe what other authors like you are doing. TikTok thrives on trends, so keeping your content catchy and relevant is key!

As you begin your journey as an author on BookTok, be careful about what kind of engagement you create. You don’t want to start arguments with negative reviewers or be too overbearing. Don’t force yourself on other users; let them come to you. Remember, BookTok is about the readers!

BookTok may seem daunting at first, but practice makes perfect! Just make more videos, engage with others in the community, and remain enthusiastic about your books!

Successful Authors on BookTok

Here are a few of the many authors who have decided to harness the power of BookTok and found success in doing so.

Colleen Hoover

Colleen Hoover AKA CoHo is a romance and thriller author that has published more than 20 novels and used BookTok to find loyal fans and readers. As a result of her efforts on BookTok, she gained 1.1 million followers and 14.8 million likes. This helped some of her books, including It Ends With Us earn a spot on the New York Times best seller list. Check out CoHo’s profile here.

Victoria Aveyard

Victoria Aveyard is best known for her novel series The Red Queen and is a popular content creator on BookTok. She frequently gains fans through her posts on upcoming new books, publishing, and general lifestyle content. Check out Victoria’s profile here for advice on writing.

Aiden Thomas

Aiden Thomas, who writes folkloric fantasies such as Lost in the Neverwoods and New York Times best seller Cemetery Boys, jumped on the BookTok bandwagon in 2021. He shares promo videos for his book and memes about being a Trans Latinx fantasy writer. Check out his profile here.

Ayana Gray

Ayana Gray used BookTok to promote the launch of her first book, Beasts of Pray. She shares updates that share her enthusiasm for the process and gives other aspiring authors some inspiration. Check out Ayana’s profile here.

Jennifer Millikin

Through BookTok, Jennifer Millikin creates teasers for her books, such as Our Finest Hour and The Patriot. in an effort to generate excitement. During each teaser, she pretends to be the main character in the book. Check out Jennifer’s profile here.

Fiona Lucas

If you go to Fiona Lucas’ BookTok, you’ll find videos of her that walk you through her process of publishing her first book, The Last Goodbye. Check out Fiona’s profile here.

There are hundreds of authors who have found success through BookTok, and reading their stories is sure to inspire anyone to follow in their footsteps. Caseen Gaines, author of Footnotes: The Black Artists Who Rewrote the Rules of the Great White Way, decided to engage with BookTok. “My first video [about Black suffragettes, Aug. 18, 2021] had over 3,000 views. Once I got that immediate gratification, I was off to the races,” he says.

David Alan Arnold (@davidalanarnold), author of Help From Above, has 1.8 million followers on TikTok. He’s also helicopter cameraman for the Deadliest Catch, Survivor and numerous others shows and newscasts. David started a Facebook Group called How to Grow on TikTok. He offers free advice on the topic. This is a treasure trove of information for authors.

The Bottom Line: If you’re looking for a fresh yet effective way to promote your work as an author, you owe it to yourself to explore BookTok.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book.

He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


My Favorite Movies About Authors Every Author Should See

My Favorite Movies About Authors Every Author Should See

By Scott Lorenz
Westwind Communications

Whether you’re a new or seasoned author, you could always learn something from other authors. You can visit author websites. Or you may watch certain movies. There are a number of movies about authors that are sure to teach you a thing or two and maybe even inspire you.

Here’s a list of my favorite movies about authors that I believe every author should see.

1. My Salinger Year

(https://www.imdb.com/title/tt2222052/)

My Salinger Year

My Salinger Year tells a story of an aspiring writer named Joanna who becomes an assistant to J.D. Salinger’s literary agent. When she’s put in charge of responding to fan mail, she abandons the agency’s form letter and writes her own responses. I love that it highlights her journey to find her own voice and use it.

2. Genius

(https://www.imdb.com/title/tt1703957/)

Genius Movie

Genius revolves around Maxwell Perkins, a renowned editor who develops a friendship with an author named Thomas Wolfe while he works on his manuscripts. I think this is a great movie as it shows that while every writer has their own challenges, an editor can come in and help them deliver a stellar manuscript.

3. Colette

(https://www.imdb.com/title/tt5437928/)

Colette

Colette is based on a French novelist named Sidonie-Gabrielle Colette. I was inspired by her creativity throughout the movie. When she couldn’t earn money from Claudine books because they were published under her ex-husband’s pen name, she got creative and performed at music halls in France to support herself.

4. Julie & Julia

(https://www.imdb.com/title/tt1135503/)

Julie & Julia

Julie & Julia features two main characters: Julia Child, a world-renowned chef, author, and teacher as well as Julie Powell, Julia Child’s fan and struggling writer. Julie started a blog that didn’t receive any views. Despite this, she kept it up and eventually began to attract visitors who turned into loyal readers. I think her consistency is a great lesson for all writers.

5. Adaption

(https://www.imdb.com/title/tt0268126/)

Adaption

Adaption is about Charlie Kaufman who is hired to adapt “The Orchid Thief,” Susan Orlean’s non-fiction book for the screen. It includes his struggle with writer’s block, which I’m sure we can all relate to and learn from.

6. Midnight in Paris

(https://www.imdb.com/title/tt1605783/)

Midnight in Paris

In Midnight in Paris, a Hollywood writer named Gil Pender attempts to write his first novel while on vacation in Paris with his family. In Paris, he meets other writers, painters, and musicians who he learns many lessons from, reinforcing the importance of networking.

7. Finding Forrester

(https://www.imdb.com/title/tt0181536/) Finding Forrester

Finding Forrester tells a story of Jamal Wallace, an inner-city teenager who befriends William Forrester, an author who helps him grow as a writer. I am all about new writers connecting with more experienced writers that are willing to mentor them.

8. Almost Famous

(https://www.imdb.com/title/tt0181875/)

Almost Famous

In Almost Famous, 15-year-old William Miller lands his dream gig of writing a story for Rolling Stone magazine. His determination to write the story and get it published no matter what an inspiration to other writers is, especially those who are young and new. Drive and ambition can take you far.

9. The Diving Bell and the Butterfly

(https://www.imdb.com/title/tt0401383/)

The Diving Bell and the Butterfly

The Diving Bell and the Butterfly revolves around a journalist who suffers from a severe stroke and gets diagnosed with locked-in syndrome. Despite his struggles, he uses his imagination to succeed.

10. Miss Potter

(https://www.imdb.com/title/tt0482546/)

Miss Potter

Miss Potter is based on Beatrix Potter, a 20th-century author and creator of Peter Rabbit. She goes against her parents’ desire for her to get married and writes about animals she’s loved since she was little. She struggles to find a publisher, but a small firm takes her work and turns her into a literacy star. This movie shows it only takes one to take your writing career to the next level.

11. The Ghost Writer

(https://www.imdb.com/title/tt1139328/) The Ghost Writer

Ewan McGregor, a talented ghostwriter is hired to write memoirs of former British Prime Minister Adam Lang. The plot twists and he discover secrets that put his life in jeopardy. You’ll love this film’s suspense and realize that no matter who you are, things can happen when you least expect them.

The Bottom Line: Writers are a special breed of humans. The creative minds depicted on film underscore one common theme, and that is to keep going and never give up!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.

His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Christian Writers’ Conferences for 2023

Christian Writers’ Conferences for 2023

By Scott Lorenz
WestWind Book Marketing

If you’re a Christian writer and want to take your career to the next level, then writers’ conferences are certainly worth exploring.

There are many Christian writers’ conferences that can give you the opportunity to meet and learn from other authors, pitch your book, and network with agents, editors, and book marketing experts.

Here’s a good overview of some of the Christian writers’ conferences in 2023 that you should consider attending:

1. Asheville Christian Writers Conference, February 24-26, 2023, Asheville, NC. The Asheville Christian Writers Conference is a small conference limited to 120 attendees. It will offer one-on-one mentoring and critiques with award-winning authors. https://ashevillechristianwritersconference.com/

2. Carolina Christian Writers Conference, March 10-11, 2023, Spartanburg, SC. The Carolina Christian Writers Conference will offer tips and tricks on topics like book proposals, social networking, and pitching to editors and publishers. https://www.fbs.org/christian-writers-conference/

3. Midsouth Christian Writers Conference, March 17-18, 2023, Collierville, Tennessee. This workshop will be full of workshops by editors and agents, a keynote speaker, and faculty appointments. https://midsouthconferenceonline.com/

4. Blue Ridge Mountain Christian Writers Conference, May 28-June 1, 2023, Ridgecrest, NC. The Blue Ridge Mountain Christian Writers Conference will offer a keynote speaker, workshops, and plenty of networking opportunities for new and seasoned writers. https://ridgecrestconferencecenter.com/events/brmcwc/

5. Write to Publish Conference, June 13-16, 2023, Wheaton, Illinois. Write-to-Publish, which is owned and managed by the Christian Writers Institute will host a conference with a focus on networking. https://writetopublish.com/

6. St. Davids Christian Writers’ Conference, June 21–25, 2023, Meadville, PA. Held at Allegheny College, the St. Davids Christian Writers’ Conference will feature boot camps, workshops, and more. http://stdavidswriters.com/

7. Realm Makers 2023, July 13-15, 2023, St.Louis, MO. Realm Makers is specifically designed for Chrisitan writers who write speculative fiction. https://www.realmmakers.com/annual-conference/

8. Florida Christian Writers Conference, October 19-23, 2023, Leesburg, FL. This conference will include workshops, VIP breakfasts with special speakers, and the chance to connect to agents, editors, and award-winning writers. https://word-weavers.com/floridaevents

9. West Coast Christian Writers Conference, October 18-20, 2023, Roseville, CA. At the West Coast Christian Writers Conference, you’ll find 40+ workshops, round table discussions, and coaching and critique appointments. https://westcoastchristianwriters.com/2023-conference/

10. The C.S. Lewis Retreat, October 2023, Redlands, CA. The C.S. Lewis Retreat is based on the work and life of C.S. Lewis, a British writer and theologian. https://www.cslewis.org/programs/retreat/

The Bottom Line: If you’re writing or have written a book with a Christian theme or genre, Christian Writers’ Conferences are well worth the investment. They can help propel your writing career forward.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.

His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Top Poetry Competitions Researched by Book Publicist Scott Lorenz

Top Poetry Competitions

By Scott Lorenz
Westwind Communications

Are you a poet and nobody knows it?  Get busy and enter poetry competitions and tell the world about your poetry!

One of the best ways to gain exposure for your poetry is to enter your work into various poetry competitions around the United States. The recognition gained for your prose could help launch your career or give you the encouragement to propel you forward to greater heights. Sometimes that third party endorsement of your work is well worth your time.

I’ve researched and compiled this list of poetry contests that offer recognition and in some cases cash prizes. Good luck!

1. Agha Shahid Ali Prize in Poetry, Salt Lake City, UT. Honoring the memory of a celebrated poet and a beloved teacher, the Agha Shahid Ali Prize in Poetry is awarded annually and is sponsored by The University of Utah Press and The University of Utah Department of English. $1,000 Cash Prize and Publication from the Press; $500 and reading in The University of Utah’s Guest Writers Series from The University of Utah Department of English. https://www.uofupress.com/ali-poetry-prize.php

2. Agnes Lynch Starrett Poetry Prize, Pittsburgh, PA. Established in 1981, the Agnes Lynch Starrett Poetry Prize is administered by the University of Pittsburgh Press. Named in honor of Agnes Lynch Starrett, the Press’s first director, the prize is awarded for a first full-length book of poems. The prize carries a cash award of $5,000 and publication by the University of Pittsburgh Press as part of the Pitt Poetry Series. The series is edited by Ed Ochester, who also serves as final judge in the Starrett competition. https://upittpress.org/prize/agnes-lynch-starrett-poetry-prize/

3. Aliki Perroti and Seth Frank Most Promising Young Poet Award, New York, NY. Established in 2013, the Aliki Perroti and Seth Frank Most Promising Young Poet Award recognizes a student poet twenty-three years old or younger, with an annual cash prize of $1,000. https://poets.org/academy-american-poets/prizes/aliki-perroti-and-seth-frank-most-promising-young-poet-award

4. Amy Lowell Traveling Poet Scholarship, Boston, MA. The American poet Amy Lowell died in 1925. Her will established an annual scholarship to support travel abroad for gifted American-born poets. The scholarship is administered by the Trustees under her will at the law firm of Choate, Hall & Stewart in Boston, Massachusetts. There is no age requirement, publication requirement, or education requirement. Poets must be of American birth. https://www.amylowell.org/

5. Benjamin Saltman Poetry Award, Pasadena, CA. Established in 1998, in honor of the poet Benjamin Saltman (1927-1999), this award is for a previously unpublished original collection of poetry. Awarded collection is selected through an annual competition which is open to all poets. https://redhen.org/awards/benjamin-saltman-poetry-award/

6. Berkshire Prize for a First or Second Book of Poetry, North Adams, MA. The Berkshire Prize for a First or Second Book of Poetry is open to anyone writing in the English language, whether living in the United States or abroad. Translations are not eligible for this prize, nor are previously self-published books. https://www.tupelopress.org/berkshire-prize/

7. Colorado Prize for Poetry, Fort Collins, CO. The Colorado Prize for Poetry is an international literary contest started in 1995. Since the contest began, over 5,000 book-length poetry manuscripts have been entered. Each year’s prizewinner receives a $2,000 honorarium and publication of his or her book by the Center for Literary Publishing. https://coloradoreview.colostate.edu/colorado-prize-for-poetry/

8. Cowles Poetry Book Prize, Cape Girardeau, MO. Individual poems in the manuscript may have been published previously in a chapbook, magazines, journals or anthologies, but the work as a whole must be unpublished. Translations and previously self-published books are not eligible. Open to any poet writing in English, age 18 or older, regardless of publication history. Send 48-100 pages of poetry–any style or theme–with a table of contents and an acknowledgements page for any previously published poems. The page count doesn’t include the table of contents or acknowledgements. No online submissions. http://www.semopress.com/events/cowles-prize/

9. Elixir Press Annual Poetry Awards, Denver, CO. Elixir Press is sponsoring a poetry contest open to all poets writing in English. There will be a Judge’s Prize of $2,000 and an Editors’ Prize of $1000. Both winning manuscripts will be published by Elixir Press. All entries will be considered for publication. An outside judge, to be announced later, will make the final decision for the first prize. The editors will make the final decision for the second prize. http://elixirpress.com/guidelines/annual-poetry-awards

10. Fugue Annual Writing Contest, Moscow, ID. Fugue’s Annual Writing Contest accepts submissions of both poetry and prose (fiction and nonfiction). Multiple submissions are accepted as long as separate fees are paid. For poetry submissions, please send between 1-3 poems. For prose submissions, please send no more than one short story or one essay. https://fuguejournal.com/general-submissions

11. Iowa Poetry Prize, Iowa City, IA. The Iowa Poetry Prize, open to new as well as established poets, is awarded for a book-length collection of poems written originally in English. Previous winners, current University of Iowa students, and current and former University of Iowa Press employees are not eligible. https://uipress.uiowa.edu/resources/prospective-authors/iowa-poetry-prize

12. Irish Writers Lost Gatos Writing Contests, Los Gatos, CA. Writing contests open till 21 September. Short Stories $10 per story, $1000 prize. Poetry $10 per poem $600 prize. Youth Poetry (under 18’s) $8 per poem, $400 Gift Card Prize. Open to all, unpublished work only in English. https://irishwriterslosgatos.submittable.com/submit

13. Jake Adam York Prize, Denver, CO. The Jake Adam York Prize is a collaboration between Copper Nickel & Milkweed Editions. It is open to all poets in the US who have published no more than one full-length poetry collection. The entries are due October 15. The entry fee is $25 (which includes a year’s subscription to Copper Nickel). The prize is $2,000 plus publication by Milkweed Editions. http://copper-nickel.org/bookprize/

14. May Sarton New Hampshire Poetry Prize, Peterborough, NH. The May Sarton New Hampshire Poetry Prize is named for May Sarton, the renowned novelist, memoirist, poet, and feminist (1912-1995). The winner receives $1000, book publication, and 100 copies of the published book, as well as distribution with our other spring titles through our partner UPNE (University Press of New England). https://bauhanpublishing.com/contests/

15. The Cowles Poetry Book Prize, Cape Girardeau, MO. Prize: $2,000 and 30 copies for the author, publication and distribution of a full-length poetry manuscript with a full-color perfect-bound cover. Manuscripts submitted to the contest will be read and judged anonymously. http://www.semopress.com/events/cowles-prize/

16. Miller Williams Poetry Prize, Fayetteville, AR. A prize of $5,000 and publication by University of Arkansas Press is given annually for a poetry collection. Submit a manuscript of 60 to 90 pages with a $28 entry fee by September 30. Visit the website for complete guidelines. https://www.uapress.com/millerwilliamspoetryseries/

17. Raiziss/de Palchi Translation Awards, New York, NY. The Raiziss/de Palchi Translation Awards recognize outstanding translations into English of modern Italian poetry through a $10,000 book prize and a $25,000 fellowship, given in alternating years. To apply, a translator must submit four copies of a proposal describing the work-in-progress, the applicant’s credentials, and how the fellowship money will be used. https://poets.org/academy-american-poets/prizes/raizissde-palchi-translation-awards

18. Rhina Espaillat Poetry Award, Walden, NY. This award honors the achievements of the great Dominican-American poet, translator, and public school teacher Rhina Polonia Espaillat. The Rhina Espaillat Poetry Award will be awarded for an original poem of not more than fifty lines that reflects her lyricism, empathy, and ability to find grace in everyday events of life. https://www.plough.com/en/contact-us/rhina-espaillat-poetry-award

19. Spirit First Poetry Contest, Langley Park, MD. Poetry submissions may be of any length and any style but must have a theme of Meditation, Mindfulness, Silence, Stillness, or Solitude (we are referring to peaceful solitude – not loneliness). Poems may reflect any discipline, any faith, or none. Poems must be previously unpublished. https://www.spiritfirst.org/

20. The Center for Book Arts Poetry Chapbook Competition, New York, NY. The Center’s Poetry Chapbook Competition has been going strong since 1996; past winners have included Ailish Hopper, Jeffrey Skinner, L.B.Thompson, and Rachel Zucker. Poets! Submit your work for this year’s contest; the deadline every year is December 1; current guidelines are up on our site here. https://centerforbookarts.org/calendar/opportunity/2023-poetry-chapbook-contest

21. The Washington Prize, Washington, DC. The Washington Prize, awarded annually to a living American or Canadian poet, is $1,500 and book publication for a manuscript of original poetry in English. Poets at any stage in their career may submit a manuscript of 48 to 80 pages between January 15 and March 15. $25 entry fee. The winner is selected in summer and publication is planned for early the following year. https://wordworksbooks.org/submissions/the-washington-prize/

22. Wergle Flomp Humor Poetry Contest, Northampton, MA. Now in its 14th year, this contest seeks today’s best humor poems. No fee to enter. Submit published or unpublished work. $2,000 in prizes. https://winningwriters.com/our-contests/wergle-flomp-humor-poetry-contest-free

The Bottom Line: If you are poet and nobody knows it then it’s time to get busy and enter poetry competitions. Do it TODAY!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.

His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Top Book Fairs and Festivals for Authors 2023

Top Book Fairs and Festivals for Authors

By Scott Lorenz
Westwind Book Marketing

If you’re an author, you owe it to yourself to check out this list of book festivals and fairs that authors can attend for 2023. These events are an excellent way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.

Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases. One of my author clients was a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel slot or speaking gig you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.

Upcoming Book Fairs and Festivals

For more upcoming book events check out C-SPAN2 at: https://www.c-span.org/bookTv/ click on the Book Fairs tab.  For more information about book events and book marketing visit https://www.Book-Marketing-Expert.com.

1. Winter Poetry & Prose Getaway, January 13-16, 2023, Galloway, NJ. A participant-focused writers’ conference. Advance your craft and energize your writing at the 29th Winter Poetry & Prose Getaway. Enjoy challenging and supportive workshops, insightful feedback and an encouraging community. Choose from workshops in poetry, fiction, nonfiction, memoir, songwriting and more. https://wintergetaway.com/

2. Writers in Paradise at Eckerd College, January 14-21, 2023, St. Petersburg, FL. Located on the beautiful waterfront campus of Eckerd College in St. Petersburg, Florida, this writers’ conference features professional writers at the top of their form spending quality time with motivated and talented participants seeking an intimate, unhurried climate for learning…in paradise. https://www.writersinparadise.com/

3. Colrain Poetry Manuscript Conference, January 27-30, 2023, Zoom (Virtual). Unparalleled for its rigor, thoroughness, and integrity, Colrain is the original, one-of-a-kind manuscript conference. Faculty includes nationally renowned poet-editors and publishers. Work with the best for the best results! http://www.colrainpoetry.com/

4. Sunshine State Book Festival, January 27-28, 2023, Gainesville, FL. Sunshine State Book Festival is bringing readers and writers together again for the fourth year. Their 2023 festival will feature 150 authors writing in 15 genres. https://www.sunshinestatebookfestival.com/

5. Rancho Mirage Writers Fest, February 1–3, 2023, Rancho Mirage, CA. The Rancho Mirage Writers Festival is a world-class gathering of the finest writers who contribute to the intellectual vitality of their time. The City of Rancho Mirage, California, welcomes 60 authors and 1,000 readers from around the globe to the Rancho Mirage Library and Observatory each January. Jamie Kabler, who wanted to bring a premier intellectual event to the Coachella Valley, founded the festival in 2014, which has been described as “Coachella for the brain.” https://www.rmwritersfest.org/

6. SCBWI New York Conference, February 10-12, 2023, New York, NY. This is the first in-person conference in over two years, they’re launching a brand-new format: Creative Labs. The conference is now built around an intensive workshop model, which will allow attendees to learn so much more and form lasting community connections. https://www.scbwi.org/events/in-person-ny-winter-conference-2023/

7. Literary Women Long Beach Festival of Authors, February 11, 2023, Long Beach, CA. Started in 1982 the Literary Women Festival of Authors is dedicated to helping balance the field of writers. They seek to share work that may not have the stage to do so. Proceeds go to the Long Beach Public Library to purchase books that will be featured at upcoming festivals. Any bookworm will like this spin on literary festivals. https://literarywomen.org/festival.php

8. Savannah Book Festival, February 16-19, 2023, Savannah, GA. The Savannah Book Festival has been around since 2008. It offers live streaming sessions with leading authors. https://www.savannahbookfestival.org/

9. 19th annual San Francisco Writers Conference, February 16-19, 2023, Hyatt Regency, San Francisco, CA. This will be the 19th Celebration of Craft, Commerce and Community for all writers. Attendees will join with 100+ presenters and fellow writers from across the country and around the world at this year’s event. The SFWC events are consistently rated among the top writers’ conferences anywhere. https://www.sfwriters.org/

10. Amelia Island Book Festival, February 18, 2023, Fernandina Beach, FL. During the Expo, you’ll have opportunities to engage with readers in an up-close and personal way to showcase and sell your books. Multiple activities and Celebrity Author breakout presentations are designed to keep visitors engaged and circulating around exhibits throughout the day. https://www.ameliaislandbookfestival.org/author-expo

11. Southern Voices 2023, February 21-25, 2023, Hoover, AL. Southern Voices is a five-day festival celebrating art, music and writing. Sponsored by the Hoover Public Library, the first conference was held in 1993. The author’s conference is a one-day part of the festival celebrating the written word. https://www.hooverlibrary.org/sv?sfw=pass1670037254

12. F.R.E.S.H. Book Festival, February 23-25, 2023, Daytona Beach, FL. F.R.E.S.H. Book Festival promotes literacy year-round. They provide students with books, host conversations with authors from around the world, and support other literacy initiatives. https://www.freshbookfestivals.net/fresh2023

13. Asheville Christian Writers Conference, February 24-26, 2023, Asheville, NC. The Asheville Christian Writers Conference is not a level of writing – it’s a battle cry. God calls us to step up and answer with the best work possible using the talents He has given. They are called together to focus their hearts on the task Christ assigned us… to strengthen their ties with one another and hone their craft of writing so they might effectively spread the Word of God through fiction and non-fiction books, screenplays, scripts, articles, and blogs. https://ashevillechristianwritersconference.com/

14. Rose Glen Literary Festival, February 25, 2023, Sevierville, TN. The Sevierville Chamber of Commerce initially created the festival in 2010 to help local authors, giving them a chance to sell books, meet readers and network. The event will feature presentations, book signings and workshops. https://www.roseglenfestival.com/

15. North Texas Teen Book Festival, March 3-4, 2023, Irving, TX. The North Texas Teen Book Festival brings YA authors and YA readers together to celebrate teen literature, cultivate a love of reading, and inspire lifelong readers (the three core components of their mission statement). https://www.northtexasteenbookfestival.com/

16. 26th Annual Children’s Literature Festival, March 3-4, 2023, Redlands, CA. The Children’s Literature Festival has been hosted by the University of Redlands for the last 26 years, and it returns in-person this coming March. It’s designed to bring together students, librarians, teachers, parents, authors and illustrators for a celebration of children’s literature. https://sites.redlands.edu/childrens-literature-festival/

17. Dahlonega Literary Festival, March 4, 2023, Dahlonega, GA. The Dahlonega Literary Festival is an annual celebration of books that takes place in March. Situated in Historic Downtown Dahlonega, it is an intimate festival about books and authors with a mission to promote interaction between readers and writers in a relaxed, informal environment. https://www.literaryfestival.org/

18. Deep Valley Book Festival, March 4-5, 2023, Mankato, MN. The largest literary festival in Southern Minnesota, DVBF provides readers the chance to interact with their favorite authors and meet new ones. This FREE family event features authors and illustrators, book sales and signings, a full day of programs, panel discussions, book readings, and children’s’ programs. https://www.deepvalleybookfestival.com/

19. Tucson Festival of Books, March 4-5, 2023, Tucson, AZ. The Tucson Festival of Books is a community-wide celebration of literature. Offered free-of-charge, the festival exists to improve literacy rates among children and adults. All proceeds for the festival support local literacy programs. http://tucsonfestivalofbooks.org/

20. Greater Los Angeles Writers Conference, March 4-6, 2023, Los Angeles, CA. Attendees to this conference benefit from a full spectrum of educational lectures, panels, interactive workshops and special events, featuring veteran educators, industry professionals, agents and publishers focused on the craft and business of writing. Speakers are selected based on who is best suited to the curriculum, so you get the most informed presentations and the latest from the world of publishing. Along with perennial favorites, they offer important new voices and industry experts. http://www.wcwriters.com/aglawc/

21. Southwest Florida Reading Festival, March 4, 2023, Fort Myers, FL. There is something for all ages to experience at the Southwest Florida Reading Festival. Everyone enjoys the multiple stages with the celebrity authors who share ‘inside scoop’ about their latest books or what makes a story idea click for them. You will be able to buy books and have the authors personalize and sign them too! Kids will be mesmerized by the storytellers. There’s also an abundance of family fun activities such as crafts, readings, drawings and so much more. It’ll be a day you will thoroughly enjoy and one you will want to repeat every year! http://readfest.org/

22. AWP Conference and Bookfair, March 8–11, 2023, Seattle, WA. At the AWP Conference and Bookfair, you’ll find hundreds of authors, publishers, and exhibitors. There will be panel discussions and a keynote speaker. https://www.awpwriter.org/awp_conference

23. AWP Conference and Bookfair, March 8-11, 2023, Philadelphia, PA. The AWP Conference & Bookfair is the annual destination for writers, teachers, students, editors, and publishers of contemporary creative writing. It includes thousands of attendees, hundreds of events and bookfair exhibitors, and four days of essential literary conversation and celebration. https://www.awpwriter.org/awp_conference

24. Palm Beach Book Festival, March 9-11, 2023, Boca Raton, FL. The Palm Beach Book Festival is an annual gathering of NY Times, best-selling award-winning, celebrity authors, taking place in the Palm Beaches. https://www.palmbeachbookfestival.com/

25. New Orleans Book Festival At Tulane, March 9-11, 2023, New Orleans, LA. The New Orleans Book Festival will bring the world’s leading authors to Tulane University for a multi-day celebration of their works. https://bookfest.tulane.edu/

26. New Orleans Book Festival, March 9-11, 2023, New Orleans, LA. Held on Tulane University’s uptown campus, the New Orleans Book Festival is a three-day celebration which draws in a diverse line-up of authors, chefs and musicians each year. It returns next March, with names confirmed so far including political commentator David Brooks, journalist Amanda Ripley, activist Sandy Rosenthal and many more. Family Day will offer activities for children of all ages, including events with Donna Edwards and Marti Dumas. https://bookfest.tulane.edu/

27. 38th Annual Texas Storytelling Festival, March 9-12, 2023, Denton, TX. Join the masters of storytelling at the Texas Storytelling Festival in Denton, Texas. Held over four days, this festival brings together the best in storytelling for an oral tradition that can be enjoyed by all ages. Tales of all genres are shared, and various bands perform throughout the event. https://tejasstorytelling.com/festival/

28. Left Coast Crime, March 16–19, 2023, Tucson, AZ. Left Coast Crime is an annual mystery convention sponsored by mystery fans, both readers and authors. LCC is held during the first third of the year in Western North America. https://leftcoastcrime.org/

29. Virginia Festival of the Book, March 23-26, 2023, Charlottesville, VA. The Virginia Festival of the Book brings together writers and readers to promote and celebrate books, reading, literacy, and literary culture. Featuring the annual Festival in March plus the year-round Shelf-Life virtual event series, their programming offers something for readers of all levels and interests. https://www.vabook.org/festival-info/

30. Tennessee Williams & New Orleans Literary Festival, March 22-26, 2023, New Orleans, LA. The Tennessee Williams & New Orleans Literary Festival is a five-day New Orleans affair for writers, readers, and theater lovers. https://tennesseewilliams.net/

31. Algonkian Writer Retreat and Novel Workshop, March 22-26, 2023, Algonkian Park, VA. In keeping with the spirit of this place and the goals of this unique workshop retreat, you can be as goal-oriented or as hesitant in approach as you wish. You can show us your manuscript, improve your skills, have your work read by their writer mentors, attend their workshops, pitch a literary agent or two, whatever works for you, whatever helps you grow and discover your vision as a writer. http://algonkianconferences.com/AlgonkianWriterRetreat/

32. Revival: Lost Southern Voices, March 23-25, 2023, Atlanta, GA. Revival: Lost Southern Voices, a festival for readers, is a celebration of lost or underappreciated Southern writers’ work. https://perimeter.gsu.edu/lost-southern-voices-festival/

33. Venice Book Fair and Writers Festival, March 24-25, 2023, Venice, FL. An event for book lovers. Authors selling and signing their latest books in Centennial Park. Proceeds benefit the Venice Heritage Inc. https://venicebookfair.com/

34. Southern Kentucky Book Fest, March 24-25, 2023, Bowling Green, KY. The Southern Kentucky Book Fest is one of the state’s largest literary events. Held in Bowling Green, Kentucky each April, Book Fest draws thousands of readers of all ages who welcome the occasion to meet their favorite authors and purchase signed copies of their books. https://sokybookfest.org/

35. 20th Annual Saints and Sinners Literary Festival, March 24-26, 2023, New Orleans, LA. Created in 2003, the Saints and Sinners Literary Festival helps educate the community on HIV/AIDS. It brings together writers, thinkers, and spokespeople. https://www.sasfest.org/

36. Minnesota Writing Workshop, March 25, 2023, St. Paul, MN. The Minnesota Writing Workshop is a two-day “How to Get Published” writing event in typically in St. Paul, MN. It recurs each year. All writers are welcome. https://minnesotawritingworkshop.com/

37. Oxford Conference for the Book, March 29-31, 2023, Oxford, MI. Founded by the Center for the Study of Southern Culture and Square Books, the Oxford Conference for the Book brings together fiction and nonfiction writers, journalists, artists, poets, publishers, teachers, students, and literacy advocates for three days of conversation in the literary town of Oxford, Mississippi. https://oxfordconferenceforthebook.com/

38. Books Along the Teche Literary Festival, March 31 to April 02, 2023, New Iberia, LA. A celebration of Southern writing and culture, the Books Along the Teche Literary Festival takes place in and around the charming town of New Iberia, and features authors, social events, panel discussions, and more. The popular annual gathering draws bibliophiles, arts enthusiasts, lovers of Louisiana cuisine and music. https://booksalongthetecheliteraryfestival.com/

39. Liberty States Fiction Writers Conference, April 1-2, 2023, Hamilton, NJ. The Liberty States Fiction Writers presents two full days of activities to develop and promote writers of all levels of experience and every genre, as well as the opportunity to pitch works to prominent editors and literary agents. A separate Reader Track will offer those who love a good read the chance to meet authors in attendance and discuss their works. http://www.libertystatesfictionwriters.com/conference/

40. Norwescon 45: Between Two Worlds, April 6-9, 2023, SeaTac, WA. Norwescon is the Pacific Northwest’s premier science fiction and fantasy convention, and one of the largest entirely volunteer-operated regional conventions in the United States. https://www.norwescon.org/

41. Las Vegas Writers Conference, April 13-15, 2023, Las Vegas, NV. Held each spring, the Las Vegas Writers Conference is dedicated to helping writers of all genres improve their craft, sharpen their business skills, and network with publishing professionals. http://lasvegaswritersconference.com/

42. Alabama Book Festival, April 15, 2023, Montgomery, AL. The Alabama Book Festival is an annual event to promote literacy around the state and celebrate local authors. The annual book festival is a family-friendly, free event that includes book-related activities for all ages. Among the 60-plus exhibitors will be publishers, authors, schools, libraries and literary and arts organizations. http://www.alabamabookfestival.org/

43. BAM Festival, April 15, 2023, West Palm Beach, FL. BAM Festival merges books, art, and music for teachers, students, and families, and features a number of children and young adult authors and illustrators. https://www.bamwpb.org/

44. A Rally of Writers, April 15, 2023, Lansing, MI. Held every spring for the past 35 years (except for the two Covid years) in Lansing, Michigan, A Rally of Writers features 16 sessions of Michigan writers, poets, teachers, editors and publishers discussing every aspect of writing and the publishing business. Choose among four sessions that run simultaneously. https://arallyofwriters.wordpress.com/

45. Get Lit! Literary Arts Festival, April 20-23, 2023, Spokane, WA. The Get Lit! Festival began in 1998 as a one-day marathon of literary readings sponsored by Eastern Washington University Press and EWU’s Department of Creative Writing. Then The Spokesman-Review lovingly called it the little literary festival that could, and they were right. By 2004, the audience had swelled to 10,000 people from Spokane and the surrounding region. https://inside.ewu.edu/getlit/

46. Unbound Book Festival, April 20-23, 2023, Columbia, MO. The Unbound Book Festival brings nationally and internationally recognized authors of world-class renown to Columbia, Missouri, to talk about their books, their work, and their lives. https://www.unboundbookfestival.com/

47. Midwest Literary Walk, April 22, 2023, Chelsea, MI. For more than a decade this unique literary event has showcased more than 60 award-winning authors and poets at historic venues throughout downtown Chelsea. It includes author talks, book signings, and is free and open to the public. https://midwestliterarywalk.org/

48. Ohioana Book Festival, April 22, 2023, Columbus, OH. Since its inception in 2007, the Ohioana Book Festival has given readers the opportunity to connect with their favorite Ohio writers. Held each spring, the festival welcomes roughly 140 authors and more than 3,000 visitors every year. http://www.ohioana.org/programs/ohioana-book-festival/

49. Los Angeles Festival of Books, April 22-23, 2023, University of Southern California, LA. Now in its 27th year, the Los Angeles Times Festival of Books brings together not just writers, but also artists, chefs, filmmakers and musicians. It takes place on the University of Southern California campus, with a mixture of indoor and outdoor events, and hundreds of exhibitor booths and author signings. https://events.latimes.com/festivalofbooks/

50. Chanticleer Authors Conference, April 27-30, 2023, Bellingham, WA. The Chanticleer Authors Conference is an event unlike any other. They host a wide variety of guest speakers and experts that wow experienced authors and help new authors take their publishing game to the next level. https://www.chantireviews.com/chanticleer-conference/

51. Newburyport Literary Festival, April 28-30, 2023, Newburyport, MA. The Newburyport Literary Association, Inc., was founded in 2005 and hosts an annual Festival that brings together readers and writers for a weekend of readings, panel discussions, and other book-related events. https://newburyportliteraryfestival.org/

52. Annapolis Book Festival, April 29, 2023, Annapolis, MD. The Annapolis Book Festival is one of the premier community events in the region. Join the Key School for activities, music, refreshments, and more. Every year thousands of people enjoy this free community Festival that celebrates the beauty, power, passion, and excitement of the written word. The festival is bringing nationally and internationally renowned authors to the community to discuss their books and the craft of writing. The festival also features a day filled with children’s activities, live music, food, and a huge used book sale. https://www.keyschool.org/community/annapolis-book-festival

53. YALLWEST Book Festival, April 29, 2023, Santa Monica, CA. Over 60 authors and presenters including New York Times Bestsellers along with local and acclaimed young adult and middle grade writers, plus notable TV, film, video game, and comic creators. A day of panels, book signings, food trucks, bad jokes, rock ‘n’ roll, killer photo ops & general geeky shenanigans. Festival is free and open to the public. https://www.yallwest.com/

54. Nonfiction Writers Conference, May 3-5, 2023, Gold River, CA. Since the Nonfiction Writers Conference began in 2010, their mission has always been to take the traditional writers’ conference experience and deliver it online. This allows more people to attend from around the world, saving valuable time and travel expenses. It also delivers powerful access to speakers during LIVE learning sessions with interactive Q&A. https://nonfictionwritersconference.com/

55. Oklahoma Writers Federation Conference, May 4-6, 2023, Oklahoma City, OK. Enjoy sessions with publishing experts who can provide career-advancing knowledge. Speakers on legal issues, short stories, writing for film, editing, literary agents and publicists. Space is also provided for attendees to sell their books. https://www.owfi.org/#!conference/

56. Massachusetts Poetry Festival, May 5-7, 2023, Salem, MA. During the first weekend of May, Salem becomes the epicenter of contemporary American poetry, offering rare opportunities to hear the nation’s best poets read and discuss their work in intimate and engaging forums. The Massachusetts Poetry Festival showcases nearly 100 poetry readings and workshops, a small press and literary fair, panels, poetry slams, visual arts, and open-air performances. https://masspoetry.org/

57. Hudson Children’s Book Festival, May 6, 2023, Hudson, NY. The Hudson Children’s Book Festival, established in 2009, is held each year in the historic city of Hudson, NY, and strives to create, sustain, and nurture a culture of literacy in partnership with their community and schools. This free, public event fosters a love of reading as families meet and greet world-class creators of books for children of all ages. https://hudsonchildrensbookfestival.com/

58. LitFest Pasadena, May 6-7, 2023, Pasadena, CA. Founded in 2012, LitFest Pasadena is the free, community literary festival with over 200 authors, publishers, editors, agents, and poets participating in over 60 panel discussions, readings, and workshops at venues throughout Playhouse Village. https://litfestpasadena.org/

59. Bay Area Book Festival, May 6-7, 2023, Martin Luther King, Jr. Civic Center Park, Berkeley, CA. Since 2015, Bay Area Book Festival has featured the boldest and most brilliant literary voices in conversations about issues that matter, with a focus on justice and diversity. https://www.baybookfest.org/2023info/

60. Montclair Literary Festival, May 06, 2023, Montclair, NJ. Montclair Literary Festival is a community-wide event that aims to exchange ideas, inspire future literary works and engage with different points of view. Working closely with the Montclair Public Library, Montclair Art Museum, Watchung Booksellers and a team of local volunteers, the festival will also generate lasting connections between arts institutions, the schools and the community, benefiting a broad cross-section of participants and attendees. http://succeed2gether.org/montclair-literary-festival/

61. Bay Area Book Festival, May 6-7, 2023, Berkeley, CA. They’re a world-class literary extravaganza taking place each year over two days in Downtown Berkeley. All their programming—250-300 authors on 15 stages—is accessible with one $15 pass, and their Outdoor Fair, a wonderland of literary vendors, kids’ activities, and family fun, is totally free. https://www.baybookfest.org/

62. Greater Pittsburgh Festival of Books, May 12-13, 2023, Pittsburgh, PA. The Greater Pittsburgh Festival of Books (GPFB) showcases Pittsburgh’s historic, vital role on the national and international literary stage. Readers, writers, booksellers, publishers, critics, educators, and neighbors will connect with, learn from, and support each other. With free, diverse programming featuring nationally recognized authors (many living in Western Pennsylvania), and across age, genre, and background, the festival will celebrate the joys of literacy.

63. San Antonio Book Festival, May 13, 2023, San Antonio, TX. The free, daylong event is a gift to visitors and the citizens of San Antonio, bringing books to life through author presentations, innovative panel discussions, and book sales and signings. Also included in this fun day of literary entertainment are family activities such as children’s theater performances, a technology area, interactive play and art stations, and a selection of the city’s famous food trucks. https://sabookfestival.org/

64. Kachemak Bay Writers’ Conference, May 13-16, 2023, Homer, AK. Held in Homer, Alaska, this nationally recognized writing conference features workshops, readings and panel presentations in fiction, poetry, nonfiction, and the business of writing. Since 2002, the Kachemak Bay Writers’ Conference has been at the heart of Alaska’s growing literary community. With its focus on community and craft, this conference strives to celebrate and enhance the connection between writers and readers in their communities. http://writersconf.kpc.alaska.edu/

65. Biographers International Organization (BIO) Conference, May 18-21, 2023, Santa Fe, NM. The conference features panels on current issues in biography and the craft of biography, including discussions on building suspense, getting into print, Black women’s biography, and more. https://biographersinternational.org/conference/

66. Maine Romance Writers Retreat, May 19-20, 2023, Portland, ME. Maine Romance Writers strongly supports their members through education, advocacy, networking, support and recognition of the romance genre. The MRW annual retreat weekend features speakers on a variety of topics related to researching, writing, and self-promotion. https://www.maineromancewriters.com/p/retreat.html

67. Short Story Fest, May 20-21, 2023, Baltimore, MD. Short Story Fest is an annual literary celebration held each year in May, coinciding with National Short Story Month. The purpose of the festival is to bring together readers and writers who enjoy great storytelling, inspiring people of all ages and backgrounds to discover for themselves the transformative wonders of a well-written tale. https://shortstoryfest.com/

68. Gaithersburg Book Festival, May 20, 2023, Gaithersburg, MD. Since its inception in 2010, the festival has quickly become one of the nation’s top literary events, attracting hundreds of award-winning and best-selling authors, poets and songwriters from across the country to its beautiful park setting. https://www.gaithersburgbookfestival.org/

69. Blue Ridge Mountains Christian Writers Conference, May 28 – June 1, 2023, Ridgecrest, NC. The Blue Ridge Mountains Christian Writers Conference began nearly four decades ago as a spirit-filled environment where writers could move forward in their writing journey and publishing dreams. The legacy event is focused on God’s path for each writer, and the conference is dedicated to meeting professional and spiritual needs. https://www.blueridgeconference.com/

70. Book Lovers Con, June 1-4, 2023, Orlando, FL. Book Lovers Con is an event full of fun and laughter where readers will meet their all-time favorite authors and find new-to-you authors you never knew were missing from your collection! https://www.bookloverscon.com/

71. WCU Poetry Center Poetry and Creative Arts Festival, June 09-11, 2023, West Chester, PA. Working with a shared respect and understanding of craft, The Poetry and Creative Arts Festival gives poets and critics, musicians, as well as visual and performing artists opportunities to forge connections across disciplines, to delve into innovative approaches to artmaking, to engage new media and technology, to reconsider the power of revision, and to sharpen their critical lenses. https://www.wcupa.edu/arts-humanities/poetry/poetryConference.aspx

72. Write-to-Publish Conference, June 13-16, 2023, Wheaton, IL. Since 1971, Write-to-Publish has been training, inspiring and encouraging Christian writers, connecting them with editors to help them improve their craft, with publishers who are looking for good books to publish, and with literary agents who can represent them. https://writetopublish.com/

73. Nantucket Book Festival, June 15-18, 2023, Nantucket, MA. The Nantucket Book Festival has established itself as a major summer destination for booklovers with impressive and eclectic line-ups of award-winning authors. The multi-day festival offers author readings, panel discussions and social events in an informal atmosphere that encourages conversations between writers and readers. Most of the Festival events are free and held within walking distance of the ferries. https://nantucketbookfestival.org/

74. Aspen Summer Words Writing Conference, June 18-23, 2023, Aspen, CO. The conference features workshops, including a workshop with a focus on revision, for poets, fiction writers, and nonfiction writers; panels; and readings; as well as opportunities to meet with agents and editors. https://www.aspenwords.org/programs/summer-words/

75. Jackson Hole Writers Conference, June 22-24, 2023, Jackson Hole, WY. The annual Jackson Hole Writers Conference brings top agents, editors and authors together each June for a celebration of the craft of writing. For more than thirty years, diverse groups of passionate professional and novice writers have gathered at the Jackson Hole Writers Conference. While attending workshops and keynote addresses at the Jackson Hole Center for the Arts, writers learn about the craft of writing, share ideas, and make new friends while networking with authors, editors and agents from myriad backgrounds. https://jhwriters.org/conference/

76. American Library Association Annual Conference, June 23 – 26, 2023, Chicago, IL. Over 25,000 experts in the industry will help you take your career to new heights. As the world’s largest library event, the ALA Annual Conference & Exhibition brings together thousands of librarians and library staff, educators, authors, publishers, friends of libraries, trustees, special guests, and exhibitors. https://2023.alaannual.org/

77. International Christian Retail Show (ICRS) 2023, June 25-28, 2023, Georgia World Congress Center, Atlanta, GA. Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace, considers this the best book show for Christian authors. International Christian Retail Show will provide a huge platform for the coming together of suppliers and retailers of Christian products from all across the world. This event therefore is an excellent forum where sellers will get to meet buyers directly and this event will stage a wide collection of Christian products and items under one roof. This event therefore will cut down on the efforts of people to go from shop to shop and thus will save their time and energy. https://www.innovopublishing.com/the-international-christian-retail-show.html

78. Clarion Science Fiction and Fantasy Writers’ Workshop, June 25-August 05, 2023, San Diego, CA. Established in 1968, the Clarion Science Fiction and Fantasy Writers’ Workshop is the oldest workshop of its kind and is widely recognized as a premier proving and training ground for aspiring writers of fantasy and science fiction. Applications are judged by a student selection committee. The review panel selects 18 applicants and a few waitlist students. All applicants are notified of their status by late March/early April. The review panel does not comment or give feedback on stories. http://clarion.ucsd.edu/

79. The RBMS Booksellers’ Showcase, June 27-30, 2023, Indiana University, Bloomington, IN. The RBMS Booksellers’ Showcase offers a variety of exhibitors and products like original art and illustration and manuscripts. https://rbms2023.us2.pathable.com/

80. Sleuthfest, July 6-9, 2023, Boca Raton, FL. Sleuthfest is all about writing workshops, social events, and pitch sessions for mystery, suspense, and thriller writers. Sessions will be held on the craft of writing, marketing and promoting your work, and practicing your pitch with experienced authors. https://sleuthfest.com/

81. Readercon, July 13-16, 2023, Quincy, MA. The premiere book festival for science fiction, fantasy, and speculative fiction took a break over the pandemic (including last year), but they are all set for an in-person convention next July. https://readercon.org/

82. Detroit Festival of Books, July 16, 2023, Detroit, MI. The Detroit Festival of Books is the largest book festival in the State of Michigan. They have vendors from all over the USA and Canada. The Bookfest is dedicated to promoting the joy of reading and the rich culture surrounding it. https://detroitbookfest.com/

83. Bread Loaf Writers’ Conference, August 16-26, 2023, Ripton, VT. The Bread Loaf Writers’ Conference, founded in 1926, is one of the oldest and finest of its kind in the country. The conference features workshops in poetry, fiction, and creative nonfiction, as well as lectures; craft classes; meetings with editors, agents, and publishers; and readings by faculty and guests. https://www.middlebury.edu/writers-conferences/

84. Killer Nashville International Writers’ Conference, August 17-20, 2023, Franklin, TN. The Killer Nashville International Writers’ Conference is a four-day event bringing together some of the world’s best authors, aspiring writers, agents, editors, and other industry professionals. https://www.killernashville.com/

85. Mississippi Book Festival, August 19, 2023, Jackson, MS. The Mississippi Book Festival, a nonprofit founded by literacy advocates, launched in August 2015 on the State Capitol grounds and continues to draw thousands to its annual “literary lawn party” and book lovers’ celebration. Visit their Replay festival pages for highlights, pictures and videos of past festivals. https://msbookfestival.com/

86. American Christian Fiction Writers Conference, August 24-27, 2023, St. Louis, MO. Each year, hundreds of veteran authors and those just learning the craft of Christian fiction gather in a setting like this to hear skilled instructors, inspiring keynoters…to gain from the insights of industry professionals…to interact with other writers…and to present their ideas to agents and editors looking for stories like theirs, or to mentors who can help them move forward in their writing career. https://acfw.com/acfw-conference/

87. Bouchercon World Mystery Convention, August 30-September 03, 2023, San Diego, CA. The World Mystery Convention is a nonprofit, all-volunteer organization which holds an annual convention in honor of Anthony Boucher, the distinguished mystery fiction critic, editor and author. Bouchercon is their annual world mystery convention where every year readers, writers, publishers, editors, agents, booksellers, and other lovers of crime fiction gather for a 4-day weekend of education, entertainment, and fun! https://www.bouchercon.com/

88. Bumbershoot, September 1-3, 2023, Seattle, WA. The Seattle Arts Festival always has active coffee houses and a book fair spotlighting literary artists. https://www.seattlecenter.com/events/festivals/bumbershoot

89. Carolina Mountains Literary Festival, September 7-9, 2023, Burnsville, NC. Their mission is to bring together, in small, intimate settings, authors, readers of all ages, novice writers, listeners, and learners. They are a festival of readers who appreciate discussing the ideas in literature. https://cmlitfest.org/

90. Printers Row Lit Fest 2023, September 9-10, 2023, Chicago, IL. This is a large book fair with more than 150,000 book lover attendees. https://printersrowlitfest.org

91. Kansas Book Festival, September 16, 2023, Topeka, KS. This event, designed to celebrate the best of Kansas literature, arts and history, will offer a variety of activities for Kansans of all ages, including meet-the-author sessions, panel discussions, book signings and sales, and a special tent with projects for children. This event is free and open to the public. https://www.kansasbookfestival.com/

92. The Bookmarks 18th Annual Festival of Books & Authors, September 21 – 23, 2023, Winston-Salem, NC. Bookmarks connects people and books through its annual festival, which has been around for over 17 years. https://www.bookmarksnc.org/festival

93. Washington Island Literary Festival, September 21-23, 2023, Washington Island, WI. The Washington Island Literary Festival is a moveable feast of writing, reading, discussion, and thought about the written word. Writers’ workshops, author panels and presentations, readings and parties are scheduled at various quaint, historic and beautiful venues around the Island. https://writeondoorcounty.org/events/conferences/wilf/

94. The South Dakota Festival of Books 2023, September 22-24, 2023, in Deadwood, SD. It connects more than 4,000 attendees and more than 50 noteworthy authors, scholars, and publishers. http://sdhumanities.org/festival-of-books/

95. Harbor Springs Festival of the Book, September 22-24, 2023, Harbor Springs, MI. Held in beautiful Harbor Springs, Michigan, the Festival is a three-day celebration of readers, writers, books, and the literary craft. They feature 50+ nationally published authors and illustrators in sessions including eight genres: fiction, nonfiction, mystery/thriller, poetry, cookbook, picture book, middle grade and young adult. https://www.hsfotb.org/

96. Milford Readers and Writers Festival, September 22-24, 2023, Milford, PA. The Milford Readers and Writers Festival aims to inspire and ignite conversations between people who love to read books and people who write them. http://milfordreadersandwriters.com/

97. The Brooklyn Book Festival, 25 September – 3 October 2023, Brooklyn, NY. New York’s biggest free literary festival is held each year in Brooklyn, bringing together readers and writers from all over the world for a week of talks, shopping and more. https://brooklynbookfestival.org/

98. Twin Cities Book Festival, October 14, 2023, St Paul, MN. Twin Cities Book Festival, one of the biggest gatherings of book lovers in the state, celebrates its 20th anniversary with everyone returning in person to the Minnesota State Fairgrounds from 10 a.m. to 5 p.m. Saturday, Oct. 16. Presented by Rain Taxi Review, the festival is free, and there is plenty of free parking at the fairgrounds. https://twincitiesbookfestival.com/

99. The Seattle Antiquarian Book Fair 2023, October 14-15, 2023, Seattle Center Exhibition Hall, Seattle, WA. The Seattle Antiquarian Book Fair features exhibitors from the U.S., Canada, and Europe. https://www.seattlebookfair.com/

100. West Coast Christian Writers Conference, October 18-20, 2023, Brentwood, CA. West Coast Christian Writers Conference is an online conference, with keynote sessions, workshops, coaching groups, and appointments for writers at all levels. https://westcoastchristianwriters.com/

101. Southern Festival of Books, October 14-16, 2023, Nashville, TN. The Southern Festival of Books: A Celebration of the Written Word is among the oldest literary festivals in the country, annually welcoming hundreds of authors and thousands of visitors to downtown Nashville each October. The festival is free, and includes performance stages, food trucks, and loads of publishers and booksellers. After two years of virtual programming, they look forward to seeing you on The Plaza. https://sofestofbooks.org/

102. Las Vegas Book Festival, October 21, 2023, Las Vegas, NV. The Las Vegas Book Festival is the largest literary event in Nevada. Their annual celebration of the written, spoken and illustrated word is free and open to the public. https://lasvegasbookfestival.com/

103. Louisiana Book Festival, October 28, 2023, Baton Rouge, LA. The Louisiana Book Festival is a free, nationally recognized literary event that typically takes place live and in-person around Capitol Park in Baton Rouge. The festival offers you a chance to see exceptional writers, find new books to read, and enjoy some thought-provoking presentations. http://louisianabookfestival.org/

104. SOKY Book Fest, March 25, 2023, Bowling Green, KY. Southern Kentucky Book Fest is one of the state’s largest literary events and is presented by Barnes & Noble Booksellers and Warren County Public Library. Held annually, the Book Fest draws thousands of readers of all ages who welcome the occasion to meet their favorite authors and purchase signed copies of their books. https://sokybookfest.org/bookfest/

The Bottom Line: Take a break from your pen and attend one of these top book fairs and festivals. You won’t regret it!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


“Here’s How to Find a Hollywood Agent” says Book Publicist Scott Lorenz

“Here’s How to Find a Hollywood Agent” says Book Publicist Scott Lorenz

By Scott Lorenz
Westwind Book Marketing

These days, more and more authors want to turn their books into movies. This is no surprise as streaming services like Netflix, Hulu, and Amazon Prime are more popular today than ever before and always in need of fresh content.

So the question is, how can you connect with a Hollywood agent who can turn your dream into a reality? Below is my list of all the tips, tricks, and resources you need to do just that. No matter what strategies you utilize, be patient. Remember, Hollywood movies don’t make their debut overnight. It will take a great deal of time, creativity, and persistence for your book to reach movie status.

Dr. Ken Atchity, a literary manager who developed The Meg stated that Walt Disney Studios bought the rights to the book in the 1990’s. It didn’t get produced until Warner Brothers did it in 2014. Allan Scott, the producer of the Queen’s Gambit revealed it took 30 years, and 9 rewrites for the movie to come to life. The moral of the story? Never give up.

Write a Script First

Hollywood agents want to see how your book has the potential to become a top movie. That’s why it’s a good idea to write a script yourself. With a well-written script, you’re far more likely to spark interest and inspire those in Hollywood. This is the first step you should take before you look for people to pitch to. If script writing is not your skill set, then hire it out. Here’s an article I wrote about that option. How to Get Your Book Adapted into a Screenplay.

Use a Matchmaking Service

If you were looking for someone to date, a matchmaking service might be a good option. The same holds true if you’re in search of a Hollywood agent. While there are a number of matchmaking services out there, here are my top picks.

  • Greenlight My Movie: This should be on your radar if you have a short film, book, screenplay, or true story. You’ll get a guaranteed response from Hollywood buyers and representatives.
  • Hollywood Pitch Festival: Head on over to the Hollywood Pitch Festival and pitch your book to A-list buyers and representatives.
  • InkTip: You can use InkTip to get your script noticed. It’s been around since 2000 and is currently used by thousands of producers, agents, managers and other pros in the industry.
  • Spec Scout: After you submit your script to Spec Scout, you’ll receive detailed comments on its strengths and weaknesses. If you score above 75 on a 100 point scale, you’ll be listed as a “Scouted” writer and may land some great exposure.

Be Cautious of Trends

All too often a successful movie comes out and writers try to write a similar story with their own twist. The truth is that Hollywood agents don’t want to see the same ol’ plots. Do your best to keep your book original. While it’s easier said than done to think out of the box, doing so is essential if you’d like to stand out.

Ask Agents If They Can Take a Look

It may be tempting to simply send your script to several of agents. According to Richard Walter, UCLA’s screenplay expert, this strategy will likely send your message to the trash. Instead, send an intro letter or email to these agents where you introduce yourself. Then, ask them if they’re willing to take a look at your script. If you get a reply like “go for it,” congratulations, your foot is in the door.

Network, Network, Network

According to Daniel Parsons, bestselling author of several series, networking is the key to finding a Hollywood agent who is interested in your work. Attend writer’s conferences, festivals, and a variety of social events. When you do, be prepared with your short elevator pitch. You never know who you may meet and you only get one chance to make a first impression.

Rank Highly on Amazon Books

Let’s be honest. If you’re popular on Amazon, your chances of getting noticed by Hollywood agents and movie producers are pretty high. While it will take a great deal of effort and determination, do your best to get your book ranked in the top 1% of Amazon Books. This worked for self-published author, Colleen Houck whose book Tiger’s Curse is currently being turned into a movie.

Connect with Agents on LinkedIn and Facebook

There are many authors out there who already have established relationships with Hollywood agents so it only makes sense to find them on Facebook or connect with them on LinkedIn. Harness the power of social media.

Use IMDbPro

Keep your finger on the pulse of Hollywood by looking at a list of directors who’ve been nominated for awards and see which agents represent them and who repped the originating book. Keep up to date on changes in representation with IMDbPro Track. IMDb is THE place to be. Study it. You can find anybody in the film business with IMDb.”

Enter Your Book in Screenplay Competitions

Caren Lisssner’s book “Carrie Pilby” was turned into a film starring Nathan Lane by a Hollywood film director and three producers. She encourages authors to take advantage of screenplay competitions because you never know what will happen. I use FilmFreeway to submit my client’s screenplays to dozens of the thousands of film festivals worldwide. My clients have won 100+ awards worldwide. When we get a win Westwind Book Marketing sends out a press release.

Embrace the Roadblocks

One of my clients, Jonathan Sanger, penned a memoir called “The Making of the Elephant Man, A Producer’s Memoir” He tells the story of the screenplay he received from his children’s babysitter and how he eventually turned it into a classic movie. Sanger explains all of the hardships that he was faced with along the way and how he overcame them.

The Bottom Line: Your book or screenplay will not turn itself into a movie. You must place it in front of the right eyes. An agent can help you do it. Good luck!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors: Here’s How to do a GREAT Media Interview

TV and Radio Interview Tips for Authors

Remember, an Interview is a Conversation, not a Monologue or a SPEECH!

By Scott Lorenz
Westwind Book Marketing

Before scheduling authors for media interviews one of the most important things I convey is that an interview is a conversation… NOT a Speech.

I was interviewed recently by Vanessa Denha Garmo on WJR in Detroit about my own book called Book Title Generator. We discussed the importance of a good title that is memorable. Because when you’re driving down the freeway and you catch an interview with an author you want to remember the title so you can buy it!

Off air, Vanessa confessed that she had a 14-minute interview with a guest on her show which airs on Ave Maria Radio. “He engaged in one my biggest pet peeves. He shared all his information in the first questions asked. He was informative but longwinded,” said Garmo.

She said that she managed to get in just two questions during the entire interview and ended having to cut him off. “I despise interrupting a guest in mid-sentence, but we ran out of time. This is not the first time this has happened. When I sense someone is answering more than the question, I let them know how much time there is left in the interview,” said Garmo.

One rule to follow is that if the answer to a question takes you two minutes to answer, you have spoken too long. Garmo conducts media training sessions with clients, and coaches them to answer the question and move on. Remember, give the interviewer an opportunity to ask more questions. It’s the host’s show, not yours.

As a book publicist, we supply the media with suggested questions to guide the interview and to assist them in case they’ve not had time to read the book. When being interviewed on the radio, TV or for a podcast, we make those questions concise, informative and to the point. With print reporters, you have more leeway but when you are on broadcast interview, you have a specific amount of time to talk, and the host will cut you off if you are verbose.

Also, keep in mind that an interview is an audition for a repeat visit, or another show produced by the host or producer. One of my favorite talk show hosts first brings my clients on for a podcast and if she likes them she’ll bring them back for a TV interview. They won’t want to bring you back on if you ramble or take up the entire interview segment answering one question. The interview is a conversation, not a monologue.

Garmo says the best way to avoid this issue is to prepare ahead of time. Anticipate the questions that could be asked… in case they don’t use your own questions.

Then practice answering the questions. You could even record yourself answering the questions and watch your time. Find out ahead how long the interview will be and prepare for the exact points you want to get across. Part of managing a message is managing the time you take answering a question.

Here are Vanessa Denha Garmo’s basic strategies when being interviewed on LIVE TV, Radio or a Podcast.

  1. Manage the time by knowing how much time you have for a LIVE interview.
  2. Prepare your points ahead of time.
  3. If you are truly an expert, you will know the subject well. Share what you know.
  4. Be specific and to the point.
  5. Share stories that are brief and relevant.
  6. Be genuine and authentic by being yourself.
  7. Always Speak the TRUTH!

I like to remind my clients that an interview is a conversation many people are listening to and requires ‘give and take’ during the process.

The Bottom Line: Remember, an interview is a conversation, not a monologue or a SPEECH! Get media training. Don’t wing it!

If you would like to get professional media training with Communications Strategist, Vanessa Denha Garmo please visit her website: https://epiphanyccc.com/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


National Publicity Summit – Should You Go?

National Publicity Summit New York

By Scott Lorenz
Westwind Communications

As a book publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Through the Summit, I’ve gotten clients booked on Fox News, PBS, CNBC, MSNBC and a number of national magazines.

I represent a lot of authors. Here’s the problem: authors have to do most of the promotion of their books if they want them to sell. Even if you’ve been picked up by one of the big publishing houses, they only do so much to get you media attention. This is the reality.

So, let’s say you decide to get media attention yourself. You plan your trip to New York City, where most of the big media are headquartered. You roll into Manhattan with your strategy all laid out: “First, I’m going to try to meet with the producer of Good Morning America, and then I’m going to Fox News, and then I’m going to see the guy at Reuters. After lunch, I’m going to try to talk to the Today Show and then I’m going to stop by and see if I can talk to the producer of 60 Minutes.”

Forget about it. It’s not going to happen.

Reason #1 why I recommend the Summit for many people is access, one-on-one, to these media gatekeepers in a very efficient and organized event. But is it for every author? Depending on your situation, it may or may not make sense to go. I’d recommend it if you have a consumer-oriented, non-fiction topic. Does it have broad audience appeal? Can your book help the average person in their day-to-day lives? If so, then it makes sense for you to consider attending.

If you have a highly technical topic such as how computers work, or one about a historical event such as WWII, it probably doesn’t make sense to go to the Publicity Summit, unless you can connect your book to current trends. (In fact, the Summit staff will probably turn down your application if they feel that the media would not be interested in the topic.) Generally, fiction, poetry and books about localized topics will not do well at the Summit. For example, a book about the best bars in Chicago would probably not be of interest to the national media who attend the Summit.

Should you go if you feel you’re not ready to meet the media? Here’s the dirty little secret: no-one feels ready. Don’t worry about that. If you’re an expert with a decent topic with a unique angle, the Summit can work for you. Go there to build relationships, yes, but also go to get feedback from the news industry professionals. I’ve seen people before the Summit starts coming in thinking they’re heading in one direction, then after having interacted with 100 journalists and producers, leaving with all new information or direction…a better book title, the perfect pitch, new business ventures and relationships.

I’m such a fan of Steve Harrison and his National Publicity Summit that I am now an affiliate for the Summit. If you are interested in attending please check out this link: http://bit.ly/Big-Time-PR

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


18 Literary Agents Reveal “How to Land a Book Deal”

Literary Agents Spill The Beans

By Scott Lorenz
Westwind Communications

Whether you’re a new author or have been on the New York Times Bestseller List for years, literary agents are likely top of mind. After all, these professionals may be just what you need to get published or take your career to the next level. A quality agent can review your manuscript and help you land a lucrative book deal.

Since literary agents are so integral to success, I came up with this revealing compilation of interviews with literary agents. Tune in and prepare to be inspired! Sometimes all that it takes is a little insight into the process that can help you gain a competitive edge and succeed in your writing career.

1. Jeff Herman

(https://www.youtube.com/watch?v=T0F4vvTWG74)

Jeff Herman is a well-respected agent and the author of “Jeff Herman’s Guide to Book Publishers, Editors, & Literary Agents.” He entered book publishing in his mid 20s when he didn’t have much experience. Since he had to figure out a lot on his own, he wrote this book to steer new authors in the right direction. In my opinion, investing in this book is a must, no matter where you are in your career. Once you read it, you’ll find it well worth the money.

Jeff Herman

2. Brooks Sherman

(https://www.facebook.com/watch/?v=2116395441773699)

Brooks Sherman shares what he looks for in a query letter. He explains that the most effective letters focus on plot and character rather than themes or messages. In addition, he likes to learn about a writer’s educational background as well as details about any past publications and writer’s workshops they’ve participated in.

Brooks Sherman

3. Mollie Glick

(https://sobookingcool.com/2018/09/12/interview-with-literary-agent-mollie-glick/)

Mollie Glick states that she loves her job as a literacy agent because it challenges her to figure out how to push messages that are worth sharing into the world. She often reaches out to authors who have accomplished something that is incredibly inspirational or post something that sparks an interesting conversation.

Mollie Glick

4. Sallyanne Sweeney

(https://www.youtube.com/watch?v=dEoU5xA6HeY)

Sallyanne Sweeney explains that she enjoys working with writers on manuscripts that they might have been working on for years. She loves to see the transformation from an initial idea to a finished book and being involved in every aspect of the publishing process.

Sallyanne Sweeney

5. Howard Yoon

(https://www.rossyoon.com/howard-yoon)

Howard Yoon explains that the process of working with an author is a lot like dating. During the first couple of meetings, you’re not sure if things are going to work out. When it actually does work, everything clicks. Yoon chooses books he believes have a valuable contribution to the world.

Howard Yoon

6. Mark Gottlieb

(https://www.youtube.com/watch?v=3sQGSPrdaA8)

Mark Gottlieb talks about how authors can go about finding agents. He says that authors should always aim high and think highly of themselves. Gottlieb recommends Publishers Marketplace, which ranks publishers by number of books deals and lets you filter your search by genre.

Mark Gottlieb

7. Alyssa Jennette

(https://www.facebook.com/cardinalrulepress/videos/1158824181170762)

Alyssa Jennette talks about what authors should do before seeking an agent. She suggests they send their work to a critique group, an editor, or another professional so they can look it over and provide feedback before it gets in front of an agent. This way it’ll be as ready for publishing as possible.

Alyssa Jennette

8. Jessica Reino

(https://www.youtube.com/watch?v=UM-Y8xucJsE)

Jessica Reino reinforces the fact that every author is unique so it’s important to write what you want to write and edit your work the way you see fit. She also discusses Twitter and other social media platforms, which she highly recommends to nonfiction authors. Reino notes that if you’re going to create social media outlets, only do so if you’re going to actively use them.

Jessica Reino

9. Eva Scalzo

(https://www.youtube.com/watch?v=UL0vYbcgohY)

Eva Scalzo encourages her authors to tell her which editors and publishers they’d like to work with as many have specific preferences. She advises them on what they need to know about these professionals and organizations and helps them come up with a backup plan.

Eva Scalzo

10. Katie Greenstreet

(https://www.youtube.com/watch?v=0rr6d0X2P7k)

Katie Greenstreet explains that she looks for a very unique voice in the first chapter. She loves quirky narrators and will always be drawn to something that she hasn’t seen before. Greenstreet also wants to know that an author truly understands the big picture of their work and conveys it clearly in their synopsis.

Katie Greenstreet

11. Jim McCarthy

(http://www.middlegradeninja.com/2020/08/middle-grade-ninja-episode-88-literary.html)

Jim McCarthy explains that there are plenty of great books, but he can’t represent them for the sole reason that he doesn’t have the editorial vision for them. He reinforces the fact that authors should find agents that are worthy of them.

Jim McCarthy

12. Stephen Barbara

(https://www.youtube.com/watch?v=f2ymzI9EcLk)

Stephen Barbara reveals that his role as an agent is a combination of support, advocacy, and a little bit of therapy. He also explains that he likes query letters that prove writers have done their research and know who he is and what he’s done in the past.

Stephen Barbara

13. Broo Doherty

(https://vimeo.com/511534956)

Broo Doherty discusses general questions about literary agents and gives insight about what it’s like to be an agent. She also dives deep into what she’s looking for in new clients and how she manages her existing client base.

Broo Doherty

14. Ted Weinstein

(https://vimeo.com/18828443)

Ted Weinstein states that the keys to success for any author come down to two things: marketability and personal passion. He also encourages authors to do their research when looking for agents and recommends a few great books for them to read.

Ted Weinstein

15. Davinia Andrew-Lynch

(https://www.youtube.com/watch?v=3kRN33R_Y68)

Davinia Andrew-Lynch goes over the typical day of a literary agent. She explains that every day is different. Some days are packed with meetings while others are filled with editing manuscripts. There are also days reserved for admin work like sorting through contracts and consulting with designers about covers.

Davinia Andrew-Lynch

16. Donald Maass

(https://www.youtube.com/watch?v=2BhFf27agew)

Renowned agent Donald Maass founded the Donald Maass Literary Agency in 1980. His agency sells more than 150 novels to major publishers on a national and global level. He states that he tries to articulate why a certain plot or character isn’t working to truly help authors.

Donald Maass

17. Andrea Somberg

(https://www.youtube.com/watch?v=axgOKH-2p8o)

Andrea Somberg has been a literary agent for over 15 years and represents several New York Times bestselling authors. In this hour-long interview, she discusses a number of topics, including what draws her to queries, what types of authors succeed, and how new authors can grow their careers.

Andrea Somberg

18. Chip MacGregor

(https://www.youtube.com/watch?v=6PeuQOd5bIg)

Chip MacGregor has represented many big-time authors including Brennan Manning, Vincent Zandri, Rachel Hauck, Mindy Clark, Irene Hannon, Bonnie Gray, and Michelle McKinney. In this interview, he talks about the changing world of publishing, primarily in the Christian market.

Chip MacGregor

The Bottom Line: Watch these literary agent interviews. Take notes. Even if they don’t represent your genre, they can offer your insight into the process of “Getting A BOOK DEAL.”

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How to Get Your Book Turned Into a Hallmark Movie

How to Get Your Book Turned Into a Hallmark Movie

By Scott Lorenz
Westwind Communications

There’s nothing sweeter than a romance novel in movie form. If you’ve written a romantic comedy, you may be wondering what it takes to get it turned into a Hallmark movie. Fortunately, the Hallmark Channel clearly outlines the steps you must take to bring your heartwarming work to its audience. Here’s an overview of what it entails.

Understand the Hallmark Channel’s Ideal Novels

Hallmark looks for uplifting and inspirational novels related to romantic love, family love, and love between friends. The ideal story ranges from 75,000 to 90,000 words with relatable characters that overcome conflict and an ending filled with hope and happiness. While Hallmark’s stories typically take place in the U.S. the channel is open to American stories overseas.

When it comes to contemporary romance, Hallmark is most interested in beach settings, Valentine’s Day and Christmas stories, laugh-out-loud romance comedies, novels with a unique time element as well as those that involve brothers or male best friends. The Hallmark channel is open to all types of submissions so don’t be afraid to intrigue them with something that’s not on their list.

It’s important to note that Hallmark does steer away from paranormal romance, romantic suspense, young adult, new adult romance, and religious romance. As of 2022, they’re not interested in cozy mysteries. Also, novels with sex, nudity, profanity, or violence are not permitted. The extent of the physical interaction in your story should be hugging and kissing.

Submit Your Rom-Com in the Proper Format

The Hallmark Channel asks that you submit one MSWord document with a four-to-five page synopsis and a second document with the first three chapters of your novel. Make sure your submission is in Times New Roman font, size 12, and double spaced. Also, add the title, genre, and actual or estimated final word count to the subject line. Check the Hallmark website to learn more about the deadline for your submission and where to send it.

Learn From Other Authors

There have been many authors who have been able to turn their rom-coms into Hallmark movies, so it only makes sense to turn to them for some advice. Denise Hunter’s novel The Convenient Groom made it to Hallmark. It’s about a young celebrity marriage counselor that gets left at the altar of her own highly publicized wedding.

“Publish your novels through a publisher that actively seeks movie deals. I’m sure there are many ways producers “find” novels. But in my case, it was through HarperCollins Christian Publishing, whose rights department routinely pitches their novels for film rights,” Hunter says.

“Utilize a romance trope; they’re popular for a reason. If you can take a trope and spin it in a fresh way, all the better. The Convenient Groom is, of course, a modern-day marriage of convenience story,” she adds.

Tracy Andreen is another noteworthy author who wrote six films produced for Hallmark, including Snow Bride, Picture a Perfect Christmas, and It’s Christmas Eve. When asked what her secret sauce to success is, she replied with, “Being professional. When given a deadline, I do everything in my power to deliver on that deadline, especially as the time to start production nears.”

In addition to meeting deadlines, she says that it’s important to love what you do. “I love what I do and am beyond grateful for the opportunity to be able to do it, but at the end of the day it’s still work . . . awesome work I love, so I’m thrilled to do so and, hopefully, that shines through,” Andreen explains.

There’s also Jenny Hale whose novel Christmas Wishes & Mistletoe Kisses got picked by Hallmark. “It seems like romance is easy to write, but it’s a very careful dance between making it magical while also creating scenes and characters that feel real and relatable,” she says.

“People have told me for years that my books would be perfect for a Hallmark movie,” says bestselling romance author Pamela Gossiaux. “So this year I submitted my book The Scent of Love, a sweet, small town romance about the owner of a candle and gift shop, and the handsome man who rents the cottage on the shore. I love the type of books and movies that Hallmark produces. They’re the perfect escape!”

The Bottom Line: The Hallmark Channel produces 90+ holiday and romance films per year. With creativity, persistence, and passion, your novel may be one of them!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How to Title Your Book

How to Title Your Book By Scott Lorenz

By Scott Lorenz
Westwind Communications

Some authors agonize over the titling of their book and some pull it straight out of thin air. I suggest a more methodical approach.

Book Title GeneratorI was recently interviewed by author and television talk show host Tara Kachaturoff on Michigan Entrepreneur TV. We discussed book marketing, book publicity and the care authors should take in the creation of their own book title.

As the author of Book Title Generator: A Proven System in Naming Your Book and as a book publicist I can attest to the importance of naming your book properly.

A bad title gets panned by the public and a forgettable title is, well, forgotten!

The most important aspect in the book publishing process, besides writing a good book, is to have a memorable title. So, I created a step-by-step method in selecting a title and put that in my book.

“This is an amazing book,” said Kachaturoff. “It is excellent. Since I work in this area with my clients, and have written a couple of books, I know how important a good title is. The book is phenomenal and covers so much,” she concluded.

I use a multi-prong book titling strategy with high-tech tools, researching bestsellers by genre and choosing ‘title keywords’ which get a book ranked on search engines and Amazon. I also recommend that authors consider the use of numbers, alliteration, and idioms in the quest for the perfect book title.

Watch the entire interview at https://bit.ly/ScottLorenz_Book_Publicist_EntrepreneurTV

 

Book Title Generator has received dozens of awards in numerous categories ranging from writing and publishing to business and marketing. The awards include: The Independent Author Network Award, Pinnacle Book Achievement Award, eLit Award, Literary Titan Book Award, Royal Dragonfly Award, American Book Fest, Book Readers Appreciation, Wishing Shelf, The New England Book Festival, Firebird Book Awards, New York Book Festival, San Francisco Book Festival, The Presidents Book Award, IPPY Book Award, Next Generation Award, AXIOM Business Book Award, Book Excellence Award, AMG International, PenCraft Book Achievement, Book of the Year Award, Best Book Award, B.R.A.G. Medallion, FAPA’s President’s Silver Award and the International Book Award.

If you take the time and utilize the tools laid out in the book and choose the right search engine-optimized title, your book will have a competitive advantage and have a shot at being at the top of the Amazon rankings. Choose the wrong title and your book languishes in obscurity.

Here’s what authors and top Amazon reviewers say about Book Title Generator:

“Bottom line: this is a compilation of clever ideas from a highly-experienced book publicist. Even the most experienced author will benefit from them.” —Richard B. Schwartz, Amazon Top 500 Reviewer, Top Contributor, 5-Stars

“I particularly enjoyed his analysis on the effectiveness of idioms, alliteration, and metaphors in developing effective book titles. I recommend the book to both new and experienced authors.” —Barbara Mojica, Amazon Top 1000 Reviewer, Top Contributor, 5-Stars

“This is an indispensable, first rate adjunct to the art of writing – and selling- your book. The goal: discoverability! Very highly recommended.” —Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5-Stars

“Book Publicist Scott Lorenz gives you the ABCs and XYZs of picking the perfect title for that book you have put your heart into. It’s required reading for aspiring or experienced writers.” —John Kelly, Detroit Free Press, 5 Stars

“I am an author, and I have been writing for over 10 years. This book is exactly what I have been looking for all this time. Scott Lorenz understands the creative side while delving into the marketing side of naming a book. It explains how to set yourself up for success.” —Iris, Amazon reviewer, 5 Stars

The book is available on Amazon in ebook for Kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net

Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer

Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen

The Bottom Line: Take your time and use my proven system in naming your book!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How to Promote Your Podcast

Podcasters: Want More Downloads and More Influence?

How to Promote Your Podcast

By Scott Lorenz
Westwind Communications

Podcasts are more popular today than ever before. Whether you are a guest on a podcast or interview authors and experts, you need to promote the show to expand your audience. You can have the greatest podcast with the best guests but if nobody knows about it, nobody will hear them. Do you know the difference between success and failure? PROMOTION!  Here are some tips to attract a bigger audience.

Ensure Good Sound Quality

Sound quality is key to the success of any podcast. After all, nobody will listen to your episodes if they’re full of crackles, echos, and distractions. Listeners will bail out in seconds if the sound quality is bad. Joe Rogan, creator of the ​​“Joe Rogan Experience” and the most popular podcaster in the U.S. swears by the SM7B Vocal Dynamic Microphone. Personally, I use a YETI on a scissor arm. In addition to investing in a quality microphone, make sure you record your podcast in a quiet room with sound proofing and eliminate all background noise as much as you can. Find more of my tips here.

Good Distribution

Once you’ve edited out the dead air, the ‘ums’ and ‘ahs’ you’ll need to distribute it to all of the leading listening apps. Don’t make the mistake of only sticking to one. Instead, ensure it’s available on Apple Podcasts, Google Podcasts, Spotify, Audible, Stitcher, and TuneIn Radio. The more places you distribute it, the more listeners you’re likely to capture.

Take Advantage of Social Media

Social media can do wonders for your podcast. You can share your episodes or content about them on Facebook, Twitter, LinkedIn, and other platforms. According to Chris Cordani, a podcast and broadcast consultant, “Try to interview guests with a large LinkedIn, Twitter and other social media following. It’s important to get the word out and a guest with a large audience can help immensely. Be sure to include a sample of a show on a link so people can immediately see if they’d like it.” Remember to build partnerships with fellow podcasters and share each other’s content on social media channels as well.

Build a Mailing List

If you build a mailing list of subscribers, you can connect to your audience on a regular basis. Tim Ferriss of the Tim Ferriss Show does this and sends out an exclusive email every Friday with the five coolest things he’s found or explored that week. Check it out here!

Create a Podcast Landing Page

Go the extra mile and create a landing page for your podcast. Not only will it get people excited, it may also generate a list of email addresses that you can use for marketing purposes. Joe Rogan’s landing page features a link that takes visitors directly to Spotify so that they can easily listen to “The Joe Rogan Experience.”

Optimize for SEO

It’s important to optimize your podcast with keywords that will allow search engines and people to find you. There are a number of keyword research tools to help you do so like Google Keyword Planner, Keyword Surfer, and the Ahrefs Keyword Generator. You can also look at competitor podcasts and see which keywords they’re using.

Host Contests and Giveaways

There’s no denying everyone loves free stuff. That’s why it may be well worth it to host a content or giveaway on your podcast where you ask your listeners to share your podcast or leave a review about it. Then, you can hold a raffle and give away something valuable. Tim Ferriss launched the “The Tim Ferriss Tools of Titans Giveaway,” where he gave away books, he recommends plus everyday products he uses.

Be a Guest on Another Podcast

If you have the time and desire, make a guest appearance on another podcast. This way you can develop relationships with their listeners and expand your audience without a great deal of effort. Joe Rogan has been a guest on a number of podcasts such as The Tim Dillon Show, Timcast IRL, and Literally with Rob Lowe.

Get Reviews for Your Podcast

According to Chris Cordani “Once your podcast gets 25-55 reviews on Apple, algorithms take over and your podcast can be organically boosted to others. Cordani says the best way to get more reviews is to first attract listeners and then politely ask them to leave a review about your podcast. “Don’t be bashful,” says Cordani, “Ask for the review 3 times during the podcast.”

Create Audiograms and Share on Social Media

“Audiograms are short, animated audio clips that can be artistically created through such apps like Headliner or Descript,” says Tara Kachaturoff, author of Podcast Host Essentials: 30 Ways to Promote Your Podcast for Free. Essentially these apps allow you to create an image and then associate a segment of audio with it. “What’s so awesome is that you can see an animated audio wave superimposed over the image when you play the audio,” says Kachaturoff.

Tools to Help You Out

There are a number of tools that can steer you toward podcast success including:

  • Podcast Magazine: You can subscribe to PodMag and enjoy access to personal interviews with leading podcasters, details on the top products, and information on the latest happenings in the industry. The founder and publisher are Steve Olsher, the foremost leader in podcasting in the USA.
  • Auphonic: With Auphonic, you can automatically master your audio files, add ID3 tags, and send them to your podcast host in one simple step.
  • Music Radio Creative: Music Radio Creative is a great resource for professional introductions, intros, outros, jingles, and more.
  • Power-Up Podcasting: Created by Pat Flynn, Power-Up Podcasting is a robust step-by-step podcast training course designed to help you create and launch your podcast successfully.
  • Podcasters’ Paradise: This online community can give you the chance to connect with and learn from fellow podcasters.

The Bottom Line: Your podcast won’t promote itself. If you want more downloads and more influence, then implement these ideas!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Top TEDx Talks for Authors

Top TEDx Talks for Book Authors

By Scott Lorenz
Westwind Book Marketing

TED or TEDx Talks are an invaluable resource for everyone, including authors. Whether you’re an aspiring author, early on in your career, or have been on the New York Times Best Seller list multiple times, you can definitely learn something from them. Since there are countless TEDx Talks out there, I’ve put together this list of the top talks for authors. No matter what your goals are as an author, they’re sure to motivate, inspire, intrigue, and educate you in some way shape or form.

How to Sell Without Selling Your Soul by Steve Harrison

I’ve known Steve Harrison for 25+ years. He is a leading book marketing and book publishing expert whose company helped launch a number of bestselling books including Rich Dad, Poor Dad and Chicken Soup for the Soul. In his TEDx talk, you’ll learn a four-step method that will allow you to sell your book more effectively. All types of people, therapists, doctors, business owners, and authors reach out to him for advice on how to take their ventures to the next level.

The Clues to a Great Story by Andrew Stanton

Screenwriter Andrew Stanton and the face behind Toy Story, A Bug’s Life, Monsters, Inc, Finding Nemo, and many others shares all the essential elements needed for a great story. He explains that storytelling is a lot like joke telling because you have to know your punchline. Stanton reinforces the fact that whatever you write should connect with others emotionally. Give them a reason to care.

Want to Be More Creative? Go for a Walk by Marily Oppezzo

Regardless of the genre, creativity is key to a successful book. That’s where this quick, five-minute TED talk by Marily Oppezzo, a behavioral and learning scientist comes in. According to Oppezzo, a simple walk can be all it takes to get your creative juices flowing. It might help you out the next time you get stuck during your next brainstorm.

Words, Not Ideas by ​​Mattie Bamman

Mattie Bamman is a culinary writer and editor who came up with this TED talk to explain why writer’s block happens and what you can do to overcome it. She suggests that it’s the words themselves that often make writing a challenge. That’s why you should view words as objects, estimate how many you need, and create a blueprint that will help you complete the books.

How To Write A Book In A Weekend: Serve Humanity By Writing A Book by Chandler Bolt

Author of six bestselling books and CEO of Self Publishing School, Chandler Bolt gave a TED talk called “How To Write A Book In A Weekend: Serve Humanity By Writing A Book.” It revolves around his belief that the best way to serve humanity is to write a book. Bolt also dives into what keeps most people from getting started and how you can get your rough draft done in just one weekend.

The Bottom Line: TED’s mission is “ideas worth spreading,” and I believe these TED and TEDx Talks firmly live up to it. Check them out. You won’t be disappointed!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


The Editor’s Role in Successful Book Publishing

Hiring an editor

By Scott Lorenz
Westwind Communications

As a book publicist, I have a unique perspective in the publishing process and see the many roles that contribute to the success of a book. Some books are masterpieces ready to be promoted while others have issues that slow down the process and kill a project’s momentum.  Because I work so closely with the final product, I have a good understanding of what can make or break a book.

Besides book marketing, one of the most important things you can do as an author is to make sure an editor is a member of your team.

Authors and editors are two very different jobs. Both of these roles are equally important to book creation. However, when an author is their own editor, the lines that distinguish the two jobs can easily get blurred, and the quality of work ultimately suffers. Nothing quite compares to a book that has been properly edited with a fine-tooth comb. A polished manuscript creates potential for a much better book marketing experience overall.

The Editor’s Role on a Book Publishing Team

“Nothing detracts from good writing like bad editing,” says Debra Englander, an experienced non-fiction editor and writer. “Submit your best work. Have it copy-edited and proofread by a professional. Don’t ruin your reputation because of preventable mistakes.”  Englander served as editorial director at John Wiley Publishing for nearly 17 years and was on the receiving end of thousands of pitches from agents and authors. She currently works with authors on creating winning book proposals and editing manuscripts.

In an interview with author Jane Thurnell-Read discussing how to get a book published, Englander stressed the importance of the division of labor within a book. An editor provides the objectivity that one lacks when reviewing their own work. Their job isn’t to change the meaning of a book, but rather to make it better. Englander said authors can’t always tell what a scene is lacking, or if it’s clear enough to someone who’s unfamiliar with the subject matter.  After all, perception is just as important as intention in the world of book publishing.

Ensure Your Book is Publisher-Ready

An editor can clean up the original content and make awkward sentence structure and grammatical errors much less likely. These details can throw off the flow of a book and create obstacles for the reader’s comprehension. Those types of unfavorable features will likely be noticed early on in a publishing attempt and could very well result in rejection.

With over 25 years of editorial experience, Tiffany Yates Martin understands how to make the publishing process better for everyone involved. “Reputable, competent editors will save authors immense amounts of time and agony in deepening, developing, and polishing their stories, and can often give authors a leg up in attracting the attention of agents and editors, and make their stories more salable.”

Her extensive work with publishing houses such as New York Times and Writer’s Digest, has left her with the belief that editing is the most important part of the writing process. “Editing and revision are the real work of writing—and often where the story is fully found and developed and the magic happens…Because most authors were never taught this fact—nor how to edit and revise—many get disheartened when their first draft isn’t publisher-ready, or when the revision process may be more demanding or difficult than they expected. That’s not a reflection of your talent or skill but a completely normal part of the process for nearly all authors, at all levels of experience and skill,” explains Martin.

Before your book is introduced to a publisher, it needs to go through a rigorous editing process. Although being your own editor may sound enticing, no author is above hiring an editor. As Tiffany Yates Martin says, “Even editors need editors.”

Good Editing Leads to Successful Book Marketing

Aspiring authors sometimes fear that an editor will make their work less authentic, but I’ve found the opposite to be true. Hiring an editor is like hiring a personal trainer; it’s still you just faster, tighter and trimmer. The work can still get done without one, but it’s a much more tedious process. Because of its time-consuming nature, refined writing needs multiple sets of eyes to ensure that everything on paper is intentional.

There is no shame in working with multiple people to ensure the highest quality of work. In fact, it’s highly encouraged. Publisher’s Weekly points out that grammatical errors are far too common to cut out entirely, but an effort to minimize them must be made. “The writer’s primary task is to create work that is as compelling and error-free as possible. A great book cover, a marketing plan, and a cool author website are all important,” they say, “but if an author hasn’t spent the time and money for a solid editing job, it’s all just wasted effort.” Good book marketing and publicity can only do so much; the true quality of the book is essential to its success.

The Bottom Line: Authors, give yourself the best shot at success; hire an editor. Together, you can create the absolute best version of your work.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


The Author’s Checklist

The Author’s Checklist

By Scott Lorenz
Westwind Communications

If you’ve written a book and are ready to publish it, you may be wondering what to do next. Fortunately, you’ve come to the right place. We’ve compiled this handy author’s checklist to help you navigate through the publishing phase and beyond. By following it, you can set your book up for unparalleled success.

Choose the Right Title

There’s no denying your title can make or break the success of your book. It’s what will attract readers and get your book noticed. If you’re unsure of how to name your book, I encourage you to check out my award-winning bestselling book, “Book Title Generator: A Proven System in Naming Your Book.” I implore you to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.

It’s packed with solid tips and tricks that will help you craft the best title for your book.

Get a Compelling Book Cover

The truth is readers and media members will judge a book by its cover. That’s why it’s important to ensure your cover is professional and ideal for your target audience. Fortunately, there are plenty of incredible book cover designers on websites like Book Covers for All and Killer Covers. It’s a good idea to visit some bookstores to get some inspiration for your cover. Also, don’t forget to check out my article on the “46 Book Cover Designers to Create Your Best-Selling Cover.”

Ask for Feedback

As a writer, it’s easy to spend hours upon hours trying to perfect your writing. While your opinion of your book matters, the feedback of others can be invaluable. Ask friends, family, acquaintances, and those in the industry to give your book a fresh set of eyes. Not only are they likely to help you catch typo and grammar issues, but they might also give you some ideas on how to tighten up and improve your book. In the end, trust book professionals when it comes to the make-or-break decisions.

Hire an Editor

By hiring an editor, you can receive professional feedback on your book. Before you commit to one, however, make sure you check out their portfolio and references. Not all editors are created equal, and you want to ensure the one you choose has the skills and experience to set your book up for success. Take a look at my article on “How Editing, Copyediting, and Proofreading Make Your Book Shine.”

Figure Out Your Target Audience

Target audience refers to the people who will buy and read your book. Think about your genre and theme to determine who they might be. Make sure the Amazon categories you select are relevant and focused about the topic and genre and not general in nature. Once you nail down your audience, you’ll find it easier to promote and market your book.

Design a Book Marketing Strategy

Before you publish your book, think about book marketing. Will you create a standalone website for it? Do you have plans to promote it via Facebook, Twitter, and other social media outlets? Or will you host book signings and mail review copies of your book to members of the media and potential reviewers? When it comes to book marketing success, having a plan that you execute well is just as important as the creativity that went into writing your book.

Consider a Literary Agent

There are many benefits of working with a literary agent. Depending on the agent you choose, they can pitch your book to their known publishing contacts and give you a competitive edge. Many publishers will only work with agents because they ‘vet’ the books and ‘weed out’ the books that are not a good fit for their publishing house. To find the right agent check out my article about “How to Sign a Top Literary Agent” on my blog Book-Publicist.com.

Decide Whether to Use a Distributor

A distributor delivers books to retailers. Since most libraries and bookstores won’t usually accept sales pitches and books from self-published authors, a distributor may be worth exploring. By working with one, you can bridge the gap between you and large audiences.

Figure Out When to Publish

Contrary to popular belief, the holiday season isn’t the best time to publish your book. If possible, publish your book at any other time. January, February, and March are ideal because the weather is usually colder, and people are stuck inside with more time to read. If you are deciding to publish in December or January, choose January because you’ll have a new copyright date. If you publish in December, it’ll look one year old in January even though it’s only been out one month.

The Bottom Line: Remember, pilots use checklists before each flight and authors need a checklist before they hit “publish!”

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


There’s No Time Like the Present to Write Your Book

No Time Like the Present to Write Your Book

“In the Midst of Every Crisis, Lies Great Opportunity.” – Albert Einstein

By Scott Lorenz
Westwind Communications

Without a doubt, the past two years were some of the strangest in recent history and it is likely the changes brought by the global pandemic may persist well into the future. Our daily rhythms of work, school, and life are altered and contact with others is now masked, distanced, and sanitized. So much is still unknown about the way things will unfold, and it is uncertain when life will return to “normal” and what that will look like.

Three Reasons To Write Your Book

Whatever may be happening in your life, as a book publicist, I’d like to encourage you that in spite of these challenges, NOW may be the perfect time to write your book. Here are three reasons:

1. Historically, many books have been inspired by the uncertainty of a pandemic. John F. Kennedy once said, “When written in Chinese, the word crisis is composed of two characters – one represents danger, and the other represents opportunity.” Creativity rises to the forefront in times of upheaval or danger. Great works of literature, including Shakespeare’s King Lear, were produced during periods of epidemic and plague. Other “pandemic literature” such as The Plague (Albert Camus), Twilight in Delhi (Ahmed Ali), The Andromeda Strain (Michael Crichton), Survivor (Octavia E. Butler) and Station Eleven (Emily St. John Mandel), seize moments like ours to tell fascinating stories. The best and worst aspects of humanity are vividly displayed against the literary backdrop of chaos brought by illness and epidemic. Even if your work is not directly inspired by the pandemic, it could one day serve as an example of art produced during a critical period in world history.

2. Writing can provide a pleasurable means of relieving pandemic induced stress. In times of stress, the act of writing can be therapeutic, becoming an outlet for pressure and anxiety brought by unexpected change. It is a way to both reflect on what is happening and try to bring meaning from it. Writing a book and the research and organization involved keep the mind active, so that learning continues no matter what else in your life may have changed.

In an interview with GQ, author Ottessa Moshfegh says,

It’s the mind organizing the details of life into a narrative that logically orients the writer back to her own story. […] In some ways, this quarantine is the ideal creative environment. Writing takes patience and listening, allowing oneself to linger on a word or image or gesture and watch it develop into drama through a language of its own. It also takes a lot of time. […] I’m trying to see this period as a blessing in that way. The light side of the darkness.

3. Book sales are strong. While many industries have been heavily impacted by the pandemic, book sales have increased. After an initial slump during the spring of 2020, the book market made a strong recovery, with Jim Milliot of Publisher’s Weekly reporting an 8.2% rise in the sale of print books. Elizabeth A. Harris of the New York Times reports that 2020 brought increases of 17% for audio book sales and 16% for eBook sales. With many normal activities suspended and screen time at an all-time high for both adults and children, books remain a great low-tech option for entertainment.

Author Dave Pelzer once said, “Something good comes out of every crisis.” Writing your book now may not only help you by giving you an outlet and a goal to attain but may also one day inspire future generations to meet the challenges they face with creativity and bravery.

Bottom Line: Times of change are times of opportunity. Seize the day, write your book, and let it be one of the good things that come out of this crisis.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


The Top Writers’ Conferences for 2023 by Book Publicist Scott Lorenz

Top Writers' Conferences

By Scott Lorenz
Westwind Communications

If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer’s conference today.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences in 2023:

January 14-21, 2023: Writers in Paradise Conference (St. Petersburg, FL). Located on the beautiful waterfront campus of Eckerd College in St. Petersburg, Florida, this writers’ conference features professional writers at the top of their form spending quality time with motivated and talented participants seeking an intimate, unhurried climate for learning…in paradise. https://www.writersinparadise.com/

January 20-21, 2023: Roanoke Regional Writers Conference 2023 (Roanoke, VA). Welcome! It’s my extreme honor to invite you to the 14th Annual Roanoke Regional Writers Conference! This is the perfect event to learn, grow, and connect with other writers in the area. RRWC23 takes place on January 20-21, 2023, at Hollins University in Roanoke. The snow date is January 27-28. The cost of the conference is $70 ($25 for students and faculty), including brunch in the dining hall on Saturday. https://www.hollins.edu/events/?trumbaEmbed=view%3Devent%26eventid%3D163162100

February 8-16, 2023: 2023 Sierra Writers Conference (Rocklin, CA). The 2023 Sierra Writers Conference celebrates the 20th anniversary of Sierra College Press and Standing Guard, its landmark book of stories about Japanese internment during WWII. This year’s conference draws on the spirit of the Sierra College Press, its first publication, and the talent of a diverse group of speakers who will discuss and provide instruction on stories of social justice, the environment, and the craft of writing. https://www.eventbrite.com/e/2023-sierra-writers-conference-tickets-470040352347

February 16–19, 2023: 19th annual San Francisco Writers Conference (San Francisco, CA). The San Francisco Writers Conference (“SFWC”) enjoys a rich literary culture. Over the course of four days, over 500 attendees and renowned keynote authors, presenters, editors, and agents, attend SFWC, combining the best of both the traditional publishing industry with the latest technology to empower authors to publish anywhere. Situated just north of Silicon Valley, the SFWC is truly a one-of-a-kind celebration of craft, commerce, and community. https://www.sfwriters.org/

February 17-19, 2023: Southern California Writers Conference (San Diego, CA). Founded and run by professional writers the SCWC provides veteran and emerging talent with authoritative guidance to help distinguish those manuscripts that are ready for market consideration, having facilitated well over $4 million worth of first-time authors’ book and screen deals. https://writersconference.com/sd/

February 20-24, 2023: 28th Annual Writers at the Symposium by the Sea (San Diego, CA). Writer’s Symposium by the Sea is an annual event to inspire readers and writers alike, featuring evocative conversations with exemplary writers from various genres, backgrounds, and perspectives. During each interview, the audience is invited to actively listen in as writers share what inspires their writing and delve into the practices that propel their success. https://www.pointloma.edu/opportunities/writers-symposium-sea

February 24, 2023: 21st Annual Rocky Mountain Legal Writing Conference (Las Vegas, NV). The Rocky Mountain Regional Legal Writing Conference began in 2000 at University of Arizona Law as the brainchild of Professor Suzanne Rabe (University of Arizona Law), Professor Judy Stinson (Sandra Day O’Connor College of Law at ASU) and Professor Terrill Pollman (William S. Boyd School of Law at UNLV). The three professors designed the conference as an informal exchange of teaching ideas among legal writing professors from schools in the loosely defined “Rocky Mountain” region, but it quickly grew into one of the largest and most popular regional legal writing conferences in the nation, drawing participants from across the nation and, indeed, across the globe. https://www.eventbrite.com/e/rocky-mountain-legal-writing-conference-tickets-426601325047

March 2-3, 2023: Write to Learn Conference (Columbia, MO). This year’s conference theme will be “Compassion as Our Compass, Diversity Without Distrust,” a variation on best-selling author Padma Venkatraman’s opening keynote address title. https://web.cvent.com/event/62fe5b66-3dbb-4204-908b-c3d854fc95f7/summary

March 2-3, 2023: 26th ASU Writers Conference in Honor of Elmer Kelton (San Angelo, TX). The 2023 conference will commemorate the 26th Angelo State University’s Writers Conference in Honor of Elmer Kelton. Our two-day conference is one of the few in the state that requires no registration or attendance fees for presenters and guests. https://www.angelo.edu/departments/english-modern-languages/writers_conference.php

March 3-4, 2023: I Write Writing Conference (Denver, CO). Whether you are a Creator, Author, or Soon-to-Be, this conference was designed with you in mind. Giving you a 2-Day Experience for you to network with others in your field. Come Learn, Create, and Thrive with us! https://www.iwriteconference.com/

March 4, 2023: Bay to Ocean Writers Conference 2023 (Wye Mills, MD). Now celebrating its 26th year, the Bay to Ocean Writers Conference is a one-day event that has attracted more than 4,000 writers over its history. It is sponsored by the Eastern Shore Writers Association (ESWA), a non-profit organization of writers from across the Delmarva Peninsula. https://www.easternshorewriters.org/event-5053495

March 6-7, 2023: Writing For Your Life Conference (Atlanta, GA). If you write, or read, books that matter – books with substance and soul – then this is the place for you. https://writingforyourlife.com/wfyl-atlanta-2023/

March 10-12, 2023: SAGA 2023 Genre Fiction Writers’ Conference (Winston-Salem, NC). SAGA is fast becoming the premier genre fiction writing conference east of the Mississippi. With a concentration on genre writing (science fiction, fantasy, romance, mystery, thriller, horror, etc.), SAGA brings the master class-style presentation of a professional writers’ conference to commercial fiction, with presentations and workshops focused both on craft and on the business of writing. https://www.eventbrite.com/e/saga-2023-genre-fiction-writers-conference-tickets-349890049557

March 11, 2023: AWP Conference 2023 (Seattle, WA). The AWP Conference & Bookfair is the annual destination for writers, teachers, students, editors, and publishers of contemporary creative writing. It includes thousands of attendees, hundreds of events and bookfair exhibitors, and four days of essential literary conversation and celebration. The AWP Conference & Bookfair has always been a place of connection, reunion, and joy, and we are excited to see the writing community come together again in Seattle, Washington in 2023. https://www.awpwriter.org/awp_conference/

March 11, 2023: The 2023 Atlanta Writing Workshop (Atlanta, GA). The title of the Atlanta Writing Workshop is “How to Get Published.” It focuses on classes and advice intended to help you get your works published. https://atlantawritingworkshop.com/

March 17-18, 2023: Moravian Writers Conference (Bethlehem, PA). This conference (featuring in-person and online events) will explore writing about war and the veteran experience in today’s world. https://www.moravian.edu/writersconference

March 23-25, 2023: 54th Annual UND Writers Conference (Grand Forks, ND). Founded in 1970 and held every year since, the UND Writers Conference is a three-day event featuring six to eight authors annually ranging from Gwendolyn Brooks and August Wilson to Tommy Orange and Colson Whitehead. The UND Writers Conference is committed to community outreach, engagement, and finding ways to increase audience access to literature. https://und.edu/writers-conference/

March 25, 2023: Kentucky Writers Conference (Bowling Green, KY). Bestselling authors and educators participating in SOKY Book Fest will teach craft workshops about everything from plotting techniques to employing poetic language to getting published on Saturday, March 25. The Kentucky Writers Conference is made possible through the generous support of Dollar General. https://sokybookfest.org/programs/ky-writers-conference/

March 25-26, 2023: Let’s Just Write! An Uncommon Writers Conference (Chicago, IL). Let’s Just Write! An Uncommon Writers Conference was named one of the best conferences in the U.S. by The Writer Magazine two years in a row! Two days, twenty-plus presenters, workshops, sessions, panels…and more. https://www.chicagowrites.org/conference

March 30, 2023: Tampa Bay Publishing Conference (St. Petersburg, FL). The three-day conference includes authors sharing their personal publishing journeys and what they learned along the way, as well as panels tackling topics related to publishing and writing for poets, fiction writers, memoirists, and others. http://www.wordierthanthou.com/tampa-bay-publishing-conference-2021

March 29 – April 1, 2023: Blue Lake Christian Writers Conference (Andalusia, AL). At Blue Lake Christian Writers Retreat, you’ll experience the benefits of a large writers’ conference, but on a more personal level. Whether you’re a beginning or experienced writer, interested in fiction or nonfiction, our faculty of seasoned professionals can teach you how to improve your writing skills, market your work, and get published. https://bluelakecwr.com/

March 31 – April 4, 2023: Vision Christian Writers Conference (Felton, CA). The Vision Christian Writing Conference is the response to the devastating news that Mt. Hermon was ceasing their legacy 50-year writing conference at the beginning of the pandemic. https://vcwconf.com/

April 1-2, 2023: South Asian Literary Association Annual Conference (San Antonio, TX). In the 2023 annual meeting of SALA, we take seriously the call for collective action, coalition building and solidarity between Black and South Asian peoples across the world in the aftermath of Black Lives Matter and new awareness about anti-Asian racism. https://www.southasianliteraryassociation.org/

April 1-2, 2023: Write In The Springs – ACFW Colorado Springs Christian Writer’s Conference (Colorado Springs, CO). American Christian Fiction Writers, Colorado Springs Chapter, has offered an affordable conference experience for Christian writers annually since 2009. We invite you to join us at Glen Eyrie Castle in the foothills of Colorado Springs, Colorado, for an unforgettable weekend of teaching, fellowship and inspired writing, whether you are already an established author or just starting your journey to publication. https://allevents.in/colorado%20springs/write-in-the-springs-acfw-colorado-springs-christian-writers-conference/10000433110223337

April 13-15, 2023: Las Vegas Writers Conference (Las Vegas, NV). This year – and every year – the Las Vegas Writers Conference is dedicated to helping writers of all genres improve their craft, sharpen their business skills, and network with publishing professionals. Held each spring, this year’s conference will draw virtual attendees from around the world. Pitch sessions with literary agents and editors are included in the price of registration. Writers will have the opportunity for one-on-one mentoring sessions with faculty members and other published authors. https://lasvegaswritersconference.com/

April 13-17, 2023: Monterey Writers Retreat Conference (Pacific Grove, CA). Join us on the wondrously scenic and soothing Monterey Peninsula in Pacific Grove for the express purpose of working intimately with experienced author and agent professionals. Know that writers of every kind have journeyed for over a century to this location on the California west coast. They come in search of inspiration, individuality, purpose and vision, but more importantly, to share an understanding that art has preceded their arrival in the form of a brutally beautiful sea and windswept shore. https://montereywritersretreat.com/

April 14-15, 2023: 26th Annual Blue Ridge Writers’ Conference (Blue Ridge, GA). The Blue Ridge Writers Conference is a hidden gem tucked away at the tip of the blue ridge mountains. This year’s keynote speaker, Melissa Fay Green, is an award-winning nonfiction author. Green will be one of many professional authors taking part in discussions and panels at the event. https://www.blueridgewritersconference.com/registration-forms.html

April 20-22, 2023: NWG Annual Conference (Omaha, NE). The Nebraska Writers Guild offers three days of consultations, critique boot camps, and shop talk seminars. Appointments with literary agents like Kristina Slater are first-come, first-served, and have no extra cost. This conference is perfect for writers who would rather focus on intimate group or pair discussions rather than large panels. Workshops are capped to allow for in-depth discussion and a focus on networking without small talk. https://nebraskawriters.org/news-events/annual-events/annual-conference.html

April 22-23, 2023: International Conference on Linguistics and Literary Semantics ICLLS (Boston, MA). International Conference on Linguistics and Literary Semantics aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Linguistics and Literary Semantics. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered, and solutions adopted in the fields of Linguistics and Literary Semantics. https://waset.org/linguistics-and-literary-semantics-conference-in-april-2023-in-boston

April 27-30, 2023: 30th Annual Pikes Peak Writers Conference (Colorado Springs, CO). Pikes Peak Writers Conference will be held virtually this year. Writers can participate in workshops taught by subject matter experts and listen to keynote speakers. A 3-day fiction-writing conference for writers of all levels, indie and traditionally published, featuring a variety of craft and business workshops, acquiring editors/agents and well-known authors across a variety of genres. https://pikespeakwritersconference.com/

April 27-30, 2023: The Chanticleer Authors Conference (Bellingham, WA). What makes the Chanticleer Author Conferences so special? Most importantly, the attendees! You are what makes this conference so special. Learning from the experts – Learn from the Best! Learning from each other and Networking and making new friends and connections. https://www.chantireviews.com/chanticleer-conference/

April 28-30, 2023: Sonoma Valley Author’s Festival 2023 (Sonoma, CA). 2023 will be the Sonoma Valley Authors Festival’s 6th annual three-day weekend. Featuring an influential array of authors and speakers at the Fairmont Sonoma Mission Inn & Spa, the event sold out all 400 hundred passes in 2022. The same response is anticipated for the event to be held April 28-30, 2023. https://www.sonomavalley.com/event/sonoma-valley-authors-festival-2023/16709/

April 29, 2023: The 2023 Michigan Writing Workshop (Detroit, MI). At this writers’ conference, participants will enjoy a day of intense instruction on how to get their works published. https://michiganwritingworkshop.com/

April 29, 2023: Atlanta Self-Publishing Conference (Atlanta, GA). They offer the Atlanta Self-Publishing Conference annually for authors who are interested in self-publishing or who have self-published and want to get the most out of their publishing business. https://atlantawritersclub.org/aspc/

April 2023: Muse and the Marketplace (Boston, MA). It will include goal setting, small cohorts of writer friends and those working in your genre, and 70 sessions given by excellent guest authors on the craft of the novel, memoir, poetry, and more, plus sessions on navigating the publishing world led by premiere literary agents, editors, publicists, and more. https://museandthemarketplace.com/muse-2023/

May 4, 2023: 2023 OWFI Writers Conference (Oklahoma City, OK). Founded in 1968, the Oklahoma Writers’ Federation, Inc. (OWFI) is a non‑profit federation of writers’ groups dedicated to promoting higher standards for the written word. We believe that the literary profession has come of age and merits a fair share of the critical acclaim so generously lavished on other worthwhile arts. OWFI shall seek to coordinate and encourage professional writing within and without its organization and promote the recognition of outstanding contributions to the written language. https://www.owfi.org/

May 5-6, 2023: Lakefly Writers Conference, (Oshkosh, WI). EVERYONE HAS A STORY! Come to the Oshkosh Premier Waterfront Hotel and Convention Center for a two-day conference. They offer workshops on the craft and business of writing designed to inspire and guide your creative journey. https://lakeflywriters.org/

May 12-13, 2023. 10th Annual Washington Writers Conference, (Rockville, MD). You will be able to choose from a pool of roughly 20 literary agents. Once we have the full slate set, registrants will be sent a link where you can make your selections; agent bios will be available on www.wirobooks.com. https://wirobooks.regfox.com/2023-washington-writers-conference

May 13-16, 2023. Kachemak Bay Writers Conference (Homer, AK). The Kachemak Bay Writers’ Conference has been the place where writers from Alaska and beyond come together to create community and learn how to be better writers. https://writersconf.kpc.alaska.edu/

May 14-17, 2023: Technical Communication Summit (Atlanta, GA). The STC Summit makes technical communication come to life like no other event. Every year, technical communicators gather together to: Learn! Attend educational sessions on numerous topics with a variety of formats and experience levels. Hear from industry experts, well-known authors, and inspiring new voices to upgrade your skill sets and bring best practices back to your workplace. https://summit.stc.org/

May 18-21, 2023: Looking Glass Rock Writers Conference (Brevard, NC). Exploring the theme “A Sense of Place,” small select groups of conference attendees experience working under the guidance of notable writers. Founded in 2016 as a partnership between the Transylvania County Library and Brevard College, the annual conference consists of writing workshops for select participants and public readings by the workshop leaders free to the community. https://www.lgrwc.org/

May 24-30, 2023: TWH Maine Mini MFA All-Fiction Writers Conference (Boothbay Harbor, ME). The Writer’s Hotel Maine “Mini MFA” is a unique, hybrid, comprehensive writing program. Our programming includes our TWH two-editor pre-conference Team Reading and our conference, to be held IN-PERSON this year from May 24-30, 2023. TWH will be at the Spruce Point Inn Resort and Spa in Boothbay Harbor, Maine! https://www.writershotel.com/twh-maine-mini-mfa-all-fiction-conference-2023

May 25-27, 2022: 2023 Writing Heights Writers Conference (Fort Collins, CO). Effective January 1, 2023, NCW will be doing business as Writing Heights Writers Association. Since 2007, they have provided support and encouragement to writers of all levels and genres in Northern Colorado and beyond. Through monthly meetings, classes, networking & social events, the annual conference, the monthly newsletter and annual retreat, WHWA helps writers navigate their way to success. https://www.writingheights.com/page/conference

May 2023: ASJA Annual Conference (Virtual). With more than 900 members, ASJA stands as the country’s leading and most prestigious association of successful journalists, authors, and nonfiction and literary nonfiction writers, and we’ve never had a better time to talk about collaboration and networking. https://www.asja.org/events-overview/

May 5-6, 2023: Atlanta Writers Conference (Atlanta, GA). The Atlanta Writers Conference offers one-on-one manuscript sample critiques, pitch sessions, and workshops. On Friday, May 5 and Saturday, May 6, 2023, the Atlanta Writers Club will present its 28th Atlanta Writers Conference, in-person at the Westin Atlanta Airport Hotel. We will now only offer a virtual option for critique and pitch meetings with the agents and editors, due to the ever-increasing expense of the audio-visual equipment and personnel involved and the ever-dwindling number of virtual participants. https://atlantawritersconference.com/

May 11-13, 2023: Storymakers Conference (Provo, UT). The Storymakers Conference will consist of various classes that cover various topics such as cover design, marketing, creating a writing business, and the nuts and bolts of screenwriting. The Storymakers conference features over a hundred classes geared toward aspiring and established writers alike, taught by some of the best presenters in the publishing industry. https://storymakersguild.org/storymakers-conference/

June 09-11, 2023: Between the Pages Writers Conference (Springfield, MO). Springfield Writer’s Guild, Sleuths’ Ink, and Ozarks Romance Authors are pleased to present the second annual Between the Pages Writers Con, June 9-11, 2023. Join us for an exciting lineup of guest speakers, workshops, and the opportunity to network with industry professionals. https://btpwriterscon.com/

June 12-16, 2023: Writing and Illustrating for Young Readers Conference (Draper, UT). A #kidlit writing conference that “Turns more writers into authors than any other conference of its kind.” https://www.facebook.com/wifyr

June 14-17, 2023: Write-to-Publish Conference (Wheaton, IL). Since 1971, Write-to-Publish has been training, inspiring and encouraging writers like you, connecting them with editors to help them improve their craft, with publishers who are looking for good books to publish, and with literary agents who can represent them. https://writetopublish.com/

June 20-25, 2023: Minnesota Northwoods Writers Conference (Bemidji, MN). The Minnesota Northwoods Writers Conference has given hundreds of participants from Minnesota and across the United States the opportunity to work closely with award-winning faculty. We offer a range of scholarships to support emerging writers, important voices, and community leaders. This writing conference is full of workshops, Q&A sessions, panel talks. https://www.northwoodswriters.org/

June 21-25, 2023: St. Davids Christian Writers’ Conference (Meadville, PA). St. Davids is special. They’re an intimate gathering of writers that provides an opportunity to build a network, not by exchanging business cards in a busy hallway. Here they connect, like real people – laughing over lunch, chatting about their projects in the lounge, or giving their elevator pitch in genre group meetings. Writing is a different beast with the digital world but connecting with people is still done face to face. http://stdavidswriters.com/

June 22-24, 2023: Jackson Hole Writers Conference (Jackson, WY). The annual Jackson Hole Writers Conference brings top agents, editors and authors together each June for a celebration of the craft of writing. https://jhwriters.org/

June 22-25, 2023: Computers and Writing Conference (Davis, CA). The conference itself will, in fact, be a hybrid experience, intentionally designed to bridge online and on-site experiences. In engaging with a hybridized experience, us, we’ll explore an expansive range of questions about the goals and purposes of hybridity. Who does hybridity benefit? And what do we strive to accomplish by engaging in explicitly hybrid ways both within and beyond the classroom? https://cwcon2023.ucdavis.edu/

June 28 – July 2, 2023: GCLS Annual Conference (Denver, CO). The GCLS’s annual conference is the premier literary event for both authors and readers. The event brings together readers, fans, writers, editors and publishers to celebrate women-loving-women and sapphic literature. https://www.goldencrownliterarysociety.org/2023-annual-conference

July 13-16, 2023: Readercon 32 Conference (Quincy, MA). Although Readercon is modeled on “science fiction conventions,” we have no art show, no costumes, no gaming, and almost no media. Instead, Readercon features a near-total focus on the written word. In many years the list of Readercon guests rivals or surpasses that of the Worldcon in quality. Readercon is the only small convention regularly attended by such giants of imaginative literature as Samuel R. Delany, Ellen Datlow, Amal El-Mohtar, John Crowley, Greer Gilman, and Catherynne M. Valente. https://readercon.org/

July 14-16, 2023: Imaginarium (Louisville, KY). Join bestselling fantasy authors, Michael Williams and Tim Waggoner, at Imaginarium 2022! More than 130 panels will be taking place during this three-day celebration of storytelling. This event is more than your typical conference. It’s also a film festival, gaming tournament, Comicon convention, and a book fair! Imaginarium prides itself on being family-friendly with something for everyone. Kids 12 and under can attend for free! https://www.entertheimaginarium.com/

July 16-22, 2023: Port Townsend Writers Conference (Port Townsend, WA). The Port Townsend Writers Conference will feature guided free writes as well as readings and lectures by contemporary writers in the heart of the Pacific Northwest. In 2023, Centrum’s writing programs will offer participants vital support for the creation and revision of new and existing work from PTWC Artistic Curator Gary Copeland Lilley and award-winning faculty (listed alphabetically) Kim Addonizio, Quenton Baker, Elizabeth Colen, Alice Derry, ​Melissa Febos, CMarie Fuhrman, Tess Gallagher, Jennifer Givhan, Derrick Harriell, Arna Bontemps Hemenway, Brandon Hobson, Ravi Howard, Sasha LaPointe, ​Sam Ligon, Rena Priest, Sebastian Matthews, Laura Read, Anastacia Reneé, Shawn Vestal, and Kristen Millares Young. https://centrum.org/the-port-townsend-writers-conference/

July 19-22, 2023: Romance Writers of America Conference (Anaheim, CA). RWA works to support the efforts of its members to earn a living, to make a full-time career out of writing romance – or a part-time one that generously supplements their main income. https://www.rwa.org/conference

July 22-25, 2023: Sun Valley Writers’ Conference (Sun Valley, ID). The Sun Valley Writers’ Conference (SVWC) began with a conversation among four friends – journalist Reva B. Tooley, Sun Valley Community School leaders Jon and Leslie Maksik, and venture capitalist Gordon Russell, who sat around a kitchen table in 1994 and fantasized about starting a writers’ conference. One year later, SVWC held its first event in a tent at Sun Valley Community School, featuring 12 writers, 108 attendees, and an opening talk by Pulitzer Prize-winning journalist, David Halberstam. https://svwc.com/

July 30 – August 4, 2023: Napa Valley Writers Conference (Napa, CA). Since 1981, the Napa Valley Writers’ Conference has provided literary fellowship and a craft-focused experience among the foothills and vineyards that have made this region famous. http://www.napawritersconference.org/

August 2-6, 2023: Willamette Writers Conference (Portland, OR). Willamette Writers is the largest writers’ organization in the Pacific Northwest. Writers of all genres and at all stages of their careers come to our meetings, annual conference, and workshops to connect with their community, develop their craft, and advance their career. https://willamettewriters.org/

August 3-5, 2023: Mendocino Coast Writers Conference (Mendocino, CA). The Mendocino Coast Writers’ Conference is a vibrant gathering that offers morning workshops in a wide range of genres. Afternoons are packed with craft seminars, panels, one-on-one consultations, and open mics; and every evening offers an opportunity to enjoy the camaraderie and connection that make this conference, in the words of one participant, “life changing.” At this conference, writers can participate in morning workshops that are related to various genres. https://mcwc.org/

August 3-6, 2023. The 60th Cape Cod Writers Center Conference (Barnstable, MA). The Cape Cod Writers Center is committed to assisting published and aspiring writers of all genres, abilities and ages to develop their writing skills and learn the business of editing, publishing and promotion. https://capecodwriterscenter.org/conference-2/

August 4-6, 2023: Advanced Speakers & Writers Conference (AWSA). AWSA is a special fellowship of over 800 Christian women. We are professional authors, entertainers, publishers and speakers who encourage and train one another. https://awsa.com/

August 4-6, 2023: Greater Los Angeles Writers Conference (Culiver City, CA). Learn how to take your writing to the next level at the Annual Greater Los Angeles Writers Conference. AGLAWC offers everything you need to advance your writing career creatively and professionally. Gain invaluable tips to improve your craft, explore publishing options and learn how to establish a sustainable career—all while being inspired by successful authors and your fellow attendees. It is a great opportunity to receive educational and inspirational guidance from a wealth of literary agents, veteran educators, industry professionals, professional editors, and publishers in the craft and business of writing fiction, nonfiction, plus screenwriting taught by Hollywood veterans. http://www.wcwriters.com/aglawc/

August 7–13, 2023: 28th Annual Postgraduate Writers’ Conference (Montpelier, VT). VCFA’s annual Postgraduate Writers’ Conference is a haven for serious, emerging practitioners seeking to connect, recharge, and lift their process and craft to new levels. https://vcfa.edu/postgraduate-writers-conference/

August 17-20, 2023: 2023 Killer Nashville International Writers’ Conference (Franklin, TN). Killer Nashville is the premier forum for all genres incorporating mystery, thriller, or suspense elements; learn, present, meet agents & editors, sign books, mingle with forensic experts, and network. Writers who attend the Killer Nashville Writers Conference can expect writing workshops, pitch sessions, panel discussions, author signings, and a book fair. https://www.killernashville.com/

August 24-27, 2023: American Christian Fiction Writers Conference St. Louis (St. Louis, MO). If you’ve attended an ACFW conference before, you understand what the excitement’s about. Each year, hundreds of veteran authors and those just learning the craft of Christian fiction gather in a setting like this to hear skilled instructors, inspiring keynoters…to gain from the insights of industry professionals…to interact with other writers…and to present their ideas to agents and editors looking for stories like theirs, or to mentors who can help them move forward in their writing career. If you write Christian fiction—or want to learn how—the ACFW conference is an investment worth making. We hope you’ll join us on this exciting journey, taking a major step forward in your writing career. ACFW, the Voice of Christian Fiction. https://acfw.com/acfw-conference/

September 8-10, 2023: Colorado Gold Writers Conference (Denver, CO).  They want to help you “lift up and lift off” your writing career at 2023’s Colorado Gold Writers Conference with a smashing line-up of keynotes, super-star agents (including for film adaptation), workshops for a variety of topics and genres, and networking galore. (Did someone say Bar-con?). https://rmfw.org/conference-2023/

October 12-14, 2023: Ozarks Creative Writers Conference (Eureka Springs, AR). This conference is for new, emerging, and accomplished writers focusing on the craft of writing, further developing skills, as well as stimulating and encouraging participants. OCW also focuses on opportunities for the participants to interact with editors, agents, and publishers. https://www.ozarkcreativewriters.com/

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Take a little working vacation and hit some writers’ conferences. Make it a priority to sign up for one in the coming weeks and months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How the New York Times Selects Books for Review for 2023

How the New York Times Selects Books for Review

New Behind-the-Scenes Story by FOX-5 NY Sheds Light on the Meticulous Process

by Scott Lorenz
Westwind Communications

As a book publicist, I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling author. One way to do it is to get reviewed by the New York Times Book Review. This is no surprise as the New York Times Book Review is one of the most prominent book review publications out there. It’s a weekly paper magazine that comes with the Sunday New York Times, which has a circulation of 1.5 million. A one-fifth page ad in the Book Review will cost a whopping $8,830 for small presses. You can expect to dish out even more if you’re a major publisher. Check out the 2020 rate sheet here.

If your book gets reviewed by the New York Times Book Review, you’re almost guaranteed an increase in sales and publicity. So, how does the New York Times Book Review select books to review? Good question! Pamela Paul, who’s been the New York Times Book Review editor since 2013 sat down with FOX 5 NY to shed some light on this very common question. Check out the terrific story here.

“We love the publishing industry and we support what they do, but really we are here for readers.” Pamela Paul, Editor, NY Times Book Review

She explained that the New York Times receives hundreds of books that would like to get reviewed each day. Believe it or not, all the books, except for self-published books, receive some kind of look by a staff of critics and freelance reviewers. The type of look each book gets, however, varies. While one book’s look lasts a few seconds, another book gets read cover to cover.

“Only 1% of all the books we receive make the cut. We’re always on the lookout for new and interesting voices. Since we view books as a form of art, we strive to recognize innovation and diversity,” Paul explains.

Paul was asked whether critics ever get tired of looking at books. “The kind of people that work at the Book Review are always excited to check out a book. They really love books and are doing exactly what they want to be doing,” she says.

All NY Times book reviews are fact-checked for accuracy. Paul states that fact-checking is very important for them because while you can disagree with a book review, you shouldn’t distrust it. Once the reviews are fact-checked, copy editors write headlines, credits, and more before the review goes to press.

You can see that the New York Times Book Review is run by people who love books and why they take extra care to make sure what they recommend is worthy of their audience’s time. That’s why a mention in the NY Times Book Review is so powerful. Keep up with their latest reviews by following Pamela Paul on Twitter at: @PamelaPaulNYT

From the NY Times Website:

During the Covid-19 pandemic, The New York Times Book Review is operating remotely and will accept physical submissions by request only. If you wish to submit a book for review consideration, please email a PDF of the galley at least three months prior to scheduled publication to [email protected] Include the publication date and any related press materials, along with links to NetGalley or Edelweiss if applicable. Due to the volume of books we receive, we cannot respond to individual requests about our plans for coverage. Thank you.

When things return to normal, if you would like to have your book considered for review, please send it to:
Editor
The New York Times Book Review
229 W. 43rd Street
New York, New York 10036
If you are sending a children’s book, please send it to the attention of the Children’s Book Editor.

The Bottom Line: While earning a spot on the New York Times Book Review is no easy feat, it’s not impossible. As long as your book has a unique twist, is well crafted, has an important message, or a new voice that must be heard, it stands a chance and is certainly worth sending in.

Final Recommendation: Watch the FOX-5 NY piece a few more times so you can really understand what the NY Times wants. https://www.fox5ny.com/news/a-day-in-the-life-inside-the-ny-times-book-review-process

You can also watch an hour-long interview with C-SPAN’s Book TV and  New York Times Book Review editor Pamela Paul from 2015. https://www.c-span.org/video/?326362-1/tour-new-york-times-book-review

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Top 27 Author Websites in 2023 Compiled by Book Publicist Scott Lorenz

Need a website for your book? Contact Scott Lorenz today!

By Scott Lorenz
Westwind Communications

Your author website is a critical element for the promotion of your books. It’s where people turn to learn more about who you are and what you have to offer. Therefore, it’s important your website provides visitors what they are looking for… information about YOU, YOUR book and how to buy it. Don’t make people click on ten links to get to the buy button!

Key elements of an effective author website include:

  1. Book Cover
  2. Author Headshot
  3. Blurbs from Reviewers
  4. Book Trailer
  5. Buy Buttons to Amazon, Barnes and Noble, etc.
  6. Excerpts or Quotes from the book
  7. Media Clips & Logos
  8. Book Awards
  9. Your Backlist of Books
  10. Option to sign up for your mailing list

If you’d like to create an attractive website that builds your brand and promotes your books, it’s a good idea to explore current author sites and ‘benchmark’ against them. Why reinvent the wheel right?  They can give you some inspiration and help you take the right steps toward the ideal online presence. Here’s a list I’ve compiled of the ‘Top 25’ author sites for your review. Let me know what you think. If you know of an author website to add to the list tell me in the comments section below.

1. James Patterson

James Patterson

James Patterson can afford to pay just about anything for his web design so what exactly is he doing? Take a look and find out for yourself. Fortunately, he has a mailing list you’re welcome to join. You can also tweet out all his books and check out his latest trailers.

2. Anthony Horowitz

Anthony Horowitz

When it comes to color, Anthony Horowitz nailed it. He was strategic about the colors he used. As you can see, the rustic orange highlights his top-selling books. Horowitz also displayed his Twitter handle prominently so you can follow him easily.

3. Colleen Coble

Colleen Coble

You can’t go wrong with a website layout like the one on Colleen Coble’s site. It boasts a clean look with features like a newsletter signup as well as designated pages for her current lineup of books, latest releases, and media coverage.

4. Tony Robbins

Tony Robbins

Tony Robbins’ website is catchy and compelling thanks to the emphasis on his tagline. From the moment you visit it, you want to “Ignite. Achieve. Excel.” His website makes it clear that his coaching services have the potential to change your life.

5. Jay Shetty

Jay Shetty

Jay Shetty’s website promotes his offerings which include his podcast and courses. It also highlights his impressive media coverage. Once you visit his website, you’ll know right away that he was featured on The Today Show, Red Table Talk, World Mental Health Day, and many others.

6. Malcolm Gladwell

Malcolm Gladwell

Malcolm Gladwell has a clean website that draws attention to one of his top books, “The Bomber Mafia.” The “Learn More” tab directs site visitors to take the next step and buy the book on places like Amazon and Apple Books.

7. Stephen King

Stephen King

In addition to the attractive design, Stephen King’s website features an informative frequently asked questions page (FAQ). Visitors can go there to find out why he became a writer, where he gets his ideas, and more.

8. Emma Davies

Emma Davies

When you go to Emma Davies’ website, you’re sure to notice the turquoise color scheme as it really stands out. There’s also a great picture of her as well as a welcome message that directs visitors to her social media outlets and contact page.

9. Daniel Gibbs

Daniel Gibbs

Daniel Gibbs knew what he was doing when he requested an interactive website. Visitors can enjoy a variety of unique pages like the map page, ship schematics page, timeline page, and robust universe encyclopedia.

10. Jonathan Fields

Jonathan Fields

There’s no denying that the close up of Jonathan Fields’ face catches your attention. His website also features a one-of-a-kind email signup that you’ll be directed to join if you state that you “totally agree” and love discovering stories and ideas that inspire you.

11. Henry Neff

Henry Neff

Henry Neff’s social media profiles stand out and draw visitors to become a follower or fan. Additionally, his website boasts a robust “About Henry” section with his biography, events, press and interviews, and school visits.

12. Kelly Minter

Kelly Minter

Kelly Minter’s website has a lovely picture of her and clearly conveys who she is: an author, speaker, and musician. We love the easy access to her bible study and email signup that lures visitors in with a free download.

13. Timothy Keller

Timothy Keller

Timothy Keller’s website is focused on one of his famous quotes and directs visitors to his bio. The top navigation is simple and only features four links: bio, books, sermons, and blog. His black, white, and red color scheme is also easy on the eyes.

14. Karen Kingsbury

Karen Kingsbury

Karen Kingsbury’s website is designed to get visitors to buy her New York Times bestselling book, A Distant Shore. Once you visit it, it becomes quite clear that she wants you to order it as soon as possible.

15. Julie Orringer

Julie Orringer

Julie Orringer’s website has dedicated pages on each of her books, which revolve around the experience of Jewish characters during World War II and current times. Each page includes a description of the book, reviews, and links that direct visitors to make a purchase.

16. Nicole Krauss

Nicole Krauss

Nicole Krauss’ website is unique in that the navigation is on the left rather than top of the home page. It also features pages that focus on each of her books about Jewish history, themes of identity, and family connections.

17. Janet Evanovich

Janet Evanovich

My wife loves Janet Evanovich and has read all of her books. On Janet’s website, her book “Game On” steals the show. The dark background really allows it to stand out. We also love the social media icons on the top left and subscribe button on the top right.

18. Michael Connelly

Michael Connelly

Michael Connelly’s website features a compelling about section that does a great job highlighting his key accomplishments. There’s also a space that gets visitors excited for his upcoming releases and dedicated pages for events he’ll be attending and podcasts he’s participated in.

19. Nora Roberts

Nora Roberts

Nora Roberts’ website has a rotating banner that draws attention to the various books she’s written. The books section is quite robust as it includes a release schedule, details on every book she’s written, and a printable full book list.

20. Jodi Picoult

Jodi Picoult

Jodi Picoult’s website is simple yet compelling. The white background makes the teal social media icons and lovely picture of her stand out. Her site also includes unique pages for all her books, each featuring a synopsis and video.

21. Brandon Sanderson

Brandon Sanderson

Brandon Sanderson’s website focuses on his latest book and gives visitors a status update on his projects. In addition, there’s a regularly updated blog and online library with sample chapters, free fiction, and annotations.

22. James Clear

James Clear

James Clear’s website is all about his top book, Atomic Habits. It allows visitors to download the first chapter for free in the hopes of luring them in to purchase a copy and keep reading. Visitors can also subscribe to his weekly newsletter.

23. JK Rowling

JK Rowling

JK Rowling’s website revolves around her new children’s book, The Christmas Pig, visitors will find her signature at the very top as well as a great picture of her. There’s also an ‘Answers’ page where JK Rowling answers common questions about herself.

24. Gary Vaynerchuk

Gary Vaynerchuk

Gary Vaynerchuk’s website is a simple black and white color scheme. The large text about his book, Crushing It really stands out. His website also includes a link to learn more about VeeFriends, his collection of non-fungible tokens (NFTs).

25. Tim Ferriss

Tim Ferriss

Tim Ferriss’ website was definitely created with a lot of thought and strategy. He owns the phrase ‘FOUR HOUR’ as he is the author of The Four Hour Workweek, The Four Hour Chef and others with Four Hour in the title. There’s a great picture of him outside and an embedded recording of the latest episode of his show. The search box and teal callouts that showcase his greatness are other great additions. But, content is king and there’s plenty of it on his website/blog.

26. Savi Sharma

Savi Sharma

Savi Sharma’s website features a bright background and an attractive picture of her. We love the media mentions at the bottom as well as the story of how she became a writer. Her website also encourages visitors to follow her on Instagram thanks to the icon on the upper right hand corner.

27. Michael Grumley

Michael Grumley

Michael Grumley’s website has a “Next Book Meter” to show visitors how far he is into his next book. It also treats them with a free ebook and shares information about how they can support St. Jude’s Research Hospital by buying his books.

The Bottom Line: When you design your author website, there’s no need to reinvent the wheel. Take a look at other author websites to get an idea of what you like and what type of layout and features would work best for your particular goals.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Jewish Book Fairs and Festivals for 2023

Jewish Book Fairs and Festivals

By Scott Lorenz
Westwind Communications

Book festivals and fairs are held year-round all over the world. As a book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from websites and book trailers to social networks like Facebook, Twitter and YouTube. While these are excellent tools when used properly, authors should never overlook opportunities to meet the reading public face-to-face.

Consider visiting some of these Jewish book fairs and festivals

If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting some of these Jewish book fairs and festivals.

Cherie Smith JCC Jewish Book Festival will occur on February 11-16, 2023, in Vancouver, BC. There will be author talks and Q&As. This event usually attracts over 5,000 people of all ages. For more details, call 604-257-5156 or email [email protected]. You can also click here.

​​London International Literacy Festival’s Jewish Book Week will occur February 26 – March 6, 2023, in London. It will feature Jewish writers and themes and a number of interesting discussions. Click here for more details.

CJE Jewish Book Festival will occur March 18 – 26, 2023, The Center for Jewish Education presents Charlotte’s second annual Jewish Book Festival. Click here for more details.

Mark your calendars for the annual Berrin Family Book Festival of Alper JCC Miami—featuring 40+ renowned authors beginning in September each year. Whether you’re a book lover or simply interested in hearing from names synonymous with pop culture and bestsellers, there’s an event for everyone. October 25, 2022 – April 24, 2023. Click here for more details.

Greater Naples Jewish Book Festival will be held from November 1, 2022, to March 22, 2023, in-person in Naples and on Zoom. It will include a wide array of genres and author presentations. For further details, call (239) 263-4205, email [email protected] or click here.

Mandel JCC in Beachwood, Ohio will be celebrating the 23rd Annual Festival of Jewish Books & Authors from November 9, 2022, to March 19, 2023. Stay tuned for details and a full listing of authors, which will be announced this month! For information please contact (216) 831-0700. Please check here for announcements.

Jewish Book Council’s Jewish Book Month will be held 30 days prior to Hanukkah. This is an annual event on the American Jewish calendar dedicated to the celebration of Jewish books. The Jewish Book Council has about 120 mem­ber orga­ni­za­tions across North Amer­i­ca, includ­ing JCCs, syn­a­gogues, Hil­lels, Jew­ish Fed­er­a­tions, and cul­tur­al cen­ters. Please click here for more details.

Its network organizes over 1,300 virtual and in-person pro­grams for its mem­ber sites. These include special programs for children and families, cooking demos and discussions about food and Jewish identity with cookbook authors, Yom HaShoah pro­gram­s with authors of recent Holo­caust mem­oirs, fic­tion, and his­to­ry, and events with LGBTQ+ activist authors. There are also intimate book clubs and salon experiences, mindfulness workshops, and so much more.

I think the Jewish Book Council is a terrific resource for Jewish authors. The services offered are extremely valuable and worth every penny. This is “MUST DO” for Jewish authors. Click here to review the guidelines for participating.

JCC Dallas will host the Dallas Jewish Bookfest on January 26, 2023 – March 22, 2023. For more information, please email [email protected] or click here. The mission of BookFest is to celebrate the written word brought to us by Jewish authors and books with Jewish content. Each year we seek the very best authors and books to provide a window to the Jewish experience and give our community members the opportunity to engage with the person behind the book while discovering what inspires the author in his or her creative work.

Gordon JCC’s Nashville Jewish Book Series will take place until May 2023 in Nashville, TN. It features books that revolve around Jewish themes and topics plus books that are written from a Jewish point of view. Click here for further information.

Marcus JCC Atlanta’s 22nd Edition of the Book Festival of the MJCCA will be held January 2023 to June 2023. For 20 successful years, the Book Festival of the MJCCA has provided our community with a literary extravaganza featuring an exciting lineup of the year’s most exceptional authors, speakers, and celebrities. Please join thousands of your fellow book lovers to listen, meet, and interact with your favorite authors in a variety of forums, including author meet-and-greets, book signings, a community read, and panel discussions. Click here for more details.

JCC of Metro Detroit’s 71st Annual Jewish Book Fair will be held November 1 – 13 2023. At this event, fabulous authors from all over the world will present their books. For further information, email [email protected] or visit jccdet.org.

St. Louis JCC’s 44th Annual St. Louis Jewish Book Festival in St. Louis will be January 17, 2023, to March 27, 2023. All author events take place at the Staenberg Family Complex unless otherwise noted. For more information, please visit their website.

Jewish Community Center of Greater Ann Arbor is hosting an event November 6-18, 2023. Contact the Welcome Desk at (734) 971-0990 for more information. You can also click here.

United Jewish Federation of Tidewater & the Simon Family JCC’s Lee and Bernard Jaffe Family Jewish Book Festival will take place throughout 2023 in Virginia Beach. For further details, contact Jill Grossman at 757-965-6137 or [email protected]. You can also click here.

Book fairs typically seek out guest speakers. By volunteering to speak at a Jewish book fair, you will pique the interest of new readers, promote your book, and potentially gain a few new fans. Additionally, you can add the speaking appearance to your resume. Be sure to plan ahead because book fairs, speaking engagements and readings are all planned months in advance. For a complete list of book fairs and festivals visit book-marketing-expert.com

The Bottom Line: Reach out to the Jewish community and attend a book fair! You will be happy you did.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


20 Inspirational Author Quotes About Writing

20 Inspirational Author Quotes About Writing

By Scott Lorenz
Westwind Communications

If you’re an aspiring author in search of the secrets to success, it only makes sense to ask those who have achieved it. After all, they’ve been in your shoes.

While you may not be able to speak to successful authors directly, you can read their quotes.  I’ve done the heavy lifting for you and compiled these 20 quotes about writing, which are sure to inspire and intrigue you.

1. “You can’t wait for inspiration. You have to go after it with a club.” – Jack London

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2. “All a writer needs is talent and ink.” – J.K. Rowling

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3. “The scariest moment is always just before you start.” – Stephen King

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4. “Nobody buys a book that they don’t pick up.” – James Patterson

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5. “You see a lot of young writers who have interesting ideas and a certain skill with words, but their story is not a story … it’s more of a vignette.” – George R.R. Martin

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6. “No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” – Robert Frost

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7. “If you have no critics, you’ll likely have no success.” – Malcolm X

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8. “You can make anything by writing.”  – C.S. Lewis

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9. “Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” – Larry L. King

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10. “I don’t need an alarm clock. My ideas wake me.” – Ray Bradbury

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11. “In order to write about life first you must live it.” – Ernest Hemingway

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12. “Character is plot, plot is character.” – F. Scott Fitzgerald

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13. “Write what should not be forgotten.” – Isabel Allende

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14. “If you don’t see the book you want on the shelf, write it.” – Beverly Cleary

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15. “I know nothing in the world that has as much power as a word. Sometimes I write one, and I look at it, until it begins to shine.” – Emily Dickinson

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16. “Write about the emotions you fear the most.” – Laurie Halse Anderson

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17. “Almost all good writing begins with terrible first efforts. You need to start somewhere.” – Anne Lamott

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18. “You can always edit a bad page. You can’t edit a blank page.” – Jodi Picoult

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19. “Done is better than perfect.” – Sheryl Sandberg

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20. “Never trust anyone who has not brought a book with them.” – Lemony Snicket (aka Daniel Handler)

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The Bottom Line: Take these quotes and use them to push you forward. Remember, success as an author doesn’t happen overnight. It takes a great deal of dedication, passion, and hard work.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors: Don’t Let a Rejection Letter Get You Down!

Authors: Don’t Let a Rejection Letter Get You Down

By Scott Lorenz
Westwind Book Marketing

Getting a rejection letter hurt. I know because I deal with authors all the time, and I have seen first-hand how it can take its toll on the confidence and motivation of an author.

The harsh truth is most writers will face some form of rejection throughout their writing career, and even some of the greatest writers of our time had to deal with rejection letters.

A list of well-known authors who were rejected by publishers

I have put together a list of well-known authors who were rejected by publishers but went on to become immensely successful. Some of the names on this list may really surprise you.

1. J. K. Rowling:

A few years ago, J.K. Rowling posted rejection letters on Twitter that she received for her first novel, ‘The Cuckoo’s Calling’, a book written under her pseudonym, Robert Galbraith. “I wasn’t going to give up until every single publisher turned me down, but I often feared that would happen,” says Rowling. The book was eventually published and the author then went on to write ‘Harry Potter and the Philosopher’s Stone’, which was also initially rejected, this time by 12 publishers. When the book was finally published, however, it sold more than 120 million copies. The famous Harry Potter series has now sold more than 500 million copies worldwide, becoming the best-selling series of all time!

2. Stephen King:

Stephen King was told: “We are not interested in science fiction which deals with negative utopias. They do not sell.” for his book debut novel ‘Carrie’, which was rejected by 30 publishers. Later in his career, these rejections would inspire him to write some of his best-selling works. In his book ‘On Writing’, Stephen King says he pinned every single rejection letter he had received to his wall with a nail, “By the time I was fourteen, the nail in my wall would no longer support the weight of the rejection slips impaled upon it. I replaced the nail with a spike and went on writing.” Today, the best-selling author has published 63 books and sold more than 350 million copies.

3. Vladimir Nabokov:

Over a five-year period, forty editors declined the offer to publish ‘Lolita’. In his bookThe Making of a Bestseller’, Arthur T Vanderbilt mentions that one publisher said to Vladimir: “I recommend that it be buried under a stone for a thousand years.” Yet when the book was eventually published it became a literary sensation.

4. Jack Canfield:

Canfield’s book, “Chicken Soup for the Soul” got rejected by 144 publishers! The book went on to become a bestseller. As of date, the series has sold more than 500 million books. Canfield said: “If we had given up after 100 publishers, I likely would not be where I am now. I encourage you to reject rejection. If someone says no, just say NEXT!”.

5. Dr Seuss:

For his first story, ‘And to think I saw it on Mulberry street’, Dr Seuss was rejected by 27 publishers. “Too different from other juveniles on the market to warrant its selling”, one letter said. Luckily, the author did not give up and continued to write. Today, his books have made over 300 million sales, and the author is considered one of the best-selling fiction authors of all time.

It is easy for writers to wallow in self-doubt and pity after receiving rejection letters from publishers or agents. That fear can be powerful, and it can deter writers from doing what they love. Sometimes, it can even be the reason they give up on their writing dreams altogether. I hope this list can help inspire you to keep writing and not give up.

It’s also easy to forget that writing a book is an incredible accomplishment, and the undertaking itself deserves great commendation. Receiving rejection letters doesn’t mean your book has failed or that it won’t succeed. Fortunately, there are steps you can take to improve the chances of your book becoming successful. If you have finished writing your book, make sure it’s properly edited and proofread before sending it out to publishers. Editing, copyediting, and proofreading can truly make your book shine.

Once your book has finished the editing stage, the next step is to market it appropriately. This stage can prove pivotal for success. Check out my article on how you can generate buzz around your book to help your book get the attention it deserves. Another important element of book marketing that is overlooked at times is the author website. I have previously compiled a list of top author websites which you can use as inspiration to design your own.

The Bottom Line: Receiving a rejection letter shouldn’t be the reason you give up on your writing dreams. Be inspired by the successful authors above who used rejection as fuel to keep going.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How to Get Your Book Adapted into a Screenplay

How to Get Your Book Adapted into a Screenplay

By Scott Lorenz
Westwind Book Marketing

Most authors hope that one day their book will be adapted into a movie or a series on Netflix or HBO. I’ve never met an author who could not envision their book on the big screen. As a book publicist, I’ve worked with authors whose book was optioned by Hollywood after we obtained a higher profile with publicity or when they won an award. The question is how does an author go about intentionally getting that movie deal?

Interview with two screenplay writers, Oliver Tuthill and Tara Walker

There are numerous paths authors can take to get their book adapted into a movie. I recently spoke with two screenplay writers, Oliver Tuthill and Tara Walker, and they offered terrific advice for authors interested in pursuing this path.

Scott Lorenz: Can you give me examples of books that were adapted into screenplays and made it onto the movie screen?

Oliver Tuthill and Tara Walker: Robert Bloch wrote a novel in 1960 called Psycho, and Alfred Hitchcock had it adapted into a screenplay. It became the most famous movie of Hitchcock’s career. Louisa May Alcott’s novel, Little Women, has been made into feature films on three different occasions. Most recently, in 2019, Greta Gerwig adapted it into a screenplay, and the popular film created a resurgence of interest in the story.

Another well-known adaptation of a novel was Dan Brown’s DaVinci Code written for the screen by Akiva Goldsman which did 760 million at the box office worldwide. George R.R. Martin’s novels, Game of Thrones, became one of the biggest television series hits ever, when adapted for television. One of the most popular novelists alive is Stephen King, and screenplay writer Frank Darabont adapted King’s novella into the Shawshank Redemption, which was a monumental success. These are just some of the examples of writers who have been very successful, and this is a difficult endeavor.

Scott Lorenz: What kind of strategy can a book author use to have a book adapted into a screenplay?

Oliver Tuthill and Tara Walker: There is a method that every writer can follow that can allow for the opportunity for your book to be turned into a screenplay, then a film.

First, you do need to have a finished book, and assuming you do, your next step would be to find a professional screenplay writer with whom you could work to adapt your novel into script form. Professional screenplay writers are highly skilled professionals, who have spent many years, if not decades, honing their craft. Once you find a screenplay writer to work with you, the author must realize that a screenplay is going to be approximately 90 to 100 minutes in length, so it is impossible to cover every dramatic event in your book. The screenplay writer will work with you to include the highlights of your book to make it accessible as a cinematic experience, to be viewed within an hour and a half to two hours.

Scott Lorenz: Let’s just say that you have hired a screenplay writer to adapt your book into a screenplay. Now what?

Oliver Tuthill and Tara Walker: If you’re lucky, you might have hired a screenplay writer who also works within the industry as a film producer. In this case, the producer can represent your screenplay and try to find a production company who would be interested in producing it. Most successful screenplay writers are represented by a literary agent in Hollywood, with whom they can submit the screenplay. Then, their agent will submit the screenplays to production companies who are constantly looking for new screenplays to produce into feature films.

Most producers looking for new screenplays are much more likely to produce scripts that have been adapted from a book. Another option furthering your screenplay toward being produced, would be to enter it into film festival competitions. A producer could see it in this venue and might like it enough to option the screenplay from the author. An example of this was when writer Evan Daugherty submitted his script, Snow White & the Huntsman, to the Script Pipeline script competition. His script won the competition, and as a result, he sold Snow White & the Huntsman to Universal for $3.25 million.

It was one of the biggest studio spec sales of all time, and its success turned Evan into one of the most sought-after writers in Hollywood. The film was also very successful and has grossed $450 million worldwide.

Scott Lorenz: Can my book authors expect to get paid over 3 million dollars when selling their screenplays to movie studios?

Oliver Tuthill and Tara Walker: It is possible, but you would need a very good sales agent to help you close the deal. Also, a bidding war between film companies would be an ideal situation for the writer to make more money. As an example, Joe Eszterhas, who wrote Basic Instinct, sold his spec script for 3 million to Carolco Pictures. A spec script is a screenplay that an author writes without receiving payment upfront. Bill Marsilii and Terry Rossio were paid 5 million for their script, Deja Vu, which was also a spec script.

Scott Lorenz: This sounds exciting! How can people get in touch with you if they want help adapting their books into screenplays?

Oliver Tuthill and Tara Walker: We can be contacted through our website at: https://bit.ly/BestScriptDoctor

For authors, investing in book marketing and book publicity can be a great way to help generate interest in your book and turn it into a film. I’ve also previously written on producers offering author tips for film adaptation and how you can get a Hollywood producer interested in your book.

I hope the interview and articles on my blog can inspire you to pursue film adaptation. Who knows, maybe your book can be the next big hit!

The Bottom Line: If you believe your book has the potential to be made into a movie then take action!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


5 Books to Help You Become a Better Writer

5 Books to Help You Become a Better Writer

By Scott Lorenz
Westwind Book Marketing

As a book publicist, I’m frequently asked to give advice on writing a book. The truth is, there are so many elements that can make a book successful—but one of the most important is that it be written well.

Writing well is the goal of every writer—regardless of where they are in their writing journey. It is also a skill that requires continuous practice. Even published authors continuously work to perfect their craft.

It can be hard to decide what advice is most relevant when so many books have been published on the topic. That said, reading books on the art of writing can sometimes be more helpful than an entire college writing course.

Five Books to Help You Become a Better Writer

The five books that I’ve listed below reveal the nature of writing life and the art of writing well in intimate detail. They offer everything from grammar rules to advice on publishing a book to personal narratives as they teach the ins and outs of writing and what it means to be a writer.

1. On Writing: A Memoir of the Craft by Stephen King. This memoir is a brilliant graphic tale of King’s life, and like all his stories, it does not lack imagination. The book is an invitation behind the scenes to his writing and career. It features moments that shaped King as an author and the various lessons he acquired from decades of practice and publication. It is a masterclass for aspiring writers.

2. The Elements of Style by William Strunk Jr. and E.B. White. The Elements of Style is considered the gold standard on writing. Strunk and White outline basic linguistic and stylistic rules and instructions on how to write clearly and concisely. They also cover common mistakes that writers make and how to avoid them. This book is a classic for a reason.

3. On Writing by Ernest Hemingway. While Hemingway never wrote a treatise on the art of writing, he left behind passages in letters, articles, and books with opinions and advice on writing. In 1984, Larry W. Phillips compiled these into a book. On Writing is a collection of writing advice from one of the greatest American writers of the twentieth century. Hemingway gives us a glimpse into the psyche and mental preparation of a writer and a clear definition of the difference between good and bad writing. The book is essential reading for any aspiring writer.

4. Several Short Sentences About Writing by Verlyn Klinkenborg. In this book, Verlyn Klinkenborg challenges writers to forget everything they have ever been taught about writing. The author uses a poetic prose style to make the point that the sentence itself is the most essential element of writing, and each sentence should do its share of the work.

5. Bird by Bird: Some Instructions on Writing and Life by Anne Lamott. In this delightfully witty and humorous piece on writing and family life, Lamott addresses the difficulties of writing and getting published. Bird by Bird is an anecdotal work full of wry observations about life and writing. Anne’s lessons are those she has shared in workshops over the years as she covers what she’s learned through trial and error. Bird by Bird is a must-read, for aspiring fiction writers especially.

Today, many books and courses are available to assist writers on their writing journey. Authors have abundant writing resources at their disposal to help them hone their writing skills. I’ve previously written on how editing and proofreading can make your writing shine—and on the power and art of brevity for authors.  If you don’t want to read a book, you can watch the Masterclass courses on writing and receive author advice from some of the best writers of our day. There is a great masterclass by James Patterson on how to write a bestselling book.

The Bottom Line: Regardless of how long you’ve been writing, you can glean tips and techniques from authors who have succeeded in their field. Learn from them.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors, Are You in a Writing Rut? Here’s 5 Ways to Get Your Mojo Back!

Authors, Are You in a Writing Rut? Here’s 5 Ways to Get Your Mojo Back!

By Scott Lorenz
Westwind Book Marketing

Most authors I work with are highly motivated and driven. Yet, every now and then even the most prolific authors run into a wall.

As a book publicist, I’ve helped many authors fix a current book, focus on their next book, given inspiration, direction or sometimes just ‘pushed’ a bit to move things along.

“A writer who waits for ideal conditions under which to work will die without putting a word on paper.”  E.B. White

Most writers have goals they hope to achieve, but sometimes a lack of motivation can impede their progress. I understand that writing is hard. It’s something almost every writer struggles with – even some of the greats often did.

If you’re waiting for motivation to start writing, you might be waiting a long time because the motivation to write is fickle. You need to change the way you think about writing.

I’ve put together these five remedies that can help you stay motivated:

1. Daily repetition and routine.

In his book What I Talk About When I Talk About Running, Haruki Murakami mentions that when he is writing a novel he gets up at 4 am every morning and works for five to six hours. He keeps this routine every single day without variation.
If you’re an aspiring writer, you have to dig deep and find the drive to write every single day. Repetition is essential for forming daily habits. It helps to set time aside for writing each day and to stick to it. Writing needs to fit into your life in a way that suits your circumstances. Commitments in your life like school, work, and hobbies will fill up your whole day if you let them, so it’s necessary to commit to a regular time where you just sit down and write. The key is to write consistently – only with repetition will you be able to make it part of your routine.

2. Read something different like Poetry or a Business book.

Reading will help turn on your creative engine and provide a source of motivation for your own writing. How often have you read a good piece of work or come across a beautifully written passage and thought to yourself, I would love to write like that. Good writing by accomplished writers can be deeply inspiring.

3. Remember why you started.

All writers write for a reason, whether it’s to express themselves, create something meaningful, help others, or entertain. The purpose behind the writing drives the writer to produce meaningful pieces of work. Periodically ask yourself why you want to write – this can help remind you of your writing goals and why it’s important to you.

4. Do something exciting.

Take a hot air balloon ride; take surfing lessons, go sailing on a barefoot cruise for a week in the Caribbean where you are part of the crew doing the work. When you’re focused on sailing your subconscious mind will help you get free of things that trap you in the rut.

5. Meet your fears and conquer them.

Can’t stand heights? Learn how to skydive. Don’t like to go underwater? Learn how to scuba dive. Don’t like raw fish? Eat some sushi. Force yourself to do something you don’t want to do. You’ll be better for it.

I recently came across a great article by Robert Lee Brewer on the New York Times bestselling author Christina Baker Kline, where she shares insights into the writing process of her novel: The Exiles. Christina shares some valuable advice to other authors on persevering when things get difficult: “Forge ahead through the hard parts. With every novel I’ve written, I come to a moment when I want to give up…The only thing to do is inch ahead little by little. There’s a quote I love by Honor Moore: “If you don’t put it in, you can’t take it out.” If you don’t get something on the page, you won’t have anything to work with. That advice has saved many a writing day—and many a novel.”

The truth is that no writer is always motivated to write, but it helps to make writing part of your daily routine and to regularly read books that inspire you. When you feel unmotivated and stuck, remember why you started in the first place.

I’ve written a few related articles for authors and provided writing advice for aspiring writers. If you feel like you’re stuck in a writing rut, check out this article on great author resources available online to help you generate ideas. I also wrote this one on attending writers’ conferences, and another helpful article on how book fairs or festivals can be a way to meet people who can give you valuable advice on your writing.

The Bottom Line: Waiting for inspiration to strike won’t help you achieve your writing goals. Take action and motivation will follow.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How to Get Your Book Into Libraries

How to Get Your Book Into Libraries

By Scott Lorenz
Westwind Communications

“The library marketplace is made up of almost 120,000 locations and is divided into many segments. In addition to the more than 16,500 public libraries and their branches, there are medical libraries, hospital libraries, military libraries, niche libraries, and more,” explained Brian Jud, Executive Director of APSS, formerly SPAN and founder of Bookselling University.

So, what does this mean for you? A prime opportunity for you as an author to expand your reach, build your brand, and sell more books. Here are some handy tips on how to get your books into libraries.

1. Do Your Research – Think like a Librarian!

Check out the websites of various public libraries to find out what you need to do to get your book into circulation. You may also call or visit them and speak to the head librarians or the departments that relate to your specific book genre.

2. Explore WorldCat

With WorldCat, you can search your community libraries as well as other local and national libraries to browse their collections. This can give you an idea of what types of books a certain library may want.

3. Be Friendly and Enthusiastic

Whether you consult the libraries in-person, via phone, or email, be polite. Also, show some excitement so that they see your passion for your work and remember you when it comes time to select new books.

4. Design a Sell Sheet

At its core, a sell sheet is a one-page advertisement of your book. Make sure it includes its title, cover, publisher, a brief description, ISBNs, available formats, and pricing. Don’t forget a blurb about why it may appeal to library patrons and mention if your book is already in a library too. Librarians like to see they are in good company.

“Sell what the content in your book does for the readers—what are the benefits to them,” said Jud. He explained that people don’t actually care about your book. Retailers display them to increase profits. Media hosts want a good show. Librarians want to support their patrons. As long as you appeal to the right motive, you’ll sell more books.

5. Organize an Author Reading or Book Signing

If you offer to organize an event like an author reading or book signing, everyone will win. You’ll boost your exposure while the library will get free programming. If you go this route, you’ll need to promote your event to ensure a good turnout.

6. Get Reviews

Great book reviews can speak volumes about your book and you as an author. Before you try to get your book into libraries, ensure you have them. Librarians want to see that others admire your book before they take the plunge and circulate it. A published review in a journal like Library Journal, Publisher’s Weekly, or Midwest Book Review can help establish credibility as well.

7. Get Involved in the Library Community

The reality is that many libraries like to fill their shelves with books that are popular, even on a local level. That’s why it’s wise to get out in your community and participate in local events and speaking engagements. Join local organizations, volunteer, and take any TV or radio opportunity that comes your way. Also, make sure you have a stellar social media presence.

8. Attend the ALA Annual Conference

The American Library Association hosts an annual library conference. If you’re serious about getting your book into libraries, it may be worthwhile to attend and mingle librarians. The 2021 conference will be held virtually this year on June 21-23. On Twitter follow @ALALibriary to keep up with daily posts and opportunities.

9. Check Out Writer’s Digest Advice

Writer’s Digest asked four Indie authors for their tips on how to get books into libraries. You don’t have to be an Indie author to take advantage of them. Be sure to check out this article before you get started.

10. Buy a Book

Self-Publisher’s Toolkit is a helpful book that serves as a two-in-one resource that shows you how to self-publish a book and then market it to Libraries. The author says, “Libraries are a $30+ billion segment often overlooked by self-publishers.”  https://www.eseinc1.com/product-page

11. Use a Service

Don’t be afraid to use a service to help you get your book into libraries. Here are several to consider.

  • LibraryBub: LibraryBub is a service that introduces the top small press and indie books to librarians. You can apply for a featured deal in its weekly email and reach over 10,000 librarians every week. (I use them and its affordable and effective)
  • Baker & Taylor: Baker & Taylor has been around for over 180 years and distributes books to public libraries and schools. Contact Baker & Taylor to find out how they can assist you.
  • Ingram Content Group: An online self-publishing company, Ingram Content Group can allow you to print and distribute your book to libraries. Call or email them for more information.
  • Buy a Library Database: Curated by a fellow author, Eric Simmons compiled a database of Libraries you can contact directly. Over 100 authors and publishing houses are using the Library Contacts Database to get their books into Libraries.  Simmons’ tool, which has enabled him to get his titles into over 130 Libraries worldwide, is the best deal in publishing! Just BUY IT!

The Bottom Line: Once you get into one library, you’ll find it much easier to get into others. When your book is in several libraries, you’ll build trust among readers, increase exposure, and ultimately sell more copies.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How Authors Use Instagram to Sell Books

Authors Use Instagram to Sell Books

Find out how Instagram is helping authors increase visibility and earn more money.

By Scott Lorenz
Westwind Book Marketing

Instagram has over 1 billion users. So, it’s no surprise that many authors are using the platform to sell their books. With an established Instagram account, they’re able to build strong relationships, drive interest, and boost sales. If you’re an author who would like to use Instagram to your advantage, check out the Instagram accounts listed below. Follow them and engage as you like. They can give you a good idea of how authors are using the one of fastest growing social media platforms.

1. James Patterson (@jamespattersonbooks)

The New York Times bestselling author of The Kennedy Curse and The 20th Victim loves to repost pictures of children enjoying his books. His account is also full of giveaways, announcements about upcoming releases, and inspirational quotes he lives by.

2. Dan Brown (@authordanbrown)

Dan Brown posts about his virtual story times as well as photos of his life in New England and yellow lab, Winston. He also features occasional quotes from some of his top books like The Lost Symbol and The Da Vinci Code.

3. Janet Evonovich (@janetevanovich)

From the moment you look at Janet Evonovich’s Instagram, you’ll notice plenty of color. She fills her profile with bright and cheery photos of Hot Six, Twisted Twenty-Six and other recent books she wrote. There’s also a lot of details about book signings and new releases.

4. Malcolm Gladwell (@malcolmgladwell)

Malcolm Gladwell’s latest posts are all about his book Talking to Strangers. His Instagram is also packed with photos of him on Jimmy Kimmel Live, NPR Radio, Book Tube, and other places he’s been interviewed.

5. Jon Krakauer (@krakauernotwriting)

While Jon Krakauer’s posts of his political views, travels, and adventures are interesting, his catchy description is particularly noteworthy: “I write books for a living. Been toiling in the writing factory for more than 35 years. Not writing is way more fun.” Some of his most popular books include Embrace the Misery, Gates of the Arctic, and Living Under the Volcano.

6. Mitch Albom (@mitchalbom)

Mitch Albom, author of Finding Chika and The Next Person You Meet in Heaven is an avid user of the Instagram story feature. He posts short stories to promote his interviews, podcasts, and Say Detroit, a non-profit organization he started to support underprivileged people in Detroit.

7. Tony Robbins (@tonyrobbins)

Tony Robbins’ Instagram is nothing short of inspirational. It’s filled with powerful quotes by him and information about non-profits he believes in. He also scatters several funny memes throughout. Robbins wrote The New Money Masters and The Path.

8. Jay Shetty (@jayshetty)

On Jay Shetty’s Instagram, you’ll find sayings from his current and upcoming books like Think Like a Monk. Here’s one that really stands out: T.I.M.E Daily Routine: Thankfulness, Insight, Meditation, Exercise.

9. Joanna Gaines (@joannagaines)

Joanna Gaines, author of Magnolia Table and We are the Gardners uses her Instagram account to share lifestyle photos of her and her family. She keeps it pretty personal and makes it easy for followers to get a feel for the everyday happenings in her life.

10. Dashama Konah Gordon (@dashama)

Since Dashama is a “happiness expert” in addition to author of Journey to Joyful, her profile features positive quotes, pictures of her practicing yoga and meditating, and a story Q&A session where she answers her follower’s questions. She posts frequently new videos of various activities in the most incredible settings. The Bottom Line: Use Instagram to grow and expand your audience.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How Editing, Copyediting, and Proofreading Make Your Book Shine

How Editing, Copyediting, and Proofreading Make Your Book Shine

To Write Is Human, To Edit Is Divine.” – Stephen King

By Scott Lorenz
Westwind Communications

You’ve finally finished your book and are ready to get it into the hands of the reader. You’ve crafted each sentence with great intention, choosing each word to communicate your meaning. This manuscript has spent countless hours with your eyes on it and multiple people have read it for you. You’ve rewritten and revised, incorporated their suggestions and there couldn’t possibly be anything else that needs changing or correcting.

Is it still necessary to hire a professional editor or proofreader?

What if the editor has a different vision from you and suggests sweeping changes to your work? What if the editor doesn’t like, or even worse, doesn’t understand your book?

Writing a book is an amazing accomplishment, one that less than 1% of the world’s population will ever manage to do. Given the amount of time, energy, and creativity you’ve invested to bring your ideas to life, your finished manuscript is of high personal value. Your work could even be life changing for some readers, if it can reach them. Capturing an audience is no picnic and whether you are publishing traditionally or self-publishing, the competition is fierce.

At this point, your manuscript is like a raw diamond. A diamond in its natural, raw state is full of potential, both in beauty and in value. Yet without taking it to a gem expert, it can be difficult to know how much more value could be added with precise cutting and polishing. Professional gemcutters spend years honing their craft and know exactly what to do to bring forth the maximum beauty of the diamond and increase its market value.

Like gemcutters, editors and proofreaders are experts with a refined skill set. They can evaluate your book and make recommendations about which editing processes the manuscript should undergo. Their extensive training allows them to view your book differently than a casual reader and identify errors or issues with the flow, organization, or plot of the story.

“All manuscripts need something,” says author Edward Renehan. As a book publicist, I’ve seen time and again where the attention of a professional editor has changed a good book into a brilliant one. Hiring an editor is like hiring a personal trainer; it’s still you, just faster, tighter, and more trim. Whether you’re getting a developmental edit, copyedit, or proofread, a professional editor knows how to identify your vision for your work and suggest changes to accomplish that vision.

Most importantly, they are on your team. The editor’s goal is to increase the value and marketability of your work—to cut, and polish in ways that make it shine even more brightly. In an article for Publisher’s Weekly, editor Leila Sales says, “We are as invested in the success of your book as you are. Furthermore, remember this: if we sign up books that don’t perform well, that reflects poorly on us as editors. The future of our careers depends on the success of the books we edit. We are never trying to sabotage your book, because we are emotionally and financially invested in how well it does.”

Regardless of your publishing path, one of the best ways to promote your book is to get reviews. In my experience, if your book has a number of noticeable errors many reviewers will find it difficult to look past them and give a fair review of the entire work. It makes the reading more difficult and creates a poor impression. Even if the reviewer knows that it’s a galley copy or ARC and hasn’t been final proofed, a manuscript in need of editing or proofreading simply will not get as strong or positive reviews.

As a third-party endorsement of your work, reviews are critical for promotion and marketing efforts. They give the potential buyer assurance the book they may buy is worthwhile. Professional editing of your work will take your work to the next level, enabling you to get the best reviews possible from your reviewers. Better reviews increase the likelihood of getting your book the attention and audience it deserves.

The Bottom Line: Let your finished work shine! Hire a professional editor or proofreader to polish your book, bring forth its maximum beauty, and increase its market value.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


The Art and Power of Brevity for Authors

The Art and Power of Brevity for Authors

“If I Had More Time, I Would Have Written You a Shorter Letter.” – Mark Twain

By Scott Lorenz
Westwind Communications

Brevity is the soul of wit.

Most authors know the famous adage, “Brevity is the soul of wit.” This saying is from Shakespeare’s Hamlet and is, ironically, delivered by the exceedingly longwinded character Polonius. Brevity, simply defined, is shortness or conciseness of expression. While brevity is often an essential part of wit or humor, it is also a necessary tool which writers must master. In an age where attention spans are under siege from competing information streams, skillful and brief communication can cut through the noise and capture the attention of the listener.

Like Shakespeare’s Polonius, many authors recognize the importance of brevity, while struggling too actually be brief. Authors are conditioned early on with the idea that longer; more complex sentences and words are better. As people who enjoy the act of writing and are immersed in a world of words, it is easy for writers to become longwinded.

As a book publicist I bridge the gap between authors, who can be longwinded, and the media who have no time to listen or talk!  So, it’s imperative that I condense everything down to the ‘elevator pitch’ answering these questions: Who is the author? What is their topic? Why should we interview them NOW?

William Zinsser, famous American writer, literary critic, and teacher said, “There are four basic premises of writing: clarity, brevity, simplicity, and humanity.” Words carry power, but length does not equal strength. Some of the most powerful and most memorable works in human history are only a few dozen words:

  • The Lord’s Prayer: 66 words
  • The Ten Commandments: 79 words
  • The Gettysburg Address: 272 words
  • Declaration of Independence: 1,322 words
  • Dr. Martin Luther King’s “I Have a Dream” speech: 1,667 words.

Thomas Jefferson once said, “The most valuable of all talents is that of never using two words when one will do.” Here are three important practices for writers:

  • Know the purpose of your communication. An elevator pitch or logline will be shorter than a synopsis or an excerpt. Whether writing a pitch or working on your novel, keep in mind the purpose of the writing and consider how brevity can help meet that goal.
  • Remove unnecessary words. Even Jefferson’s famous quote about brevity can be reduced to the following statement, without changing the meaning. “The most valuable talent is never using two words when one will do.”
  • Change the sentence structure. Revising the structure of the sentence may eliminate words and possibly even express the idea more powerfully.

Author Dennis Roth says, “If it takes a lot of words to say what you have in mind, give it more thought.” Thoughtfully implementing these practices will help you eliminate the fluff and maximize the impact of your writing.

One area in which authors typically struggle, but which is an excellent exercise in brevity, is crafting elevator pitches and loglines. Pitches and loglines are a marketing tool to help sell your idea or work, and attract the interest of publishers, editors, or producers. Having a refined a pitch or logline can also help authors maintain focus during the writing process, becoming a tool which keeps the author from getting tangled in the weeds of extraneous details that can detract from the story.

An elevator pitch or logline succinctly answers the question: “What is your book about?” and provides a tease or a taste of the story. Loglines encapsulate the story arc and themes in one to two well-crafted sentences. The pitch should evoke the curiosity of the listener, help them understand what sets your work apart, and compel them to want more. Loglines and elevator pitches should SELL the story, not tell the story.

As a writer, brevity is your friend. Brief, simple, and concise communication shows respect for the listener and their time. Utilize brevity to help your writing get the attention it deserves.

I could blather on in this article but in keeping with the title… I am going to be brief!

The Bottom Line: Be brief. Master the art of brevity to make your writing more powerful and effective.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors: 10 Must-Have Marketing Tips to Generate Buzz Around Your Book

Authors: 10 Must-Have Marketing Tips to Generate Buzz Around Your Book

“Not All Marketing People are Writers, But All Writers Must Learn to be Marketers.” – Joanne Kraft

By Scott Lorenz
Westwind Communications

In the world of book sales and publishing, marketing is an important tool to get your book the attention it deserves. Having a solid and well written book is essential, but promotion and publicity will be necessary to get your book noticed in today’s competitive book market. Just as time is invested in the writing process, you’ll also need to invest some time and effort to promote your work.

Here are 10 tips, from my years of book publicist experience, to help you market your book:

1. Make your title work for you. It is no longer enough to pick a title that you like or that fits your book. The best titles not only sound good but are optimized for the internet age. Utilize my book, Book Title Generator, for a proven system to choose your best title.

2. Refine your elevator pitch and logline. Pitches and loglines help sell your work and attract the interest of publishers, editors, or producers. They encapsulate the story arc and themes in one to two well-crafted sentences. Invest time writing and refining your pitches. Practice delivering them with confidence and fluidity.

3. Establish your online presence. Make sure your audience can find you online even before your book is finished. Make a website and post blogs, articles you’ve written, and updates about your book. Utilize LinkedIn, Goodreads, Facebook, and other social media platforms to expand your audience and keep your work on people’s minds.

4. Take advantage of writer’s conferences to network and get feedback. Attending writers’ conferences gives you a chance to pitch your book, learn about publishing options and meet book editors, agents and book marketing specialists. If your book is not yet finished, these conferences are a valuable chance to get advice that will help in the writing process.

5. Make your book available for pre-order. Utilize the period prior to the launch date to generate buzz around your book. Promotion on social media can build excitement, attract attention, and get readers to pre-order your upcoming release. Some authors hold contests and promotions or offer exclusive bonus content for pre-orders. Pre-order stats influence many things, from how Amazon and other retailers stock inventory to first week sales statistics.

6. Create an online launch team: Expand your reach by creating a launch team of folks who will back your book and promote it on social media. Send copies to bloggers or podcast hosts who might be interested in its content and willing to promote it. Family, friends, and coworkers may be willing to share content and spread the news about your book. The more the merrier when it comes to launch teams!

7. Enter your book in a book contest. It takes time, effort, and entry fee money to enter book award contests, but awards are invaluable for marketing. Awards create interest in your book, provide added credibility, and increase sales potential. A book award can give you an edge in reaching out to media, booksellers, and agents and sometimes that’s all the difference needed to propel your book into bestseller territory.

8. Activate your local media: In our internet driven world, it’s sometimes easy to forget about marketing opportunities closer to home. Don’t forget to get your local media onboard for your marketing efforts. Contact local newspapers, television stations, and radio stations to see if they’d be interested in interviewing a hometown author.

9. Get to know your local bookstore owners and managers. Local bookstores are the most likely place for readers in your area to encounter your work. The better you know the folks who own or operate those bookstores, the easier it is to ask them about hosting book release parties, readings, signings, author interviews, or book clubs.

10. HIRE A BOOK PUBLICIST. Marketing is a complicated and time-consuming process, and a book publicist will utilize their experience and network of contacts to bring attention to your book. Author Adam S. McHugh says, “The work of promoting the book requires just as much work as writing the book, if not more so.” Putting this complex task into the hands of a professional gives you more time to do what you do best – WRITE!

At Westwind Communications, we have decades of marketing experience, partnering with authors of many different genres to get all the book publicity they deserve and more.TM

The Bottom Line: Use these book marketing tips to promote your work but remember that a professional book publicist will go the distance in coordinating and implementing your comprehensive marketing strategy.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


40 Top Book Awards for Authors in 2023

Top Book Awards for Authors Compiled by Scott Lorenz

ENTER BOOK AWARD CONTESTS AND BECOME AN AWARD-WINNING AUTHOR in 2023!

I followed Scott’s advice. It worked! To my complete surprise, Beautiful Evil Winter earned a bouquet of book awards, including a highly coveted Eric Hoffer Award and a Readers’ Favorite award. 

By Scott Lorenz
Westwind Communications

“Do book awards matter?”

YES!!

As a book publicist, I can assure you they absolutely do matter! One client won several awards and was contacted by two movie producers about her Young Adult Sci-Fi Fantasy Fiction novel.  Another one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This author, needless to say, was happy he decided to enter.

Recently a business book client won a major award which caused CNN to reach out to request the book. I could go on and on with examples of how pursuing and winning book awards will give you opportunities to reach out to the media, booksellers, and agents. As a book publicist, I see the media perk up when an author client has received an award. It’s the added credibility that gives them the assurance that the book is worthwhile. It takes the risk out of the equation for the producer or reporter if it’s an ‘award-winning’ book.

Awards also helped take my book Book Title Generator: A Proven System in Naming Your Book to the next level. It’s earned nine awards including the Independent Author Network, Pencraft Book Awards, Pinnacle Book Achievement Awards, and Literary Titan Book Award, just to name a few. My book also landed a spot in the Must-Read category for authors of all experiences and publishers of all sizes. I used a new service called Book Award Pro to take the drudgery out of keeping tabs of all the award entries. Check them out at: https://bit.ly/BookAwardPro

There’s no denying that awards create interest in your book, which can lead to more sales and other opportunities.  A book award may cause someone to stop in their tracks and consider picking up your book in a bookstore.  A book award can give you an edge and sometimes that’s all the difference you need to propel your book into bestseller territory. If you win you can say you are an “award-winning author.” Doesn’t that sound better? Of course, it does, and you get a little magic that comes from a third-party endorsement because an authority says your work is worthy, and that’s priceless.

Most awards charge a fee to enter. Not all awards have a category for your genre and not all of these will work for every book.

Here’s a list of my top book awards worthy of your consideration.

Keep in mind that links change all the time and contests come and go. Some links are for the previous year because that’s all that was available at the time of this writing.

1. Entering IndieFab Awards should definitely be on your literary to-do list. https://publishers.forewordreviews.com/awards/

2. Find out how your book can earn a Hugo Award and check out science fiction’s most prestigious award details. http://www.thehugoawards.org/about/

3. Enter Dan Poynter’s Global eBook Awards. Don’t miss this important e-book only award. https://globalebookawards.com/

4. The Deadline for the Autumn House Press award for poetry, fiction and non-fiction is late June. Check it out here https://www.autumnhouse.org/submissions/

5. Poets & Writers has a nice list of writing contests, grants and awards. Check it out at: https://www.pw.org/grants

6. Find out how to make it on the Indie Next List to win an Indies Choice Book Award – https://www.bookweb.org/indiebound/nextlist/view

7. The Nautilus Book Award seeks books that make a difference and inspire. https://nautilusbookawards.com/

8. The National Indie Excellence Book Awards competition selects award winners and finalists based on overall excellence of presentation in dozens of categories. Created especially for indie and self-published authors. Deadline is March 31, 2021. https://www.indieexcellence.com/

9. Have you written a business book? The Axiom Business Book Awards celebrate excellence in business book writing and publishing by presenting gold, silver and bronze medals in 20 business categories. https://www.axiomawards.com/66/how-to-enter

10. USA Best Book Awards has a ten-year plus track record of honoring and promoting books to the national and international community. The contest is sponsored by American Book Fest, which focuses on mainstream, independent, and self-published books. http://www.americanbookfest.com/2021bestbookawards.html

11. Reader Views Annual Literary Awards were established to honor writers who self-publish or who were published by small presses or independent publishers. https://www.readerviews.com/literaryawards/

12. Writer’s Digest Self-Published Book Awards. Whether you’re a professional writer, a part-time freelancer or a self-starting student, here’s your chance to enter the only self-published competition exclusively for self-published books. One winning entry will receive $8,000 with nine first-place winners who’ll receive $1,000 each. Early Bird deadline is April 1, 2021. https://www.writersdigest.com/writers-digest-competitions/self-published-book-awards

13. Readers’ Favorite Awards receives submissions from independent authors, small publishers, and publishing giants like HarperCollins and Simon & Schuster, with contestants that range from the first-time, self-published author to New York Times best-selling authors. https://readersfavorite.com/book-reviews.htm

14. Romance Writer of America promotes the interests of career-focused romance writers by sponsoring awards that acknowledge excellence in the romance genre. RWA sponsors: “The RITA” for published romance fiction novels and “The Golden Heart” for unpublished romance fiction manuscripts. https://www.rwa.org/Online/Awards/Online/Awards/Awards.aspx?hkey=36720e5f-ac35-40e6-8311-22d3816567ad

15. Rubery Book Award is the longest established book award based in the UK for independent and self-published books. “The key to our success is having a keen eye for quality from distinguished and reputable judges.” First prize is $1,500 and the winning book will be read by a top literary agent. https://www.ruberybookaward.com/

16. The Eric Hoffer Award for independent books recognizes excellence in publishing with a $2,500 grand prize and various category honors and press type distinctions. To enter, a book must be from an academic press, small press or self-published author. https://www.hofferaward.com/

17. Next Generation Indie Book Awards. Thousands of dollars in prize money. Finalists and Winners receive a list in the Next Generation Indie Book Catalog distributed to thousands of book buyers, media and others. Plus the top 70 books will be reviewed by a top New York Literary agent for possible representation. https://indiebookawards.com/enteryourbook.php

18. The International Book Awards (IBA) are specifically designed to be a promotional vehicle for authors and publishers to launch their careers, open global markets and compete with talented authors and publishers throughout the world. Winners get an extensive public relations campaign, social media promotion and more. http://www.internationalbookawards.com/

19. The Literary Classics Book Awards and Reviews were created to help authors gain recognition for their work and to help parents find the best in literature for children and young adults. http://www.clcawards.org

20. The Scotiabank Giller Prize. A $100,000 grand prize and $10K (CDN) to each of the finalists. To be eligible, a book must be a first-edition, full-length novel or short story collection, written by a Canadian citizen or permanent resident of Canada. The publisher must enter. Sorry, no self-published books. https://scotiabankgillerprize.ca/

21. The Feathered Quill Book Awards accept submissions from all size publishers and work very hard to honor and publicize the winners (there’s a link to a testimonial page on the awards page – read what past winners have to say). https://featheredquill.com/feathered-quill-book-awards/

22. Shelf Unbound Magazine’s Best Indie/Self-Published Book Competition honors more than 100 indie/self-published books. In addition to $1,500 in cash prizes, they’ll feature the winner, five finalists, and more than 100 “notable” books in the December/January issue of Shelf Unbound. Any independently published book in any genre in any publication year is eligible for entry. Entry fee is $100 per book. The competition also includes the Pete Delohery Award for Best Sports Book, open to fiction and non-fiction sports-related books. https://shelfmediagroup.com/competitions/

23. Chanticleer International Book Awards — Grand prize winner receives $1,000 cash plus other awards. More than $30,000 cash and prizes awarded each year. 15 genres including the CYGNUS for SciFiction, M&M for Mystery & Mayhem, Somerset for Literary, etc. https://www.chantireviews.com/  Several of their winners have received major publishing deals (6 figures) and two have had their works optioned for film.

24. The Royal Dragonfly (all genres) and Purple Dragonfly (children’s books) Book Awards are prestigious national book contests recognizing exceptional authors for excellence in writing and a Story Monsters Approved! (children’s books) must inspire, inform, teach or entertain, and adhere to rigorous standards of excellence. https://www.dragonflybookawards.com/

25. The Independent Author Network IAN Book of the Year Awards, an international contest opens to all authors with 35 fiction and non-fiction categories. Winners are eligible to receive a share of cash prizes exceeding $6,000 USD. An Outstanding Book (category winner) will be awarded in each category with recognition of Finalists. Six outstanding titles will be named the Books of the Year. Winning books will be shared at the IAN Facebook page with over 120,000 fans and 575,000 followers at twitter. https://www.independentauthornetwork.com/book-of-the-year.html

26. The Chautauqua Prize for authors is $7,500 plus travel and expense for a short summer residency. Full-length books of fiction and narrative/literary nonfiction are eligible. Self-published books are not eligible. In general, cookbooks, self-help books (including inspirational literature), reference books, picture books, graphic novels, or children’s books are not eligible. https://chq.org/schedule/resident-programs/literary-arts/chautauqua-prize/

27. Mom’s Choice Awards® is recognized in over 55 countries around the world for setting the benchmark of excellence in family-friendly media, products and services. If you have a children’s book or family friendly book, then this is a terrific award to pursue. https://www.momschoiceawards.com/

28. Book Excellence Awards – With over $30,000 in grand prizes in media and marketing services, the Book Excellence Awards has helped honorees increase their book sales, garner attention from film producers, receive distribution in bookstores and increase their visibility and media attention. https://bookexcellenceawards.com/

29. The Page Turner Awards – Their prizes promise the winning authors career-changing opportunities. Fiction authors could win a publishing deal or win an audiobook production, non-fiction authors could win a writing mentorship with a business mentoring expert or get their non-fiction manuscript seen by publishers who are actively looking for work to publish. https://pageturnerawards.com/

30. The Douglas Dillon Book Award is an award presented by the American Academy of Diplomacy designed to celebrate distinguished writing about US diplomatic efforts and achievements. The award comes with a $5,000 cash prize and an invitation to the awards ceremony in the Benjamin Franklin Room at the US Department of State. https://www.academyofdiplomacy.org/award/douglas-dillon-book-award/

31. Next Generation Indie Book Awards – The largest international awards program for indie authors and independent publishers. https://indiebookawards.com/

32. The 2023 International Book Awards – Over their 14-year history, thousands of self-published and indie authors have leveraged the promotional power of their International Book Award to increase online recognition, enhance their title’s credibility, and garner more attention in the crowded book buying marketplace. http://www.internationalbookawards.com/2023callforentries.html

33. NAIWE’s 1st Annual Book Awards 2023 – If you have written a book that was published in the last five years, you are eligible to enter it in the NAIWE 1st Annual Book Awards 2023. https://naiwe.com/book-awards/

34. 20th Annual “Best Book” Awards – Over their 20-year history, thousands of self-published and indie authors have leveraged the promotional power of their Best Book Award to increase online recognition, enhance their title’s credibility, and garner more attention in the crowded book buying marketplace. http://www.americanbookfest.com/2023bestbookawards.html

35. Andrew Carnegie Medals for Excellence in Fiction and Nonfiction – The Andrew Carnegie Medals for Excellence in Fiction and Nonfiction were established in 2012 to recognize the best fiction and nonfiction books for adult readers published in the U.S. the previous year. The shortlisted authors and eventual winners reflect the expert judgment and insight of the seven-member selection committee of library professionals who work closely with adult readers. These are the ALA’s first single-book awards for adult trade fiction and nonfiction. https://rusaupdate.org/awards/carnegie/

36. Sophie Brody Medal – The Sophie Brody Medal was first awarded in 2006 and includes a medal for the winner. It is funded by Sophie and Arthur Brody Foundation, and is given to encourage, recognize and commend outstanding achievement in Jewish literature. Works for adults published in the United States in the preceding year will be eligible for the award. https://rusaupdate.org/awards/sophie-brody-medal/

37. Dartmouth Medal – Established in 1974, this medal honors the creation of a reference work of outstanding quality and significance, including, but not limited to: writing, compiling, editing, or publishing books or electronic information. The award is given to works that have been published or made available for the first time during the calendar year preceding the presentation of the award. https://rusaupdate.org/awards/dartmouth-medal/

38. National Book Awards – Established in 1950, the National Book Awards are American literary prizes administered by the National Book Foundation, a nonprofit organization. A pantheon of writers such as William Faulkner, Marianne Moore, Ralph Ellison, John Cheever, Bernard Malamud, Philip Roth, Robert Lowell, Walker Percy, John Updike, Katherine Anne Porter, Norman Mailer, Lillian Hellman, Elizabeth Bishop, Saul Bellow, Toni Morrison, Flannery O’Connor, Adrienne Rich, Thomas Pynchon, Alice Walker, E. Annie Proulx, Jesmyn Ward, and Ta-Nehisi Coates have all won National Book Awards. Although other categories have been recognized in the past, the Awards currently honor the best Fiction, Nonfiction, Poetry, Translated Literature, and Young People’s Literature, published each year. – https://www.nationalbook.org/national-book-awards/

39. The Booker Prize 2023 – Novelist Esi Edugyan, twice-shortlisted for the Booker Prize, will chair the panel and will be joined by Adjoa Andoh, actor, writer and director; Mary Jean Chan, poet, lecturer, editor and critic; James Shapiro, Professor of English and Comparative Literature at Columbia University and author specialising in Shakespeare; and Robert Webb, actor and writer. https://thebookerprizes.com/the-booker-library/prize-years/2023

40. IPPA Best Book Award – The IPPA Best Book Award is awarded biennially at the Association’s International Conference on Public Policy (ICPP). The award is given to a single- or co-authored monograph that makes an original and significant theoretical, methodological, and/or empirical contribution to the field of Public Policy and/or Public Administration. https://www.ippapublicpolicy.org/award/best-book-award/16

If You Don’t Have Time to Do All This... A great option for authors to maximize their success in the world of book awards is an automation service called Book Award Pro https://bit.ly/BookAwardPro Their smart matching technology pinpoints the best award opportunities for your book and delivers actionable results. This service automates it all for you: researching thousands of awards, continuously targeting your perfect matches, and professionally submitting your book for awards. Book Award Pro creates a windfall of fresh promotional opportunities for your book – every single month. Check them out at https://bit.ly/BookAwardPro

Author Kelly K. Lavender read this very article about the value of book awards and said this. “I followed Scott’s advice. It worked! To my complete surprise, Beautiful Evil Winter earned a bouquet of book awards, including a highly coveted Eric Hoffer Award and a Readers’ Favorite award. For those that don’t know, the high-profile Readers’ Favorite competition attracts celebrities and New York Times Best-Selling authors. Thanks, Scott for penning that piece! What a game-changer!”

The Bottom Line: Book awards do matter. Enter a few and become an “award-winning author.” As Hockey great Wayne Gretzky said, “You Can’t Score Unless You Shoot!” Get to it and let me know how it goes. If you know of another book award I should check out, please send me the details.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How to Look and Sound Good on ZOOM, SKYPE and FaceTime For Your Next TV Interview

How to Look and Sound Good on ZOOM, SKYPE and FaceTime For Your Next TV Interview

By Scott Lorenz
Westwind Communications

Ever notice how some people look great on a Zoom call? What’s their secret? In today’s era of COVID-19, media interviews that were once conducted in a TV studio are now performed on Zoom, Skype, or Facetime. This presents more opportunities for interviews because you don’t have to go to a studio but there are challenges as well. Are you ready for your up-close TV interview on ZOOM?

My personal Zoom experiences and discussions with several experts in this visual field have allowed me to come up with a quick list of tips to help you crush your next Zoom call. Without further ado, here they are:

Dress Appropriately

You don’t have to dress up as much as you usually do. However, your attire should not be down more than one level from what you typically wear in the office. If you normally wear a suit and tie, for example, opt for a nice blouse or button-up shirt.

Jess Todtfeld, former producer and media trainer also recommends you avoid white, black, and red, ensure your clothing is wrinkle-free, remove distracting jewelry, and dress as simply as possible. “TV viewers should focus on your face and what you say, not your clothes,” he says.

You are the face of your company, your school, your brand. If you normally wear makeup to work, then you’ll need to wear it on a TV interview too.

Invest in Reliable Internet Connection

Chances are you’ve seen someone freeze on the screen during a Zoom session. To reduce the risk of this happening to you, a reliable internet connection is a must. If you’re in the middle of an interview and your connection freezes, a TV station will stop the interview and go to someone else. A hardline wired connection to your computer vs. WIFI can prevent this issue. In the event you must use WIFI, request that others in your home or office stay off it during your interview.

Be Mindful of Your Background

Your background during a Zoom call is important. Do your best to make it visually appealing. Add fresh flowers, a potted plant, a painting, or your book cover enlarged on an easel. Remember that people will be able to read book titles so there’s a good chance they’ll notice dust, dirty clothes, and other imperfections in the background. Don’t sit in front of horizontal blinds as this confuses the camera and may cause pixelation of the image. (Vertical blinds are ok) Refrain from virtual backgrounds that come with ZOOM as they create distortion around your head and body. If you must use one due to a home office in a bedroom or hallway, then buy a portable green screen so you can choose a beautiful virtual background that’s free from distortions. You’ll look professional and feel good too.

Do you have a ZOOM Room?

TV and radio studios have acoustically padded walls, ceilings and are carpeted. The sound is absorbed and is not ricocheting around giving that ‘hollow’ effect. If your ZOOM Room is like a racquetball court then you need a new location or to figure out how to deaden the sound bounce with carpet, acoustic tiles, etc. Wearing a lapel microphone helps too. This should be needless say but, keep dogs, kids, and the neighbor’s lawnmower out of sound range.

Pay Attention to the Lighting

It’s essential that your face is well lit throughout the entire interview. If you’re in a dark room, use a circle light or lamp with a warm glow. Ideally, you’d be in a bright room with minimal windows. Excessive light may cause the camera lens to adjust when you don’t want it to. The cost is $50-100. I love mine and it’s really helpful on dark dreary days, late night or early morning interviews or when your spouse may need the living room light for reading!

Ensure the Camera is at ‘just a smidge below’ Eye Level

The camera should always be ‘just a smidge below’ eye level with you. Try your best to look at the camera instead of the screen at all times. Don’t let your eyes wander as this may cause others to believe you’re disinterested or disengaged in the interview. Put a little post-it notes near the camera lens on your camera to remind you to ‘look at the camera’ not the screen.

If you are using the camera on an iPhone or other smartphone, place it on a tripod and be sure to turn off the notifications and the ringer or everyone on the call will hear them.

Use the Skype App

For best results when using SKYPE use the SKYPE App and not your browser. The reality is that the browser accessed version won’t run at optimal speeds and there’s a good chance your screen may freeze. Download the app on your phone or tablet and test it out in advance to make sure it works well.

Opt for Wireless or Wired Earbuds

Speakers on your computer are ok. But, if you want best results, get wireless or wired earbuds. They can enhance your sound quality and help you sound great on camera. If you use wireless earbuds, don’t forget to charge them completely before the interview.

Have a Glass of Water Handy

You can enjoy a number of benefits if you keep a glass of water by your side during your interview. Since talking a lot and being nervous can lead to dry mouth and throat, water can help you keep your vocal cords moist. It can also serve as a prop so if you’re asked a tricky question, you can take a sip of the water and give yourself some extra time to think of a good answer.

Don’t Forget Pen and Paper

With a pen and paper nearby, you’ll be able to jot down the reporter’s name, questions you may have, and anything that you’d like to remember after the interview. If you take notes on your computer, you’ll distract the interviewer so doing so the old-fashioned way is ideal.

Practice, Practice, Practice

Make sure you know how to work ZOOM, SKYPE, and Facetime and are comfortable with all of the options. Practice using all of these with friends and family. Don’t let your big interview on national TV be a flop because of some technical issue you could have avoided.

The Bottom Line: By following these tips, you can nail your virtual Zoom interview and meet your goals from the comfort of your own home or office.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors, It’s Time to Use Twitter to Promote Your Book

Authors, It’s Time to Use Twitter to Promote Your Book

By Scott Lorenz
Westwind Communications

Now that you’ve written a book, ask yourself if you can use 280 characters to successfully promote it? After all, what good is your book if no one (except your family) reads it? Just like book signings, Twitter is a great tool to utilize while shamelessly promoting your book. As with most things, successful book promotion via Twitter is an art form not to be taken lightly.

The first thing you need to do is create an account with a not-so-boring username. In my case I used what I do in the name @aBookPublicist, you could create something clever or about your book. Then you’ll need a picture or headshot, it better be a good one too, it’s the only image people will have of you so make it clean, clear, and simple. Twitter is reminiscent of the schoolyard playground, so play nice and make friends.

Upon entering the world of Twitter, your mission is to create a following. If people aren’t reading your tweets, they won’t read your book. The best way to gain a following is to follow people. Hopefully, you’ll pique their interest, so they follow you in return. It won’t hurt to do a Twitter search for the subject area of your book. If you wrote a romance novel, search topics like “love,” “relationships,” and “romance,” Follow those people, pages, or groups and maybe they’ll want to follow you.

Look up magazine editors and tweet them specifically (using the @ function) to steer their attention to you and your literary masterpiece.

You should make nice with the book industry folks like bookstore owners, book reviewers, librarians, and your wonderful friends at Westwind Communications @aBookPublicist and let them know what you’re up to by following them. If you have a new blog post, find an article about your genre, or have new information on a speaking engagement; let them know about it by tweeting it.

Hashtags can help you attract potential readers and fans. They might also make it easier for current readers to find your books. Therefore, it’s a good idea to take advantage of services that let you find the best hashtags. Here are some options you may want to explore.

RiteTag: If you’re unsure of which hashtags to use, RiteTag can give you instant suggestions based on your images and text. It will also inform you of hashtags that are currently trending. There is a free trial, but you can enjoy unlimited access to the hashtag suggestion tool for only $49 per year.

AllHashtag: AllHashtag will show you 30 of the top hashtags based off of one of your keywords. It was developed by a German web developer to help others find the best hashtags for their unique content. While AllHashtag is free to use, donations are encouraged.

Hashtagify: Hashtagify is unique because it gives you real-time insights about hashtags you may want to use. You can use it to track hashtags, discover trending hashtags, and keep tabs on competitor posts. If you decide you like this tool after the 7-day free trial, you can invest in one of its packages, which range from $29 to $311 per month.

#Hashme: #Hashme is a hashtag generator powered by artificial intelligence or AI. It lets you search for the appropriate hashtags based on the text or photos you upload. While it’s free and available in the Apple app store, you can buy an $8.99 monthly subscription and unlock extra premium features.

Inflact: Inflact is similar to #Hashme in that it uses AI. It lets you use a photo, link, or keyword to search for the best hashtags on Instagram. This tool rates each hashtag it recommends based on metrics like the number of posts, posts per day and level of difficulty. To use Inflact, you can buy a 3-month subscription for $144.

Sistrix: Sistrix is another Instagram hashtag generator that can help you discover the ideal hashtags based on keywords. According to the site, the generator is based on over 15 billion hashtag combinations and updated often. It’s free to use!

Display Purposes: The Display Purposes hashtag tool features a search bar where you’ll enter a keyword. Once you do, you’ll receive a list of relevant hashtags. While this tool is pretty basic, it’s free and easy to use.

Remember you’re an author so it only makes sense to follow other authors. That way, you can get tips on what is happening in the writing world, outside of your area of expertise. You’ll learn while you are promoting and what’s wrong with that? About writing actual tweets: You’ve written an entire book, don’t ruin it all with a bad tweet. It is important, while tweeting, that you use a catchy headline and include a link. If your tweets are stupid, boring, annoying, or uneducated, no one will read them; or worse, people will unfollow you! We simply cannot have that nonsense. So, you should be sure to use keywords that relate to you and your book, attracting “tweeps” to your page and thus gaining your book recognition.

DO NOT make every single tweet a shameless self-promotion. People don’t like that. If people don’t like your tweets, that means they will not like you or your book. Tweet interesting things you come across, your genuine thoughts, and save the self-promoting tweets for about 20% of your total tweets.

Since tweets are limited to 140 characters, each letter is very valuable. Use www.tinyurl.com to shrink up those lengthy links containing fascinating information. This will give you more room to convey your personal message and to add your own touch to the tweet. Once you gain a following, you should reward those who were kind enough to give a hoot about you in the first place. Reward your “twitterverse” by announcing a “giveaway” and give a prize to a follower selected at random. You could make them earn their prize, perhaps by retweeting a tweet of yours.

Remember how I said be nice and make friends? Well, Karma will help you survive in the land of social media. Re-tweet posts from people you follow. They’ll probably be flattered and thus, more inclined to retweet the things you post; especially if they’re interesting and relatable!

Still not convinced all this tweeting is worth it. The media follows Twitter posts as they are searchable by Google. If someone is commenting on a current event in the news and a reporter finds your tweet, you can get quoted directly or they may call you for an interview. Trust me, as a publicist I know it works.

The Bottom Line:  Twitter is a very useful tool that all authors need to utilize. Get tweeting today.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!